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Power of the Flower campaign kicks off

For years, flowers were a bedside mainstay for patients being treated in hospitals. With holistic benefits and the ability to brighten up a dingy hospital room, families and friends alike turned to bunches of lilies and tulips to raise the morale of loved ones undergoing medical attention. That’s no longer the case, with 92% of the UK’s NHS hospitals now officially banning fresh flowers. We wanted to set this right, and on behalf of our client Country Baskets, we’ve launched the awesome ‘Power of the Flower’ campaign.

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