Category: Public Relations

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...

Developing and growing your brand is important for any business in any industry Doing so can help to meet your goals whether that's an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector Public...

We're back with another campaign round up This time we're looking at the best so far for 2023, the ones that have caught our and the UK media's attention for all the right reasons! Bert’s Books' viral display of the Prince Harry autobiography It...

When people refer to 'evergreen content', what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time Essentially it is content that will be just as relevant next year as it is today A...

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry It involves developing relationships with tech journalists, bloggers and influencers, as...

With every new year comes a flurry of new initiatives and awareness days to tap into – Dry January, Veganuary, new year – new me, the list goes on As such, January has become a key month for brands operating in these sectors, as they look to...

For our first campaign round up of 2023, we're starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year From the creatively clever to those that we just know had PRs scrambling, here...

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns In this blog, we're going to be looking at how to integrate digital PR campaigns into your wider digital...

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from...