Video Seeding

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Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

Prohibition PR founder Chris Norton led the session, in which he covered all areas of strategic community management; from the effective use of social media for business, to making full use of specialist insights tools to measure online success.  The main focus of the presentation was to offer a genuine insight into how to turn online ‘fans’ and ‘followers’ into real customers – a concept with which many businesses still seem to struggle with.

After refreshing with a quick tea break and a huge bacon sandwich, Julia Dettler from Search Laboratory took to the stage with her presentation on SEO and best practices in corporate blogging.

The issues raised in the seminars obviously resonated with the audience, because following the session; we had some really interesting questions and discussions.

If you missed out on this event, you can watch the full presentation here on our YouTube channel and if you have any questions, just contact Emily on 0845 519 6942 or you could go really crazy and actually tweet us.

Video of the week: Rory Vs the Robot

I had to share this clip as its a great video to promote the European Tour. In it we see Rory McIlroy up against a rather sarcastic robot. Filmed at PGA National Resort & Spa, Florida. Rory takes on the robot with some amusing and brilliant golfing moments.

I wish I could hit a ball like that. But sadly I am rubbish.



Instagram Videos – Are they enough to rival Vine?

Facebook-owned mobile app, Instagram last week delivered an exciting new feature to its users with the option to record videos which can last up to fifteen seconds. And true to Instagram, 13 video-specific filters have been designed to choose from, along with the option of choosing a still from the recording to be used as the video’s cover.

Upon hearing about this latest feature, I instantly thought: copycats. The development seems to be a reaction to Vine – the video app from Twitter at the beginning of the year.  Vine allows its 13 million (not a huge amount) users to record a looping clip which lasts six seconds. Unusual and entertaining it can be used to showcase anything, from advertising a new product to making a marriage proposal.

So, will the ability to post video on Instagram be a threat to Vine? While Instagram has scale (100 million monthly users) I highly doubt it. After having a play with the new option to video, I do have to admit that it is useful and fun, but unlike Vine, it doesn’t amaze or delight me. The ability to add effects to your video recording does create a better finish – but this is nothing new, with vintage video apps being a around for a while.

Vine’s stop-motion feature means a video you record becomes looped and therefore a lot more interesting.  Your recording almost becomes a piece of art and a product of your individuality, while the six-second restriction demands a creative approach. Instagram on the other hand seems rushed and unfocused – is it about making videos appear prettier, or about telling a story, or both?

Of course, there is nothing wrong with Instagram’s video feature, but I expected a much more innovative development.  As a regular user of Instagram to edit photos, I would have liked to see features to make videos faster, slower or more distorted. Maybe that’s work in progress, but for now, I’m sticking with Vine.

Here’s a little Vine of the Prohibition PR‘s office by Chris.



Football Flick – Video Seeding Campaign

Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns on the web whether that is news, video, apps or even music. It’s the best part of the job and we get to play with some amazing content and stunning videos from all kinds of different sectors and as long as the content is good we are happy to help.

The video we are working on this week comes from our good friends at The Lift Agency and is for a new product called Football Flick Urban. The Football Flick Urban is a three Dimensional multi user football skills trainer, which consists of a front curved ramp, a back ramp and a net in the middle. Each of the three elements of the Football Flick can be used to help train and develop skills used in football.

The video has been created by Lift to generate some real excitement around this useful new soccer training aid. It showcases just what can be done with the unit by players of any ability and what’s more that it can be used anywhere, reinforcing the brand’s strapline… Play Anywhere. It also features the talents of John Farnworth. John is 26 and from Longridge in Lancaster and he holds four Guinness World Records including the most around the worlds in under a minute. In the video, John shows off his skills as a football freestyler and all that the Football Flick Urban has to offer.

Having only been in circulation around 24 hours, the video is already proving to be a big hit. You can see it yourself below:

PR Interviews: 7 types of question a journalist might ask and how to deal with them

That old saying ‘forewarned is forearmed’ can be applied to many fields – and most especially to when you’re being interviewed by a journalist.

Journalists are generally pretty skilled at asking questions in such as way that will get their subjects talking – whether they want to or not!

But if you’re forearmed – not just by preparing in advance what you want to say, but also with what the journalist might ask – you’re much more likely to go into the interview feeling more confident, be able to take the control and make the points which are important to you and your organization.

Most questions fall into seven broad categories, and once you can recognize them, you then can work out how to answer them well, in a way that delivers your key messages effectively.

1. Open questions

Any question starting with who, what, where, when, how and why (and not forgetting ‘tell me about’). There’s normally no way you can answer these questions with a simple ‘yes’ or ‘no’.

“What does your company do?”

They are often asked at the beginning of an interview, so they give you a great opportunity to take control of an agenda, talk at length and really get your message across.

I can’t even begin to tell you how many times I’ve asked a question starting ‘tell me about’ working on TV programmes such as Remembrance Sunday, to encourage people to talk about their experiences.

Do beware, though, as they can be used to trap you.

“When will the chief executive resign?”

“Why didn’t you call in expert help when you knew there was a problem?”

2. Closed questions

A closed question is one that can be answered with a simple ‘yes’ or ‘no’. For example:

‘Do you think that your company provides good media training courses?’


Does your company also offer video production as one of its services?’

(the answer to both these is ‘yes’ by the way)

The way to spot these is that they generally invert the pronoun and verb in a sentence, so they might start with ‘Is it …?’, ‘Do you …’, ‘Will you …?’, ‘Have you …?’ or ‘Has your …?’.

When you answer them, it’s generally advisable to expand on what you’re saying and don’t just answer ‘yes’ or ‘no’, particularly in a print interview where your answer might be turned into a quote by the journalist anyway.

Sometimes, however, you will disarm the interviewer by simply saying ‘yes’ or ‘no’, which can be very powerful.

3. Leading questions

These invite you to make judgments about your activities, and are highly likely to be asked if you’re under fire for some reason.

“Your track record running this hospital is hardly one to be proud of is it?”

In these circumstances, it’s probably best to ignore the premise of the question and deal with the issues factually, clearly refuting the points made. So you might list your achievements and describe the measures you have taken to overcome the current difficulties.

4. Incomprehensible questions

Interviewers do sometimes get in a muddle, especially if they know little about the subject of the interview. Don’t judge a journalist too harshly in these circumstances – they may have had only a moment’s notice of the interview and had no time to research. Rather than pointing it out the journalist’s ignorance, take the chance to answer the question you hoped they would ask, and deliver one of your key messages.

5. Multi-element questions

This is sometimes the sign of an inexperienced or over keen interviewer:

“With me now is Barack Obama, the President of the United States. So Mr President, can you tell me how you defeated the Republicans, but it’s all going a bit wrong now isn’t it, are you concerned about how the Democrats will do in this week’s elections, and what does it feel like to be the first black president of the United States?

Just pick the nicest question – ie, the one which will allow you to get your messages out best – and answer that.

6. Hypothetical Questions

The type of thing you may face from an aggressive current affairs journalist.

“Will you resign if the investigation proves that your department approved that shipment of illegal arms?”

To deflect this type of question, simply refuse to be drawn and turn the conversation to a positive point, repeating the statement you have made to other reporters.

7. The Cul-de-sac Question

This is designed to catch you out, no matter what you say.

“Mr Mullins, your organisation is responsible for leaking sensitive medical records. As managing director, you must surely be considering resignation?”

The only thing to do is refute both parts of this question – and stick to your own agenda.

Whatever kind of question you are asked, the most important thing in any media interview is to remember the reason you agreed to it – to promote yourself and your business or organisation. Good preparation – both in anticipating questions and in deciding on and polishing your key messages – will make that task far far easier.


We would like to thank to Ann Wright for providing us with this brilliant guest blog, Ann is the co-founder of Rough House which specialise in media training.

The top ten topics on social media in 2012

With 2012 coming to a close its fair to say that this year has been eventful and with everything that has been going on over the past months people have been talking, tweeting and updating their statuses regarding some of the hottest topics of 2012.

From the incredible success of the London Olympics, the Queen’s Jubilee, Euro 2012, Kate’s pregnancy, oh and that popular erotic novel that got everyone talking, 50 Shades Of grey, 2012 has provided plenty of conversation across the online community and Facebook has released the stories that got people talking on a global scale.

So here are the top ten results….

10. Coming in at 10 is the mummy porn novel of the twenty first century, 50 Shades of Grey. The trilogy has sold 31 million copies worldwide and become one of the most talked about stories ever. Surpassing Fifty Shades of Greythe success of The Da Vinci code and Harry Potter and the Deathly Hallows it is the story of a young college student, Anastasia Steele who falls for a dominant older man, Christian Grey. With a movie in the works and the part of Christian Grey being widely discussed, it’s clear that it’s not the last we will hear on the subject. Although the trilogy faced criticism for being poorly written by experts, the sales of this novel show that despite the backlash, E.L James hit the nail on the head by catering for the public’s inner sexual desires through unusual metaphors, clichés and what she calls, “a classic love story.” I’m not too sure myself, having never read the books, I am going on what I have heard, and I won’t be picking this one up to read anytime soon.

With Credit to ellebnere for the use of this image.

9. “Oppan Gangnam Style!!” At number 9 on Facebook’s most talked about of 2012 is the South Korean export, Psy. In August of this year Psy’s infamous Gangnam style tune hit YouTube and the Gangnam Stylecharts and ranked number 1 on the ITunes chart download list over taking Justin Beiber and Katy Perry with his highly addictive and hilarious tune. Following his success PSY, is now a worldwide celebrity and has performed with the likes of Heidi Klum at the MTV awards and the Queen of pop herself, Madonna. He even received praised from Britney Spears and Tom Cruise on Twitter, his dance moves have become a worldwide phenomenon and the ‘Oppan Gangnam Style’ line was even entered into the Yale Book of Quotations. Psy and Gangnam Style got everyone talking and dancing, but will he be a one hit wonder?? Only 2013 will tell, but until then, we shall carry on dancing to the catchy “Oppan Gangnam Style…..Heyyyyy Sexy lady!!”

With thanks to KOREA.NET for the use of this image.

8. One for the ladies charted in this year’s list, American movie, Magic Mike, a tale of the life of strippers starring man of the moment Channing Tatum, British born Alex Pettyfer and ladies icon, Matthew McConaughey. The movie was loosely based around star of the film, Channing Tatum’s past stripper experiences and proved to be a huge box office success, raking in over $150 million dollars. It also managed to get people talking on Facebook and other social media platforms by fans raving about the movie online, it was also well received by critics and gained an 80% overall rating on Rotten Tomatoes. Thanks to its incredible success it has now been reported that there will be a sequel and that a script is now in the works to make the next one bigger and better.

7. This list would not be complete without mentioning the London Olympics, the famous athletic games only come round every four years and this year it was to be held in the Queens country, London England. Surpassing the success of any previous games, it blew everyone away from the people watching at home to the critics themselves. Thanks to Danny Boyle, the opening of the games told the story of British History in the most incredible way possible and began the UK’s most successful ever games. From records being broken to inspiring athletes who took part in the Paralympics, everybody gathered online to discuss the triumphs of the nation. And triumph we did with the UK totting up a total of 65 medals, 29 of which were gold our athletes did incredibly well and catapulted themselves into celebrity statuses, after suffering a summer of riots the year before we as a country redeemed ourselves and proved once more, we’re a great and talented nation.

London 2012

With Credit to Andrea Vascellari for the use of this image.

6. Stop Kony 2012 became a viral campaign started by Invisible Children Inc. to create a worldwide movement to stop Ugandan cult leader and war criminal Joseph Kony and have him arrested by the end of 2012. The organisation released and hour long video onto YouTube that went viral and exposed Joseph Konys guerrilla warfare tactics with his rebel group the Lord’s Resistance Army known simply as the LRA. The video urged people to come together to stop the abuse and killing of children in east Africa and take part in a movement called ‘Cover the Night.’ The campaign asked for people to cover their local towns and cities in Kony posters to raise awareness of the campaign and they even managed to gain celebrity support from a listers such as George Clooney, Oprah Winfrey and Taylor Swift. The campaign sparked worldwide controversy from government and international officials, journalists and charity groups but it got people talking online and sharing the video, by October the film had over 94 million hits worldwide on YouTube.

5. Entering the most talked about events of 2012 at number 5 is Mitt Romney, during the Presidential election, which saw Obama triumph once again, social media, became a key player in providing support for the run up to the election results. Whilst Romney trailed slightly behind Obama on Twitter followers and likes on Facebook, he still managed to get people talking. Romney had a 49% share of voice online, just behind Obamas 51% however; Romney was slightly more favoured in online conversations. Since the Presidential election, support online for Romney has plummeted and is losing up to 15,000 likes a day, his short lived success still created plenty online conversation though.

4. In February of this year the music world mourned the loss of one of the industries most loved stars, Whitney Houston. The singer was found dead at the Beverly Hilton hotel in Beverly Hills after reportedly drowning in the bath tub of her hotel suite. Whitney Houston who was regularly referred to as ‘The Voice’ brought the world hits such as ‘I will always love you’ and ‘I wanna dance with somebody’. The news was a shock to everyone worldwide and got people talking online to report the death and remember the Grammy award winning singer. Award ceremonies such as the Bits held in London’s O2 arena held tributes to honour the star and I am sure that her musical talents with live on in years to come as we carry on playing her most famous songs.

3. At number three is American TV show, The Walking Dead the dramatic TV show about a Sheriff Deputy who awakens from a coma to find the world is being dominated by flesh eating zombies, nice. The show has become a huge success and recently hit 10 million likes on Facebook, a huge number for a TV show. With positive reviews across the board The Walking Dead has become a worldwide hit for viewers and the second season finale managed to achieve 9 million viewers, a record breaking amount. To show their support, fans of the series gathered online to share their love of the programme by tweeting and clicking the like button on their fan page.

2. Unsurprisingly entering the most talked about chart is what has ultimately been described as the biggest movie EVER, Marvel’s the Avengers Assemble. The movie produced incredible reviews and had an A list cast which included Samuel L. Jackson, Scarlett Johansson and Robert Downey Jr. The Avengers, released in April of this year became the fastest ever film to gross $1 Billion dollars and overall took a reported $1.51 billion dollars worldwide. On opening night the Avengers accounted for 931,100 social media posts and at its peak the film had 600,000 tweets. People everywhere loved the movie and voiced their opinions online, having seen the film myself I can honestly say that it was fantastic and well worth its rave reviews.

1. The coveted number spot of most talked about social media subject goes to…….. The Hunger Games. The first of three movies proved to be the most successful when it comes to social media. Based on the best-selling novels written by Suzanne Collins, the plot focusses on main character, Katniss Everdeen played by up and coming star, Jennifer Lawrence, as she has to kill her way through a lottery selected game to become the winner of the Hunger Games, but most importantly, to survive. The first movie from the trilogy was widely received online and hit 800,000 likes on Facebook and 1.3 million media views. Deemed to be the next big franchise since Twilight, The Hunger Games has already surpassed the success of other movies through social media and will be sure to gather more social conversation over the next few years as the other two films are released.

Is this the worst music video ever?

I had to share this video with you because it is so terrible it’s brilliant. It’s of our two favourites Olivia Newton-John and John Travolta and the dance they do is so great.

I have one question – what were they thinking when they decided to do this? I find it strangely watchable.


Branded video content in digital media

Today’s digital age has made social media the centre of most interactions. This form of communication is increasingly becoming more in demand as company’s use the World Wide Web to deliver their business ideas and marketing messages to consumers. As individuals we are faced with hundreds, if not thousands, of brands every week all of them with one goal to become the best and whilst some succeed others fall well behind.

Goviral is a branded video distribution network which looks at brands that have used video content in their marketing strategies. It investigates how video content is reviewed based on the quantity of views, the interaction of the audience, and the response they receive through materials uploaded to social networks like YouTube, Vimeo and Facebook. It investigates how brands are becoming aware of the potential that digital interaction can have between the consumers and the product by engaging them in dialogue as appose to just selling the product online, in other words giving them something to talk about. And so it is no surprise that this year Red bull is first in place at goviral’s top 100 list. On Oct 15th we saw Felix Baumgartner attempt the first record-breaking skydive engaging around 8 million viewers on YouTube. A great example of how a brand can make a connection to its product and the consumers. It certainly drew on their famous catchphrase ‘Red Bull Gives You Wings’.

It is also interesting to see some brands that have created hours of content receive only less than one million views and others creating a lot of views but hardly any audience involvement and interaction. This demonstrates Ads that fail to produce the necessary content needed to connect with the audience, for example brands like Smirnoff, Corona and Jack Daniels all listed in goviral’s 90’s fail to make an impact because they haven’t “sparked agenda-setting conversations”. Unlike successful brands like Nike, Old Spice and Red Bull that are not scared to and so continue to take risks. “An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to part of.” Mads Holmen, planning director at goviral.

Here at Prohibition PR we regularly seed videos for clients but we always ask what are the core objective of the project. For instance is it views, engagement, likes, comments, hits, sales or is it just overall brand awareness? If you can get the brief correct at the beginning the rest of the process is far simpler. Here is a video, also below, we seeded recently for our client The Sleep Council.

Do you think a brand needs the controversy to be successful online? Have a look at govirals top 100 list HERE and feel free to share your thoughts with us.

Video: Social Media Revolution gets a revamp

The Social Media Revolution video has been upgraded. The first two have been rather popular especially the version with Fat Boy Slim’s Right Here Right Now. This latest version is for 2013 and offers some interesting quotes and statistics. These videos are always good for people that aren’t sure or fully understand social media.

Here is the original in case you didn’t catch it but this video has been seen by more than 1million people at the day of writing.

A short but interesting video on social media for SMEs

Here is a nice little video I found on Lee Hopkins blog on B2B social media and I thought it was worth sharing as its quite short and to the point but it has a few interesting statistics in it which could be useful when speaking to clients.

If you have seen a good social media video please feel free to share it with us in the comments as I am always looking for useful videos.