I love this little Facebook campaign by Renault in Holland to help a Grandma find her missing car key. People left tags and tips on where it could be in her home and the Facebook likes to their page doubled during the campaign increasing by more than 27,000. A brilliant idea and nice little application – I would love to do something similar for our clients. If a client has the budget to do something fun and a little bit off the wall they can often get a great result and generate good awareness for a brand.
Latest posts by Chris Norton (see all)
- Is Facebook about to kill organic reach for brand pages? - December 22, 2017
- Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18 - December 4, 2017
- A day in the life of…. - November 30, 2017