- Prohibition’s mission was to position St Pierre Bakery as a market leader in the US on social media.
- We re-vamped all of the content across social channels, creating engaging conversations and educating consumers about their great products.
- We committed to a dedicated growth strategy on all platforms in order to grow brand awareness.
- Researched estimated costs and set annual growth targets which was combined with engaging organic content including making the most of your moments/coffee breaks, recipe content, memes and competitions.
- Created stunning visual assets to entice the consumer into testing the product.
- Influencer marketing programme launched to encourage testing the products and reviews.
- Facebook followers increased 1200%
- Instagram followers increased 414%
- Total community increase of more than 11,000 followers
- St Pierre is already in the top three brands on social media for Brioche/Crepes in the US.