How mobile is paving the way for social media developments
25 Apr 2014

How mobile is paving the way for social media developments

Worldwide mobile phone sales are on fire.

25 Apr 2014

Worldwide mobile phone sales are on fire. Currently, over one billion mobile web users are scrolling through the 1-4G universes, and their massive influence over social networks is becoming increasingly more apparent. If you’re after a good example, look no further than the new Facebook new Messenger app and how hard they’re pushing it on consumers, or how popular the Vine app is among brands for creating simple, snappy video content.

4183229960_edcbb4dd6bSo what does this mean for the PR industry? It means get mobile, quick. Communities online are only going to get more connected via mobile apps such as Snapchat and Jelly, so focusing purely on digital PR that fits computer monitors is no longer the’ be all and end all’, as it’s just no longer enough.

Assessing mobile habits is a good start. Knowing which apps are popular and what makes them so in demand can be done through a quick browse of the Apple App Store or Google Play Store; once you’re aware you can begin applying this to your own strategies on social media, such as what type of content to use for your brand in terms of video, visual, interactive and when to upload it.

It’s also wise to be aware of which apps are useful to use to your advantage for your respective communities, whether they will have a maximum outreach and generate leads and whether it’s worth having a presence on them at all.

Thanks to its global appeal, it’s likely that smartphone use will keep growing in the near future, so keeping an eye out for the latest developments is a must for any PR professional.

Now, go back to checking Facebook on your smartphone.

Photo Credit: 27147 via Compfight cc

The following two tabs change content below.

Jack Clark

I'm a second year Public Relations and Communications student at Leeds Met, currently interning at Prohibition. I love to write about about PR, culture, technology, news and communications.
Leave a comment
More Posts
Comments
Comment