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Media Relations

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The Power of the Media

During a recent seminar at university, we were discussing dissertation topics. The media was one of the topics that we thought of. It got me thinking, just how powerful is the media? How much of the news we receive is actually 100% fact?

The news that the population of North Korea is state controlled due to the communist state the Government insist upon. That gets me thinking though, how on earth do we know that our news isn’t controlled by our state? We’re told that the news is 100% fact (to a certain extent) but how can we be totally sure?

This topic really got me in to public relations in a way, during my media course at sixth form, we looked in to how other countries received their news, and how it differs from our democratic society.

I can’t imagine being so sheltered from the media, especially with all the news we receive. There isn’t a moment in the day were we are not confronted by some form of media, especially now-a-days with our constant need for social media. I check Facebook constantly throughout the day, along with Twitter and I update my blog as much as possible, so there isn’t a point in the day were I am not receiving some form of news.

This is partly due to my course though, as it is incredibly important that I keep up to date with news. I have numerous news apps on my phone in order to stay up to date with the goings on in the world, like my previous blog post highlights, Kony 2012 has shown the true power of social media in the world.

I have a strong feeling that when my time comes to write my dissertation, that media/social media will be the topic that I write about, considering the fact that they both play such a major role in PR.

The Top 5 Public Relations Twitter Tips

With Twitter reaching over 500 million users it’s safe to say that they’re not all going to be useful, and with such high numbers it often becomes difficult for your target audience to find you. So how do you make yourself stand out Twitter? Here are our tips:

1. Be relevant – To make sure that you engage your target audience you need to make sure that all your tweets are relevant to their interests. As an organisation you will fall in to different categories such as technology, sports, etc. Make sure your tweets are focussed on your area of expertise and hashtag whenever it’s appropriate to help make your message more easily seen by your audience.

2. Have two personal accounts – Having two accounts can be seen as something of a safety net. You have an interest in something and like to tweet about it but you don’t want potential clients seeing what your view on ‘The Only Way Is Essex’ is. Instead, set up one account for business to be used for sharing helpful information and conversing with fellow professionals. The other can then be used for your own personal interests. Just make sure your usernames are quite different.

3. Find the news – Instead of letting people find out what’s happening in the world, you should bring it to them. Anything found that you feel would be relevant for your audience can be retweeted or linked with your own comment. This shows clients that you are actively looking at what is happening in the world and not just reacting to events that could harm you. Those who do this frequently can also find themselves positioned as an expert in the field.

4. Follow the right people – To show that you have a genuine interest in a company instead of just wanting business, you need to show that you care about their area of expertise. If you’re looking to attract an interior design company, for example, then show you have some knowledge of their industry by following other relevant accounts. In this instance, you could follow companies that could supply materials, magazines and television programmes. This will also help you keep up-to-date with how their industry is changing.

5. Have fun with it – Although it is serious business making sure your companies Twitter feed is relevant it doesn’t mean that you can’t have some fun with it. While your followers will be interested in the serious aspects of your business, every once in a while they will want to read something that, while still on-topic, will make them laugh. Twitter is mainly used as a source of entertainment. Anything too serious will just drive followers away, so try and have some fun with them.

The Muppets have a go at Fox News in UK Media Conference

I love this short clip, in it Kermit the Frog and Miss Piggy hit back at Fox News during a press conference here in the UK following the London Premiere of their new film. You can’t tell me you haven’t seen the publicity for it as these two have been doing the rounds on every TV and radio show going.

Fox News had publically criticized the film for supposedly pushing a ‘dangerous liberal agenda’ at kids. Which in my view is ridiculous. I love the fact that the Muppets hold press conferences – we should get these guys back on TV every week because they are brilliant.

IFA 2011

Team Prohibition made the trip across to Berlin last week with client Audio-Technica for IFA 2011. What a show! From 3D TVs to virtual gaming, the latest and greatest technology was on display for all to see. Whilst exploring the show head honcho Chris instantly made a beeline for the Pioneer stand. I think if he could he would have actually run to it.

Back in the 20th century, in his heyday, our boss man used to be somewhat of a DJ. We’d all heard the stories, but this time the myth was proved true, he definitely knew his way round a deck. Even two. Here’s a short video of Chris and the Pioneer man he’d cornered, showing us what the latest model can do. You can read a more in-depth review over at Chris’s blog here.

Curtain walling specialist celebrates 2011 by scooping more than £2million worth of new contracts

A Wakefield based curtain walling and rainscreen cladding specialist has toasted the New Year by scooping more than £2million worth of new manufacturing contracts.

NG Developments (Normanton) Ltd, based in Normanton, Wakefield and one of the UK’s leading specialists in design, manufacturing and installation of architectural aluminium glazing systems and Rainscreen Cladding systems saw exceptional growth in 2010 and in 2011 that has continued to the tune of more than £2million.

The Yorkshire manufacturing business has already secured five new projects and the growing influx of new business has enabled it to go on a major recruitment drive in the last six months, with a full-time receptionist and two new team members joining its installation team adding to the five new staff that joined in 2010.Travelodge Manchester

Adrian Lee, commercial director at NG commented: “There is no doubt we are really happy the way 2011 has started for us, despite the gloomy way the UK economy looks at the moment. The good thing for our business is we now know we have enough work to see us well into the latter stages of this year. However, we still have a number of other exciting projects in the pipeline and we are always looking to win new business and expand even further. As a company we are hoping to create jobs this Spring not cut them.”

One of the projects that NG Developments has been commissioned to work on is a new Travelodge in Manchester working alongside contractor Marcus Worthingtons. This will be NG’s second Travelodge in only three months, as its team is currently putting the finishing touches to another hotel in Hull.
Lee continued: “We are really enjoying ourselves at the moment and looking to the future; as a company we have big plans to grow and develop and these new contracts will help us along that path. Investment in our manufacturing department continues with the purchase of a new Elumatec double-mitre saw, which will help increase overall productivity even further.”

NG Developments will be busy in the coming months helping with the rolling out of two new Building Schools for the Future (BSF) schools across the Sheffield area, the first of is The City School, a contract in excess of £1Million.

It has also landed a new contract to help with the construction of a new Starbucks’ coffee shop and an office block refurbishment in Northampton.
NG Developments is now in contract negations on several other multi-million pound deals planned for the second half of 2011.

Coverage for this story has been secured in several places including here: