Ever wondered what it would be like if you could record your dreams?
That’s exactly what we did with our new client, the leading bed manufacturer, Sealy, with what is sure to become the must-have gadget of the year: a piece of wearable technology that records and plays back a user’s dreams in the morning.
During this last couple of weeks the team has been preparing for the launch of a brilliant new meditation app called Anamaya. It has been carefully developed by mind and body specialist, Graham Doke, alongside a seven-year Apple veteran, Jonathan Koch.
We have been working together for a while now and I had a particular interest in this application as I used meditation a few years ago to beat my insomnia which had plagued me for a number of years. Professional meditation programmes can help people discover their inner peace, mastering feelings of anger, pain and helping to manage any unwanted emotions that can be detrimental to a person’s wellbeing.
The app is already being used by the GB Ultra Running Team and has been incorporated into several treatment programmes at the London OCD Clinic and Promis residential rehab clinic. It features more than 350 meditations, founded on 20 years of rigorous scientific research and psychology, exploring 11 different focus areas including worry, anxiety, stress, pain, sports and pregnancy – designed not just to relax, but to actually heal you. I have been using it each day for the last week and am already on level five and I found it to be really relaxing and it is definitely helping me to sleep. It’s definitely worth trying out if you have never given meditation a whirl as its only around 10 minutes a day. For more information visit www.anamaya.co or download here: the iTunes store.
As always the team and I have been slogging away in the Prohibition PR caves to make sure that our clients get mentions and gets talked about online. Our job is to find the right people to talk about our products and get their expert feedback rather than a scattergun approach. It’s all about the targetting if you want to make an effective splash, so imagine my surpise when I stumbled across this video.
One of our clients is Audio-Technica and received a mention in the video below. I found this on Google+ from a good online friend of mine called Shel Holtz, I have never met Shel but I listen and read his and Neville’s podcasts and blogs religiously as they are liked minded forward thinking PR people. I am hoping that one day I can be a guest on the show and give a Northerner’s opinion on the ever changing world of communications as maybe we have a different perspective.
This video is a bit random and if I am honest I don’t think apple will be making any of these on a mass scale anytime soon but have a look and see what you think. It did amuse me and he built it in a video which is just two minutes which is something we always recommend to our PR clients when using their YouTube Channels.