I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels. I like it even more when someone goes out there and tries to do something a bit creative and different. Step forward musician Imogen Heap, who is well known for a being a big social media advocate. Imogen has created a dedicated microsite for her latest project, which cleverly has a #hashtag as its working title. Here is how she explains it:
My fourth solo album begins here, with you on the 14th March. You are the spark of inspiration.
Have a look at the ‘keyboard’ page, hover over the piano keys, click and discover how you can get involved with sounds, words, image and video.
Why am I doing this? Well, there’s so much going on in my life with touring, talks and tech that this was both a necessity coupled with my passion for collaborative, spontaneous and creative projects. I also love the idea of turning the tables in that the seeds of the song begins with you, making a full circle when you experience it as a finished piece.
Plus… I often thrive on a deadline (Speeding Cars + Can’t take it in both written / recorded in a week) and creative limitations (Glittering Cloud – a song about locusts using purely locust samples as the rhythm track!). I want to really put myself to the test and I’m going to have fun doing it, with you!
Imogen is also a huge advocate of video blogging and she regularly shares her latest ideas and works. She even provides a schedule of when she is going to be doing this through a Ustream channel here is the schedule page in case your interested.
On the microsite the user sees a virtual piano (pictured) here each key is a different day and has its own video explaining that day’s task. The Timeline for ‘#HeapSong1′ is as follows;
Her fans are encouraged to send anything from car horns through to rustling leaves. All of the content which is sent in and used is to be accredited and paid for appropriately which I think is pretty fair too. I think this is an interesting and exciting concept. It is giving the fans the power to actually influence their favourite musician’s album.
If I am going to be picky I think the channels could have been done a bit slicker and shared a bit better but I still think this is an interesting idea and something which could prove extremely fruitful for both Imogen and her fans. Social media is about engagement and you can’t get much more engaging than producing the music yourself.
I would like to give a bit of a hat tip to my good friend Gemma Wilson who tipped me off about this as she knows the type of stuff I like to blog about.
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