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Media Relations

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Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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Prohibition helps Interflora celebrate the best birthday ever! (video)

This week has been really rather busy at Prohibition HQ, with the phones ringing off the hook. Following on from our integrated campaign late last year with Interflora in which we discovered the best and worst times of year to celebrate your birthday (Daily Mail), we used the trusty Birthday calculator app we created to help identify the very best date, which was found to be today! (July 28th

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Prohibition reviews Fire Lake Grill House and Cocktail Bar at Radisson Blu

To celebrate the launch of Radisson Blu’s brand new, standalone Cocktail Bar and Grill House – named Fire Lake with reference to its Minnesotan roots (for those of you who aren’t aware, Minnesota is known as ‘the land of 10,000 lakes’ and actually has 11,842) – The Light’s social media team was invited for lunch to experience first-hand what the new venue has to offer. 

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South West town say no to Costa Coffee

“NO!” That’s what 5,700 people from Totnes, Devon have said to one of the UK’s largest coffee chains.

The independent and ‘alternative’ town of the South West have petitioned against the Whitbread owned brand to stop a 70 seat café being built in their town centre. With 41 independently owned coffee shops already situated in the town, the residents of Totnes were determined to prevent the arrival of the large coffee chain. As it stands, there is a coffee shop for every 139 people in the town.

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Elton slams Roy Hodgson live on stage in Harrogate

Yesterday, I went to the first ever open air concert staged in the Great Yorkshire Show Grounds in Harrogate. My wife and I went to see Elton John, he was brilliant, performing more than two hours of his back catalogue including the majority of his biggest hits and some of his other more select album choices. I wasn’t sure about attending the event as I like his music but I didn’t know what to expect really – I am more of a dance music fan. As it was the first concert of its size in Harrogate, I was interested to see if he and it could pull in the crowds, and he certainly didn’t disappoint. Unfortunately, Elton had been ill the week before with a respiratory illness and he even had to cancel three gigs which was worrying but then he appeared the day before at the Queen’s Jubilee in London.

I could try and write a full music review of the gig but it seems we weren’t the only people in attendance as I came across this review from Dave Simpson of The Guardian. He is its music critic and puts it far better than I could when he describes the scene:

Away from the showbiz and flag-waving of the Mall, this 180-minute marathon is about Elton the musician, exploring his labyrinthine back catalogue. There are songs from 1970s touchstone albums Goodbye Yellow Brick Road and Madman Across the Water, unexpected gems (Hey Ahab, from 2010’s critically heralded, so-so-selling album with hero Leon Russell), and classics including a perfect Tiny Dancer and a Rocket Man that now sounds wistful for his days of being “high as a kite”.

Candle in the Wind, famously performed at Princess Diana’s funeral, is played without introduction, the song returning to its original position as moving lament for Marilyn Monroe.

I really enjoyed it all, apart from the expensive sandwiches on sale at £6.80 (what’s that all about?). In my opinion Elton certainly still has the (Sorry Elton) x-factor as a musician. How he still does it so well after such a long career is beyond me but he does and he is still a musical genius. However, the real stand out moment that had me aghast was right at the end in the encore when he decided to share his very clear footballing opinion. I don’t want to misquote the great man, so I will let Dave Simpson quote him he states:

The one moment of controversy is comical, when the former Watford FC chairman debates the England team selections, branding new manager Roy Hodgson a “twat”.

It was Elton’s way of clearly demonstrating his displeasure at the fact Rio had been omitted from the England squad for Euro 2012. He also called Hodgson boring and made it clear he felt Kelly wasn’t anywwhere near as good as Rio. Now I am a Liverpool fan and so I should really side with Kelly but I have to admit, I agree with him. Rio is a far more experienced player and would be much better at a tournament of this nature – we could do with his experience. Despite the reports I don’t think this decision is down to footballing reasons at all that said we should back the guy to at least win us one game. I am not holding out much hope though.

I have to say Elton has gone up in my estimations, he is a brilliant musician and I seem to agree with him on football terms too. So I think I will have to drop him a line and join him for a beer as we both have new babies too.

The Power of the Media

During a recent seminar at university, we were discussing dissertation topics. The media was one of the topics that we thought of. It got me thinking, just how powerful is the media? How much of the news we receive is actually 100% fact?

The news that the population of North Korea is state controlled due to the communist state the Government insist upon. That gets me thinking though, how on earth do we know that our news isn’t controlled by our state? We’re told that the news is 100% fact (to a certain extent) but how can we be totally sure?

This topic really got me in to public relations in a way, during my media course at sixth form, we looked in to how other countries received their news, and how it differs from our democratic society.

I can’t imagine being so sheltered from the media, especially with all the news we receive. There isn’t a moment in the day were we are not confronted by some form of media, especially now-a-days with our constant need for social media. I check Facebook constantly throughout the day, along with Twitter and I update my blog as much as possible, so there isn’t a point in the day were I am not receiving some form of news.

This is partly due to my course though, as it is incredibly important that I keep up to date with news. I have numerous news apps on my phone in order to stay up to date with the goings on in the world, like my previous blog post highlights, Kony 2012 has shown the true power of social media in the world.

I have a strong feeling that when my time comes to write my dissertation, that media/social media will be the topic that I write about, considering the fact that they both play such a major role in PR.

The Top 5 Public Relations Twitter Tips

With Twitter reaching over 500 million users it’s safe to say that they’re not all going to be useful, and with such high numbers it often becomes difficult for your target audience to find you. So how do you make yourself stand out Twitter? Here are our tips:

1. Be relevant – To make sure that you engage your target audience you need to make sure that all your tweets are relevant to their interests. As an organisation you will fall in to different categories such as technology, sports, etc. Make sure your tweets are focussed on your area of expertise and hashtag whenever it’s appropriate to help make your message more easily seen by your audience.

2. Have two personal accounts – Having two accounts can be seen as something of a safety net. You have an interest in something and like to tweet about it but you don’t want potential clients seeing what your view on ‘The Only Way Is Essex’ is. Instead, set up one account for business to be used for sharing helpful information and conversing with fellow professionals. The other can then be used for your own personal interests. Just make sure your usernames are quite different.

3. Find the news – Instead of letting people find out what’s happening in the world, you should bring it to them. Anything found that you feel would be relevant for your audience can be retweeted or linked with your own comment. This shows clients that you are actively looking at what is happening in the world and not just reacting to events that could harm you. Those who do this frequently can also find themselves positioned as an expert in the field.

4. Follow the right people – To show that you have a genuine interest in a company instead of just wanting business, you need to show that you care about their area of expertise. If you’re looking to attract an interior design company, for example, then show you have some knowledge of their industry by following other relevant accounts. In this instance, you could follow companies that could supply materials, magazines and television programmes. This will also help you keep up-to-date with how their industry is changing.

5. Have fun with it – Although it is serious business making sure your companies Twitter feed is relevant it doesn’t mean that you can’t have some fun with it. While your followers will be interested in the serious aspects of your business, every once in a while they will want to read something that, while still on-topic, will make them laugh. Twitter is mainly used as a source of entertainment. Anything too serious will just drive followers away, so try and have some fun with them.