Launched in 2011, Snapchat is one of the relatively new kids on the block when it comes to social media platforms, although this does not mean it is any less popular. The channel sees 100 million daily active users all across the world, meaning that an average 8.8 photos are shared on Snapchat every single second.
Although it started out as a somewhat obscure digital experiment, it has now captured the attention of countless international brands and rival social media platforms, even attracting interest from social media magnate, Facebook, which reportedly offered to buy the up-and-coming channel for the hefty sum of $3 billion.
Facebook isn’t the only conglomerate to see the perks of Snapchat though; countless brands are now beginning to use the channel to reach a large and varied audience. And it seems to be working, with the majority of its user database being connected, not only to their friends, but also to their favourite brands and corporations. More and more people are beginning to use Snapchat to follow their favourite designers, teams and manufacturers in order to keep up to date on their day to day lives and important updates.
In addition to this, in January 2015, Snapchat launched its ‘Discover’ capability to enable its users to catch up on the latest news and developments from popular channels such as Sky News and the Mail Online. Snapchat claims it is the ‘result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.’ Basically, it’s a new way of exploring ‘Stories’ from different perspectives and editorial teams all combined into the same channel – a great way of experiencing different viewpoints in a more relaxed and informal way.
How can brands use Snapchat?
There’s a variety of ways that brands can use Snapchat profiles to increase engagement from their target community, in addition to their existing social platforms, in order to achieve general brand awareness and resonance with the company. Some of our favourites are listed below.
What are your thoughts on using Snapchat as a brand? Do you believe in the benefits, or is it just a passing craze that will fade away in time? We’d love to know what you think!
April 29, 2017
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