Northumbria University
project name

Northumbria University

Supporting Northumbria University’s drive to become a top-30 player

description
  • Client:

    Northumbria University

Create

Northumbria University briefed Prohibition to develop a university-wide comprehensive social media strategy for the multicultural learning community that would join the dots between marketing, and the 30,000 students, 500 study programmes, and hundreds of academics and stakeholders across its two campuses. The activity was part of Northumbria’s drive to become a top-30 university in the UK.

 

Engage

Prohibition’s activity spanned a number of distinct phases, including a thorough analysis of the University’s current social media activities through a programme of social media listening. This included academics, partners and individual departments, numbering more than 200 channels, as well as understanding the narratives surrounding the establishment.

The brief’s final phase saw Prohibition developing a university-wide social media strategy, which was delivered through a series of workshops and face-to-face training sessions with key stakeholders.

 

Inspire

Northumbria University has adopted Prohibition’s social media strategy, and is currently rolling out the programme in a phased approach. Its content and channel strategy has already been overhauled, with successful results.

 

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Chris Norton

Managing Director at Prohibition
Founder of Prohibition, listed in the world's top 30 marketing bloggers and an award winning online PR and crisis management specialist. Co-author of Share This Too.