Case study · Financial Services
Snap Finance UK helps retailers offer credit to shoppers that other lenders turn away. To win more retail partners, it needed profile and authority in a market dominated by traditional lenders. Our always-on press office delivered 49 pieces of coverage, all on message, and two partner approaches.
- 49 pieces of coverage
- 100% coverage on message
- 770K+ estimated readership
- 2 partner approaches
- Client Snap Finance UK
- Sector Consumer finance
- Services Always-on press office, thought leadership
- Audience Retailers and retail decision-makers
- Channels Retail, finance and business trade media
What did Snap need?
Since 2017 Snap has built a network of retailers that offer its finance to customers other lenders decline. Growth depends on signing more retail partners.
Traditional lenders dominate the conversation, so Snap needed to be seen and trusted by the people who choose finance partners.
- Business objective: win further retail partnerships.
- Communication objective: build Snap’s profile, visibility and authority in the trade media retail decision-makers read, with consistent coverage that carries its key messages.
What was the insight?
Retailers want a partner who understands their problems, not just a product. Commentary on the challenges they face shows that understanding.
The idea was a steady drumbeat of useful insight, not one-off announcements.
What did we do?
- Always-on press office. A consistent pipeline of news and insight releases kept Snap in the trade press.
- Thought leadership. We identified, pitched and drafted comment pieces on industry challenges that matched Snap’s offer.
- On-message coverage. Every piece was built around Snap’s key messages for retail partners.
What did it achieve?
Results by stage of the AMEC evaluation framework, with the source for each figure.
| Stage | Measure | Result | Source |
|---|---|---|---|
| Outputs | Pieces of coverage | 49 | Prohibition coverage log |
| Outputs | Coverage carrying key messages | 100% | Prohibition coverage analysis |
| Outputs | Estimated readership | 770K+ | Prohibition coverage log |
| Outcomes | Approaches from potential partners | 2 | Snap Finance UK |
| Impact | Feedback from the sales team on lead quality | Positive | Snap Finance UK |
What did Snap get from it?
Authority in the titles its partners read, and warm conversations for its sales team. Two potential partners approached Snap, and the sales team fed back on the quality of the leads.
What did we learn?
- Consistency builds trust. A regular flow of insight did more than occasional news.
- Write for the buyer. Comment pieces on retailers’ problems made Snap relevant to them.
- What we would do differently. agree a lead-tracking process with the sales team at the start, so each approach can be traced to the coverage that prompted it.
