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community management

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Community management – why social media has to be more than just posting

What is community management and why is it important?

A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brands reputation and increasing their presence online.

So, why is this necessary and important? Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. Here’s some advice on how to get started:

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Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

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