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The Top 25 UK Interior Blogs

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas.

1. Moregeous

Written by Sian whose talents and knowledge include property renovating, self-building, interior designing, and TV presenting (to name a few). Moregeous is an informative and fun read, bringing design inspiration, the latest trends, practical advice and various musings. Sian has been nicknamed as a ‘lady builder’ which is one of the many reasons why I love reading her blog – it’s great to see a woman offer practical and concise building advice on a platform that is so helpful and easy to understand. moregeous

2. Bright Bazaar Blog

Bright Bazaar Blog is unlike no other, with a huge focus on all things bright and colourful, author Will shares his unique perspective on design and style – following his personal motto that ‘beige is boring’ and taking inspiration from his daily life and travels. The way Will can seek out colour and draw on this to provide inspiration for interiors is amazing. He also has a best-selling design book under his belt and a second world-wide book deal is on its way so it’s easy to see why Bright Bazaar Blog made it to my top list!

3. Fabric of My Life

What I love about Kate’s blog is that the content type differs daily. The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. I could spend hours on the beautifully designed website, and am always left feeling inspired.

4. Abigail Ahern

Of course the ultimate style-guru Abigail, had to make our list of top interior bloggers. Recognised world-wide, Abigail is a definite trend-setter known for her eclectic yet enchanting style and taste. Her blog is full with lots of tips and tricks that can be used in your home. I love the coolness of Abigail’s style showcased on her blog and the fact that small things (e.g. small faux plants) can go a long way in revamping your home.

5. Style, Space & Stuff

Writer Samantha likes to blog about interior styles and spaces and also dabbles in food, DIY and photography. The blog overall has a mood board-like feel to it, where it showcases Samantha’s latest inspirations and style trends – the posts are brief yet easy on the high due to the highly visual layout.

6. Your Home is Lovely

Kate started this blog to document her experience buying and renovating her house to become something she was proud to live in. She offers advice on the things she has learnt along the way and offers posts with design and style inspiration at an affordable price. Your Home is Lovely was a definite for my top list as the information and inspiration Kate offers is accessible for everyone, no matter your budget.

7. Upcyclist

As people are become more conscious of the environment and re-using old items, Upcyclist delves into creative and innovative upcycling ideas from people around the world with items considered unwanted or useless. I think the possibility of repurposing unwanted items to something usable is amazing and Upcyclist offers so many great ideas to get inspired and get upcycling.

8. Don’t Cramp My Style

Blogger Anna targets which will resonate with most people, as at some point we’ve lived in rented accommodation where we are limited in making any changes. Anna offers handy hints, tips and ideas into transforming your home space with various limitations. I’ve included Don’t Cramp My Style into my top list as its one of a few that targets a younger audience and I love Anna’s ideas, there’s so many that I want to try for myself!

9. British Style UK

Natalia writes British Style UK, and is an advocate of championing British style in interiors and design. Her blog showcases this as she provides inspiration, DIY tips, product reviews and other various lifestyle elements. Her blog is a great and informative read and I absolutely love that Natalia embraces and supports British style when it comes to interiors.

 

10. Love Chic Living

Jen Stanbrook hopes to inspire people in the world of interior design that are often intimidated by it – I think she does just this with Love Chic Living. The award-winning blog offers affordable ideas to transform your home, with ‘how to’ posts to product reviews and style/design focussed mood boards, Jen creates a comfortable environment for users to gain ideas and I love how Jen’s eye for modern / contemporary design is apparent from the outset.

11. Design Hunter

This ethos of Design Hunter is one that I love – the blog believes that the items we introduce into our lives should help to create a home that is ‘inviting, restful and a place of sanctuary’. Author Helen, covers various aspects to her blog but has a focus on luxury and modernity. We all love a bit of luxury and Design Hunter is a great platform to find just that for our home.

12. Wild and Grizzly

Although not strictly an interiors blog, Wild & Grizzly has a great interiors section which fits in well with Lori’s wider blog. Lori provides lots of advice, reviews and inspiration surrounding living in a family environment. I absolutely love the style Lori portrays in her posts and always find them enjoyable to read.

13. Bodie and Fou

The woman behind the blog, Karine likes to mix vintage, designer and high street items to create her personal ‘effortlessly-chic’ style. The interiors section of Bodie and Fou can be easily navigated to suit your needs depending on the room you’re looking for that extra bit of help, from kids bedrooms to kitchens and bathrooms. Karine features various designers and retailers aswell as providing lots of hints and tips. I just wish I had the same eye for detail as Karine! bodie

14. Swoonworthy

I just love Kimberley’s sense of style in the world of interior style and design which is why Swoonworthy had to make the list. Describing her own style as ‘eclectic boho glam’ – you’ll often find bold patterns (including animal print), gold finishes and various textures featured across Kimberley’s blog. Another reason, Swoonworthy has made the list as a top interior blog is due to her belief in creating strong stylish homes without spending lots of money.

15. Decorenvy

Decorenvy is the perfect destination for all things NOT high street, featuring lots of retailers and designers to enhance your own personal and individual stamp in your home. The blog was established to become a hub to find unusual and quirky designs when you want to avoid the high street, and avoid your home looking the same as many others. Decorenvy does just this and offers interiors ideas, tours of unique homes, and DIY ideas too.

16. The Ana Mum Diary

Amanda uses her blog to document her various passions including interiors and design. Drawing on from personal experience, Amanda provides down-to-earth and honest advice, from designing a children’s room, to planning a Kitchen. She also showcases must-have products and also offers her opinion in the world of interiors. The Ana Mum Diary is always an interesting and fun read and I recommend it to anyone looking for ideas of where to start when it comes to designing your home.

17. The Lovely Drawer

For anyone that loves a bit of crafts and DIY, The Lovely Drawer is a must visit. Blogger Terri likes to share her creative ideas with her readers, with lots of ‘how to’ posts to keep you occupied, Terri makes the cutest items that look amazing in the home. Terri also blogs mood board style posts to ensure her readers are kept up to date with the latest home trends and styles. I love Terri’s simplicity in her design inspiration and will definitely be making some of Terri’s craft ideas asap for my flat asap!

18. Little House on the corner

Little House on the Corner was created to allow bloggers, Jan and Christine to document the progress of the renovation of their first house. What I love about Little House on The Corner is the great DIY ideas to make the most of your home in terms of its design, space and interiors. It’s great to see the before and after shots of the rooms undergoing renovation in their house and is a definite source of inspiration for those undergoing the same process.

19. From Moon to Moon

The first time I came across Moon to Moon, I was drawn to the boho style that Gabi portrays across her blog. Gabi features various houses in her posts, showcasing eclectic bohemian tastes from around the world. Gabi also provides product ideas and suggests various retailers to help readers feel inspired to implement a bohemian feel into their homes.

20. Fresh Design Blog

If you’re looking for interiors ideas and inspiration for your home, Fresh Design Blog needs to be on your list. The blog profiles the best contemporary and modern products and design ideas whilst providing lots of information in the design process of your home. The ideas posted are all affordable, accessible and on-trend. britdecor

21. Kat Got The Cream

Author of Kat Got the Cream, Kathryn uses her blog to share her favourite finds, creative projects and personal style in the world of interior design. Kathryn uses these aspects to provide styling tips, introduce new products / companies of interest to her readers, and inspiration boards. I love the style that Kat incorporates into her post and whenever I visit, there’s always a new brand I discover!

22. Hello Peagreen

Hello Peagreen was launched as an online scrapbook to celebrate the ‘ordinary and the extraordinary’ in interior design, a place to stay ahead of the latest trends, showcase the possibilities of introducing vintage to your home and where to find them as well as being a platform to introduce new inspirations to the Hello Peagreen readers. The blog is definitely a must visit and my favourite posts are Mary’s visits to various exhibitions / places and how they also draw in as inspiration too (e.g. LD14 Highlights – Curiosity Cloud, I love the idea of floating bulb/globes for the home).

23. The Design Shepherd

I’ve long admired The Design Shepherd, and has been one of my favourite interiors blogs for a while. It’s a definite go-to website for a reliable source for all things interiors. Author Stacey often provides round-ups of the latest interior news and product launches, offers trusted product reviews, and other various inspiration posts (e.g. lust lists and pinspiration posts to name a couple).

24. Brit Décor

Again, I love anyone that incorporates British Style and Mike Ahern does just this on his blog Brit Décor. Mike mainly focuses on interiors in the UK and keeps his own ‘black book’ of retailers so he can make design and décor more accessible. Brit Décor is a great blog to be kept up to date with the latest trends and I love Mike’s minimalistic approach to design and the way in which he incorporates colour and in his inspirations.

25. Print & Pattern

Patterns are a massive part of any interior inspiration and this blog understands that and brings you the best patterns to work with. Working them into a variety or environments it makes print and pattern look good in any room. Print & Pattern is bold and in your face and I love that about the blog.

Hopefully, you’ll love these blogs as much as we do and can draw on various inspirations and ideas for your own home. Here at Prohibition, we are fascinated by the world of homes and interiors, which is supported by our client roster and the fact we launched First Home News. If you think there is a blog that should be added to this list, feel free to leave a comment with details of the site.

Five must have tools for content marketing

One of the biggest problems for businesses is that they have something to say, but not a voice loud enough to rise above the swarms of other businesses also trying to tell people their message. Here lies the need for content marketing which offers different tools to help your voice stand out from the crowd. A creative and original content strategy can be the key to connecting with your audience whilst also expanding your social footprint. This can range from the content you create to tools you use to publicise it.

The one thing you can’t top is creating imaginative and high quality content, consistently. If you want people to repeatedly return to you, you have to frequently supply material worth coming back for.  There’s no point publishing an article onto your blog or website and then not putting anything out there again for the next few months. People will lose interest. It also helps to be unique and have a catchy headline. Any potential audience is going to be attracted to your headlines more than anything else and this is why ‘top tens’ and ‘the best…’ work so well. People aren’t always interested in trawling through reams of copy and are much more attracted to easy reads where quick comparisons can be made. With this in mind, here are some useful tools to help you in devising a content marketing strategy.


Infographics but don’t miss the obvious.

Since 2010, infographic search trends have gone up 800% which goes someway to explaining their popularity. For the lay audience out there, an infographic is a visual and usually colourful representation of usually quite complex data/information. Not only are they beneficial to the visual learners, but they really stand out in the congested market of content, tweets and status updates. The ease at which they can be scanned and shared makes infographics a really engaging medium with the potential to become viral. You can create them on websites such as infogr.am and visual.ly. The key mistake many people make here is just creating the graphic and then sending the JPEG out which often defeats the object of getting a link back. If you place your infographic on your own website and use an embed code so people can embed it on their sites this creates the link and you get a free link for all of your efforts too.


Social media management apps

Social media is arguably the most important tool for businesses when it comes to content marketing. However, it can become difficult to manage when you have so many accounts across various platforms. Hootsuite is one of the most popular management tools when it comes to social media and it allows firms to execute operations on the likes of Twitter and Facebook from one dashboard. You can schedule messages or status updates, track conversations and even analyse traffic all from one screen. There are other management tools out there such as TweetDeck, Bufferap and Tweepi, but Hootsuite has proven to be the most popular with free and paid versions available with many criticising Tweetdeck since it was bought out by Twitter.


Editorial Planning

Surprise, surprise but content is still key in this new world of digital PR so it’s important to be organised. A content calendar such as DivvyHQ or Kapost makes it easy to stay on top of your content and allows a business to plan and manage the production process for each of its articles. These online tools allows a host of calendars to be set up, categorised in a range of ways from client name to content type and enables the user to add article ideas and deadlines if necessary. If content publishing is your new marketing, then being organised is essential.


WordPress is the blogging weapon of choice

Content Marketing

WordPress is the number one publishing tool out there on the social web and it provides a detailed and versatile platform to deliver content to a potential market. The blogger is king in the digital age and open source software such as WordPress means it’s never been easier to set up a blog or website for your business. WordPress has an intuitive design which makes it easy to create, design and modify posts and is incredibly easy to manage. It’s also created with SEO in mind and has many default features in place to help search engines find your page as well as making various plugins available to increase the search exposure of posts. The key to wordpress is these plugins – so many people just set up a blog with wordpress and post their content but if they actually sat down and went through the most useful apps like Akismet, related posts and many more like these.


Google Analytics

If you’re going to be producing an abundance of content you’re going to want to know where your audience is actually coming from. Google Analytics creates comprehensive statistics about the amount of traffic going to a website and where this traffic is coming from, i.e. search engines, social media etc. It can also give you the make-up of your audiences with it using cookies to determine a visitor’s gender, age and interests. This is a powerful tool (IT’S FREE) which allows a business to determine exactly who to target and how. Another great benefit comes in your knowledge that through utilising analytics, you have a solid understanding of the wants and needs of your audience, allowing you to provide them with what they crave on a regular basis.

All good businesses understand the important of content when it comes to PR and social media marketing, and this list, albeit not exhaustive, highlights some of the key tools which can be used to make content marketing just that little bit easier.

Image credit to bplanet via https://www.freedigitalphotos.net

Leeds: Creative Agencies in abundance

The creative and digital sector is broad in definition but is nonetheless an important and thriving component of the UK economy. This sector covers areas such as media, computer services and marketing, with the common feature between them being technology and a flair for creativity. A 2008 study showed that the GVA (Gross value added) of the creative and digital sector was £59.1 billion, which equated to 5.6% of the GVA for the entire country. This is a measure of the value of goods/ services produced by an industry, area or country. Leeds City

West Yorkshire has developed into one of the leading business regions in the country with Leeds in particular going from strength to strength. Its GVA contribution as a city is £1.5 billion, but it is the creative and digital sector which has really shone in recent years. The industry has seen considerable growth over the last decade with advertising and architecture in particular seeing the most improvement.

Leeds is now the largest new media city outside of London with only Birmingham being on par. Its growing reputation and valuable network means that it is one of the prime locations for new businesses, while its recent growth could also have been attributed to its proximity to the Media City in Salford which sits a mere 40miles away.

According to a 2011 survey conducted by the Creative Leeds group, there are nearly 3,400 creative firms in and around Leeds. Creative and digital businesses in Leeds make up for over 50% of those in West Yorkshire and around 35% within Leeds city centre itself. Despite the large number of businesses, around 70% are considered to be ‘micro firms’, meaning that they employ 10 people or less. In fact, a 2005 study showed there were 2000 self employed people within this sector. These figures reinforce the notion that this industry is prime for entrepreneurs and tends to be start up focused. Taking a wider look at the sector we find that there are over 30,000 people employed in creative firms throughout the city. However, there has been a decline in employment in this area with an overall fall of around 11% since 2008. The areas to be hit most are TV, video, advertising and radio which have seen a slump of 30%.

Prohibition PR is one of the companies that have recognised this growth in the digital and creative sector, both regionally and nationally, and has based its business plan around this trend. Prohibition PR is a company which focuses mainly in online PR and marketing and aims to strengthen its clients presence in an ever evolving digital and social media market. It stands out as one of the leading PR firms in the region and can boast such clients as Audio-Technica, Park Lane Properties and Keepmoat Homes. Managing director Chris Norton, is an award winning PR practitioner and his blog is listed amongst the top 100 marketing blogs in the world.

Some of the other prominent Yorkshire firms in this sector includes Numiko. It is a digital communications agency that creates campaigns and internet applications, whose clients have included the BBC, the NSPCC and Channel 4. They currently employ 24 people and this puts it into the minority of businesses, i.e. the 30% who are not classed as a ‘micro business’.  In 2011 the company had a turnover of £1.5 million and has gone on to win numerous of awards. In May of this year, their multi-platform project, ‘Foxe’s Live: Wild in the City’, won the award of best website at the Rev awards 2013. This project, which collaborates with Windfall Films and Channel 4, also won the award for Best Mashup and Data Visualisation at the BIMA awards in 2012. Some of the other leading businesses in the city include DS.Emotion, which is a marketing and digital specialist and Elmwood which specialises in brand design. Elmwood recently made some redundancies but insists it is still growing ahead of the market. They have also recently appointed a new chief executive in David Godber.

The biggest trade association for this sector is the British Interactive Media Association (BIMA). BIMA try and support and promote the British digital industry as well as sharing knowledge and communicating with other bodies. Other associations include Pact, NESTA and Chinwag.  As for recruitment, Orchard is the largest Digital, Creative and Marketing recruitment consultancy in the north of the country. Leeds Metropolitan University are also helping the industry as their new technology institute is offering 90% discounted courses to help train creative and digital micro businesses.

The sector in Leeds has been given a further boost with plans for a £90 million investment to create a digital centre in Westgate being approved by Leeds City Council. It is thought that the renovation of a grade 2 listed building into a creative and digital workspace, with a high spec infrastructure, will create 40 jobs in the next year and a further 300 jobs in the Leeds city region by the year 2026. It is also predicted that it will create an additional £95 million GVA in that period.

It is clear to see the importance of the creative and digital sector, not only for the national economy, but also for the success of a region or city. It is anticipated that the sector will continue to develop in Leeds with a 6% growth expected in the next 5 years, consolidating the city’s position as one of the UK’s key creative hubs and the largest media city in the north of the country.

Image credit to Tom Blackwell.

Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

Prohibition PR founder Chris Norton led the session, in which he covered all areas of strategic community management; from the effective use of social media for business, to making full use of specialist insights tools to measure online success.  The main focus of the presentation was to offer a genuine insight into how to turn online ‘fans’ and ‘followers’ into real customers – a concept with which many businesses still seem to struggle with.

After refreshing with a quick tea break and a huge bacon sandwich, Julia Dettler from Search Laboratory took to the stage with her presentation on SEO and best practices in corporate blogging.

The issues raised in the seminars obviously resonated with the audience, because following the session; we had some really interesting questions and discussions.

If you missed out on this event, you can watch the full presentation here on our YouTube channel and if you have any questions, just contact Emily on 0845 519 6942 or you could go really crazy and actually tweet us.

The Best Social Media Tools for Content Marketing and Search

In this article the brilliant Paul O’Brien discussed the influence of social media on search engine rankings and highlights a number of tools which can be used to help bring some strategic focus to your content marketing programmes.Organisations often struggle to understand the relationship between their website content and social media. They have almost all embraced content marketing in the last 24 months and at this point you’d be hard pressed to find a business that isn’t interested in social. Nonetheless, the specific relationship between these two disciplines is hazy at most companies. How do these two critical elements play a symbiotic role in your marketing mix?

In a recent Forbes article from contributing author Jayson DeMers, Founder and CEO of AudienceBloom, the keys to content marketing and optimisation were reinforced as being no more complicated than building a quality experience, earning industry validation, and creating satisfied customers. In SEO parlance, for those of you trying to figure out the mysteries of search engine optimisation, showing up prominently in search results is as simple as unique / quality content, links from credible and related sources, and social media coverage from your advocates, influencers, and customers.

The Principles of Search Engine Optimisation

Over the past decade and more, search engines have engaged in a constant tug-of-war with the search engine marketing industry. In the nascent years, marketers learned how to leverage link building and content, replicated across dozens or even hundreds of different owned domains, to capture as much of a search results page as possible. As search engines evolved to understand when these tricks were taking place, web developers and marketers uncovered different techniques to hack their way into search results: keyword stuffing, buying links, and other “black hat” methods.

At the end of the day, Google and other search engines are trying to do one simple thing – to deliver the best search result possible. An engine like Google simply wants to be comprehensive and relevant while delivering the very result that you expect to find. The easiest way to understand how to optimize your content is to appreciate Google’s own goals and align your tactics accordingly.

In more recent years, Google has accomplished this with localisation and personalisation of search, improving the likelihood that the result you see is the result appropriate to where and who you are. But even understanding personalisation and localisation, businesses and websites are still struggling with creating the ideal content experience such that Google knows where and when to present them.

Consider the reason for this challenge from the search engines’ perspective.  You can create quality / unique content and you can earn links but if businesses can buy or barter for links, links from websites to your site lose their credibility. To ensure the ideal search experience, the engines need other indicators of the relevance, popularity, and merit of a businesses’ website and content.Over the past few years, social media has increasingly replaced links as that indicator. The fundamentals haven’t changed: a quality experience, industry validation, and satisfied customers – rather Google has increasingly learned how to validate the quality of your site by referring to the opinions of your customers more than links from websites: social media coverage from your advocates, influencers, and customers. That begs the question, are you leveraging social media to help support your content?

The Evolution of Social Media Marketing

DeMers captures simply the role that social media plays in supporting your website and how search engines interpret that role:

  1. Interact in social media channelsGet out there and get connected. All too often, businesses expect social media to deliver customers or to serve merely to engage with them.  And while it is capable of that, you have the wrong understanding of social media if you’ve ever said about your business, “We’re not on Facebook because our customers aren’t there.”  Your engagement with social media channels helps search engines interpret the popularity of you, your business, and the content you create.  Simply put: you will get more customers through your website BECAUSE you are on Facebook, than you will from Facebook itself.
  2. Build your brandBuild word of mouth that gets you customers, mentions, and links. The challenge with expecting Twitter to result in customers is that it’s only likely to do that, at any meaningful scale that warrants your attention, when you have thousands of followers.  But when you consider what those followers, fans, and re-tweets, mean to potential partners, investors, and customers in their evaluation of your brand, you can see how social media influences their opinion.  The same influence is true of your content and where you rank on Google – if your brand doesn’t exist where your fans, as well as customers, can be found, how can search engines infer the strength of your brand?  Then, have you considered the implications relative to your competitors who are there?
  3. Generate social signals by making content easy to shareMake it easy to share your content.  As often as you think of how to improve your website’s conversion rate, you should be asking if you’re making it just as easy for your audience to share you brand and it’s content socially and encouraging readers to do so.
  4. Have a platform strategyWhat platforms are going to be the most effective for you?  Ever notice those sites that have a dozen share buttons?  They’re on Google+ , LinkedIn, Twitter, Facebook, Pinterest, YouTube, Tumblr… even Foursquare and Yelp.  Does anyone actually click all of those??  And how can you possibly participate in each social network??  You don’t need to be everywhere, you need to be somewhere.  Understand how Facebook and Twitter work and engage where it makes sense for you and your business participate.  You aren’t sending the right signals to search engines if your audience loves you on Pinterest but you aren’t even there to acknowledge your fans.  There is no harm in ignoring Twitter to dedicate your attention to Google+
  5. Think Google+: Still doubt the importance of social media in content optimisation?  DeMers adds that, “Google has been explicit that social signals play a role in its algorithm.” Twitter and Facebook matter some, but the network that carries the most weight is Google+. Have a + profile connected to your site and spend time building your Google+ audience.

How on earth do you do that?

Social Media Marketing Tools for Content Optimisation

Defining Real Time Marketing

According to Catalyst Search Marketing, those mug shots you increasingly seen next to some search results, deliver a 150% increase in clicks on YOUR search results.  Getting your face there isn’t an SEO technique, it’s a result of Google+

AUTHORSHIP

Introduced a few years ago by Google, the first social media tool you must learn about is called Google Authorship.  It establishes legitimacy of your content, as well the author(s), by linking Google’s social media, and the fans and social engagement there, with both your brand and the content author (be that you or someone else).   This isn’t too hard to set up, you start with a Google+ Profile and add a tag to your website.  Adding that tag can be a little complicated, so start here and give yourself some time to figure it out (or tweet me and I can steer you in the right direction).   If you’re using a content management system (CMS) like WordPress, which you should be, this is pretty simple.

The next great tool to consider was introduced to me by Shawn Collins, founder of the Affiliate Marketing Summit.  Getting a little more technical than you might want/need, Collins discovered KnowEm which analyzes not just your Google+ setup but social graph markup (as it’s called) in a report that also give you some insight to traditional search engine optimisation.  A quick run through of your website by KnowEm and you’ll have some intel on how to proceed with Google-like integration of Twitter, Facebook, and other networks to ensure your content gets the most out of social media integration.

SOCIAL SEARCH TRENDS

Now that we have you integrated, consider how you can leverage social data to explore industry trends and keywords related to your business.  The Dachis Group platform is unmatched at doing this for your brand and related terms, competitors, and products. You may want to complement it with other applications as well, one I like is SocialMention’s free tool.  With SocialMention, you can get an indication of basic sentiment and the top social keywords associated with a query and optimize your content using the terms that are hot.

SOCIAL SHARING

The last most important tool to embrace is that which enables your readers to share content. Stay away from the laundry list of share buttons or the plugins that present your audience with every network imaginable. Remember your platform focus, encourage your readers to share content where you participate most. The best way to do this is to add the code for the specific network on which you want content shared. Let’s focus on the big three and if you prefer another network, I think you get the idea: Google +1Facebook Like, and the Tweet button.

Another often overlooked resource for capturing the credibility of social sharing are your own employees. By definition every company is composed of people and you’d be hard pressed to find any of them inactive on social channels. If you can efficiently activate those individuals as amplifiers of your content, you can reap major rewards in your search rankings. The Dachis Group Employee Advocacy platform module is designed to explicitly do just that.

Conclusion

Social media marketing has become a critical path to content optimisation and no longer can you think of SEO alone in optimizing your website. Much like Google’s own goal, delivering the best result possible, content optimisation is as simple as delivering the best online experience possible, and the pervasiveness of social media means that business have to embrace the social media tools that ensure Google treats you right.

This article was originally posted here, we are thankful to Paul for letting us repost it to share it with you.