I stumbled across this video and I have to say it is one of the coolest videos I have seen in a long time. It has been filmed to help reposition the Carlsberg brand.
I have to say Carlsberg have done some pretty clever executions over the last couple of years but this is up there with some of the best.

youtube.com/v/vjDkryNq2Zs&hl=en” />youtube.com/v/vjDkryNq2Zs&hl=en” type=”application/x-shockwave-flash” width=”425″ height=”355″ />

About Natalie Richmond

Account Executive at Prohibition PR.