St Pierre Bakery
project name

St Pierre Bakery

Position as a market leader in the US on social media

description
  • Client:

    St Pierre Bakery

Create

  • Prohibition’s mission was to position St Pierre Bakery as a market leader in the US on social media.
  • We re-vamped all of the content across social channels, creating engaging conversations and educating consumers about their great products.
  • We committed to a dedicated growth strategy on all platforms in order to grow brand awareness.

 

Engage

  • Researched estimated costs and set annual growth targets which was combined with engaging organic content including making the most of your moments/coffee breaks, recipe content, memes and competitions.
  • Created stunning visual assets to entice the consumer into testing the product.
  • Influencer marketing programme launched to encourage testing the products and reviews.

 

Convert

  • Facebook followers increased 1200%
  • Instagram followers increased 414%
  • Total community increase of more than 11,000 followers
  • St Pierre is already in the top three brands on social media for Brioche/Crepes in the US.