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Influencer Marketing

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Seven reasons why influencer marketing is important

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers. A post from a celebrity may reach a large group of people, but these may not necessarily be engaged with your brand. Influencers who share your values and embody your brand can be more beneficial to work with as it is better to reach a smaller group that are likely to buy your product or engage with your brand, as opposed to thousands of people who don’t match your target audience.

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What is social media influencer marketing?

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it.

Influencer marketing takes the age-old celebrity endorsement and brings it into the 21st century. Influencers aren’t limited to simply the rich and the famous, they can be anyone, anywhere who has an established following. In simple terms, it’s getting an advocate to shout about your brand rather than doing so yourself. In a content driven world, brands will approach influencers and ask them to collaborate on promoting anything from a campaign, competition or product. This collaboration will include a variety of content on one or all of the influencer’s social media channels.

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Top 13 influencer marketing fails

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:

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How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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