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PR Stunts

25 Oct '13

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Did Michael O’Leary go too far in unmoderated Twitter stunt?

On the 21st October Ryanair’s CEO took over the airline’s Twitter feed for a live chat session in an attempt to change the perception of their hardened image. After posting a photo of himself dressed as a leprechaun Michael welcomed us all on Twitter to #GrillMOL. I ask the question though, do customers really have …Read More

16 Jul '13

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The Greenpeace Shard PR stunt – was it worth it?

Greenpeace is known for its headline grabbing PR stunts, but was its latest stunt– climbing the Shard in London- really worth it? It claims its cause was to draw attention to Shell’s oil and gas drilling plans in the arctic. However, Greenpeace climbing a tall building – it’s all been seen and done before. The …Read More