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February 3, 2011

Is the Kenneth Cole tweet the worst ever done by a brand?

My eye was caught by this tweet today and I was flabbergasted anyone could have thought this was a good idea for a brand or a person to send out.

I don’t know what they were thinking and I can only suppose the brand wanted to get noticed for a tweet but I think this is one of the worst tasted tweets I have ever seen. If not the worst.

If ever there was a case proving you should be careful who manages your social media channels this is it. If you are a large brand or a small company please provide some kind of social media policy and make sure the person who is representing your brand has common sense and good taste.

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What are your thoughts guys I am genuinely interested? I think it’s simply awful.

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