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#HelloNetto – Tasty Pastry Anyone?

As part of our work with Scandinavian supermarket chain, Netto, we were tasked with helping to launch Netto’s new Queen’s Road store in Sheffield – part of the firm’s plan to open 15 stores in 2015.

overviewWe wanted to get locals talking about Netto online, so what better way to do it then by getting potential customers to experience some of the great tasting (and surprisingly good value) produce Netto has to offer.
Our #HelloNetto tasty pastry Twitter take-over did just that. One of Netto’s hero products is the Copenhagener – a delicious almond and poppy seed pastry that is to the Danish what the croissant is to the French. Netto prides itself on its fresh pastries which are only 29-39p each.

selfie stationWe wanted to educate people on these tasty pastries – so for one day only – a week after the new store opened – Sheffield businesses were able to tweet for a treat! Our promo team delivered freshly made Netto pastries to organisations in and around the city in return for a tweet! The branded pastry boxes included a selection of Netto’s fantastically priced pastries along with details of the new store.

Recipients we encouraged to share their team’s thoughts about the pastries with the hashtag #HelloNetto. Throughout the morning, we delivered pastry boxes to more than 60 Sheffield businesses, receiving tweets from the city’s biggest brands and we even received requests for deliveries to Netto’s main competitors such as Asda and Upper Crust.

An in store selfie station complimented the online activity, with customers posing for a #HelloNetto selfie in return for a free pastry.

DixieThe campaign’s hashtag was trending in Sheffield all day with brand mentions and engagement sky rocketing across the board. Netto’s share of voice rose from an average of 1.2% (with Aldi and Lidl) to 21.4% on the day of the campaign. Radio drops offs led to campaign mentions by Capital FM and Heart FM presenters. The stores sales figures were the most successful of all new stores launches this year.

A meditation app that helps sport, focus, stress and relaxation

During this last couple of weeks the team has been preparing for the launch of a brilliant new meditation app called Anamaya. It has been carefully developed by mind and body specialist, Graham Doke, alongside a seven-year Apple veteran, Jonathan Koch.spread

We have been working together for a while now and I had a particular interest in this application as I used meditation a few years ago to beat my insomnia which had plagued me for a number of years. Professional meditation programmes can help people discover their inner peace, mastering feelings of anger, pain and helping to manage any unwanted emotions that can be detrimental to a person’s wellbeing.

The app is already being used by the GB Ultra Running Team and has been incorporated into several treatment programmes at the London OCD Clinic and Promis residential rehab clinic. It features more than 350 meditations, founded on 20 years of rigorous scientific research and psychology, exploring 11 different focus areas including worry, anxiety, stress, pain, sports and pregnancy – designed not just to relax, but to actually heal you. I have been using it each day for the last week and am already on level five and I found it to be really relaxing and it is definitely helping me to sleep. It’s definitely worth trying out if you have never given meditation a whirl as its only around 10 minutes a day. For more information visit www.anamaya.co or download here: the iTunes store.