We like to give something back to the industry here at Prohibition. And rather than the usual vague promises of doing something meaningful, we decided to do something that really had the potential to really make an impact.
So, we decided to create a voluntary online student magazine, written and edited entirely by students, with the aim of it becoming an outlet for students to secure work experience in digital journalism.
Well, two years on and Student Wire is now seriously successful and has taken off beyond our wildest expectations. There are currently 78 writers and 50,000 readers across the UK and it’s in the enviable position of being the third largest student magazine in the country.
Our editor now works two days a week from the Prohibition offices, and income from advertising and sponsored posts pays our overheads. Throughout this time, we’ve kept it true to its original aim; a magazine for students, by students.
This is all great for Prohibition too, and we are able to take the deep insight gained from 50,000 young people, to advise our clients on all aspects of youth marketing, from holding focus groups, to testing new products, and conducting market research.
- Is Facebook about to kill organic reach for brand pages? - December 22, 2017
- Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18 - December 4, 2017
- Leeds PR Account Manager Job Vacancy - April 29, 2017
- Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you? - April 17, 2017
- Live stream revolution: Twitter embeds periscope – what will it mean? - January 3, 2017
- A new social media timeline for 2017 - November 8, 2016
- Prohibition Agrees Strategic Partnership With World Class Social Media Platform - October 12, 2016
- Prohibition helps Interflora celebrate the best birthday ever! (video) - July 28, 2016
- Students and social media: how do millennials really use social? - June 1, 2016
- Prohibition Scoops Best PR Agency at Prolific North Awards - April 29, 2016