The Challenge
London Met had the academic expertise. It needed the profile to match. Our brief: build a consistent, credible presence across education and national media, with the university’s academics front and centre.
Our Strategy
We ran an always-on press office, making London Met academics the go-to commentators on the stories shaping education and public life. Fast, sharp expert comment and interview placements kept the university in the conversation week after week — not just when there was news to announce.
The Results
- 943.5 million media reach
- 90+ pieces of coverage
- 20+ broadcast interviews
- Tier 1 titles including The Times, Times Higher Education, The i and The Guardian
- Academics established as trusted expert voices in education media
