From the past two years I have spent studying PR, I have noticed more than ever the increase of organisations using online platforms to do their jobs and speak with their friends.
The development of new technology has meant that we can practically do anything with an iPhone or Android mobile. Mobile network EE has brought us 4G and, if you are not aware, 4G is now five times faster than 3G, which means you can tweet or watch movies from practically anywhere if you want to.
Now, going hand-in-hand with the development of 4G by EE, I have noticed that The Guardian has started the new era in terms of journalism – ‘crowd sourcing’. By downloading the GuardianWitness app on your smartphone, you can now be given the role of a freelance journalist. With your account, you have the chance to contribute to live news stories and browse through other GuardianWitness users uploads.
Of course, there is a team working behind it, content is moderated before it is uploaded, which makes the platform more exclusive and perhaps a little more credible. The best stories are then selected and submitted onto the Guardian News website.
By creating “Assignments” listed on the app, it lets the user choose the subject they may be interested in and upload a picture or video, and a suitable caption. All of the assignments are focused on varied subjects; the most controversial and hard hitting at the moment has got to be “The cuts get personal” which features one or the users change jar, with the caption “Once offered to charity, now to make ends meet, the change jar is emptied to pay for groceries.”
Finally, we are on to the “Send us a story section”, which asks “Do you have a story or a tip-off for us?” The publication’s intention for this app has now become questionable. Is this just an easy option to getting to the story first? Or is it just an online community for budding journalists to share their experiences and hopefully see their name on its website? In my opinion, it is a bit of both and personally I can’t wait to upload a picture which suits to a subject I find interesting.
Since the launch in mid-April, GuardianWitness accounts are growing rapidly. Overall, it is a great new way to interact with news and growing media sources to find out what’s happening fast in a visual way.
This was a guest post from Holly Guest.
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