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Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards.

This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win.

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017!

The CIPR said:

 “Prohibition was a clear winner in this category. Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”

Not only did we win the highest award of the evening, the team also received the Silver Award for ‘Best Use of Digital’ with ‘The World’s Largest Sleep Census’ for our client Sealy UK, as well as ‘Best Use of Social Media’ for our campaign called ‘Making Christmas Real Again’.

Thanks to our wonderful team for their hard work over the past year. We can’t wait to see what 2018 brings!

Prohibition wins Prolific North’s Best Integrated Communications Campaign

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released.

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

This year sees our ‘Dial a Direwolf’ campaign shortlisted for Best Low Budget Campaign thanks to the help of our furry friends who roamed around Leeds, creating a buzz about the new pop up Game of Thrones bar in The Light Shopping Centre. We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld.

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage.

Much to our excitement, we have already seen one win this year at the Prolific North Awards from our work with florist, Interflora, for Best Integrated Communications Campaign. As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards.

The campaign was birthed from our research, which found the worst and best dates to have a birthday, and was implemented during Christmas time. As any PR practitioner will know, it is difficult to ‘cut through the noise’ during the festive season, so it was hugely important for us to focus on anything but Christmas gifting.

As a team, we came to the decision to run a second phase of the campaign the following summer, focussing on the best date to have a birthday, which was in July.

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’.

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards. In 2016 we managed to scoop up Best Consumer Relations Campaign for the ‘Worst Birthday’s’ campaign with Interflora and in 2015 we won Outstanding Small Consultancy, so our fingers are crossed that the 2017 PRide Awards brings us something to smile about.

We find out if we have been successful on the PRide Award night on the 30th November so you can count on us keeping you updated then. In the meantime, fingers crossed!

 

 

Leeds PR Account Manager Job Vacancy

It’s been another exciting and busy period for us all here at Prohibition. We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video creation and seeding.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Here’s what we’re after:
We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

So basically we want a talented, organised and motivated account manager to work across a range of enviable high street brands in an exciting PR/social media role. A minimum of 2 years’ PR experience is a must. This is an exciting position; we’re a fast-paced, innovative team, and we’re growing.  Get in touch if you think this is you!

We are looking for an experienced public relations manager to work in a growing fun team of 12 in Leeds that has been winning awards for the last five years. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

This account manager will be responsible for managing excellent day-to-day client work, generating high quality traditional and social media coverage, and building relationships with clients and the media. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry.

RESPONSIBILITIES:
*Devise creative public relations strategies that fit the client’s profile
*Develop effective PR plans using appropriate strategies and tactics
*Organise and coordinate PR activities
*Use a variety of channels to maximise the company’s exposure
*Arrange for interviews or public speaking events and construct press releases
*Advise company on handling sensitive public issues to preserve reputation
*Assess opportunities for sponsorships and other partnerships and manage relations
*Analyse results of PR campaigns or efforts and prepare reports
* Plan and implement cohesive PR strategies.
* Working to raise the media profile of clients alongside increasing their brand reputation and displaying them as experts in their field.
*You will be directly responsible for three account executives.
* Play a supporting role in New Business.
* Maintaining the standard of press material and that any crisis are managed effectively.

REQUIREMENTS:
*Experience as public relations executive or similar role of at least two years
*Experience of managing junior team members
*Solid knowledge of social media
*Excellent communication and presentation skills;
*Ability to build strong relationships with key people or organizations
*A desire to learn and develop your career
*Strong understanding of both traditional and digital public relations
*Digitally savvy
*Curious – a desire to learn, improve, apply new knowledge and develop self
*Excellent grasp of clients’ marketplaces, audiences and routes to market
*Excellent written and verbal communication skills
*Creative thinker and problem solver
*Commercially aware and decisive
*Confident networker
*Organised with excellent time management skills
*Supportive, inspiring and motivational team player
*Personal drive and passion for the industry
*Self-aware and able to adapt personal style and approach to clients and team
*Ability to juggle multiple and changing priorities
*Ability to assimilate information quickly and recommend a practical response
*A creative mind partnered with the ability to find the best practical solutions
*BSc/BA in PR, marketing or similar field

We’re growing fast, so if you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme@prohibitionpr.co.uk  along with a brief overview of your favourite campaign of the last 12 months.

No agencies please.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team.

PR Job VacanciesAs you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video seeding.

Job details:
In this Account Executive graduate job, your role will include:
• Establishing an understanding of clients’ business objectives and relevant wider industry issues
• Coordinating PR programmes to support clients’ business objectives
• Developing working relationships with clients, media, and other advisers
• Drafting and editing press releases and articles
• Promoting news stories both over the phone and in person to relevant media
• Liaising with advisers to discuss PR and social strategies
• Dealing with new business activities
• Collating and analysing media coverage
• Organising meetings and conference calls
• Attending press launches
• Researching the media and conducting background research

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Role responsibilities
• Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking
• Be responsible for admin issues on the account and employ good filing systems
• Stay on top of coverage at all times (scanning, filing, sending and analysing)
• Demonstrate your ability to identify coverage opportunities and target successfully
• Support your account manager on day to day account activity
• Report back to your team effectively, esp if any delays or problems occur
• Ensure you have excellent time management skills
• Be a ‘news junkie’ – regularly monitor key publications across all clients
• Seek opportunities to build relationships with key media
• Stay on top of core media features tracking
• Demonstrate/develop excellent writing skills
• Demonstrate ability to work effectively across multiple accounts

Person specification
We’re looking for someone with a definite interest in all things social media and PR. But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

Skills & experience
All applicants must have a degree.
Degree: • At least a degree with a 2:1
• Prior knowledge of public relations and social media is desirable
• The ability to develop a network of contacts with journalists and influencers
• Fantastic presentation skills, both written and verbal
• Great analytical and administrative capabilities
• Good knowledge of Microsoft Office (Word, PowerPoint, and Excel)

Here’s what we’re after:
Preferably we’re looking for someone with at least 6-12 month’s PR experience, with a definite interest in all things social media but if you don’t have any don’t worry. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

We’re a small team but growing. If you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme @prohibitionpr.co.uk along with a brief overview of why you think we should hire you.

No agencies please.

Why we can’t rest on our laurels when it comes to PR?

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

But, with any change comes challenge. Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

And with that comes a need for change. A need to embrace the new and perhaps most importantly the need to integrate. Advertising agencies no longer stand in isolation, and with that neither should PR companies. Whilst the phrase integration has become a little over used, it is essential that we truly get under the skin of what it represents, and how that impacts on our role as communicators.

In short people consume their content in new and different ways. The press release and boozy lunches no longer define what it means to be a PR. In fact, as many of you already appreciate, that never truly represented what communications was all about. Yes it’s important to build and sustain relationships, but this shouldn’t be as a result of a fancy lunch and a lavish Christmas gift. It should be as a result of proven and effective communications that delivers results.

The industry changes at a fast pace, so it’s our responsibility as communicators to maintain a level head when it comes to change. When VR surfaced, who jumped on it and used it effectively? How did they make it work for them? And did you miss the boat? If so, why? This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough. It’s not about being a ‘me too’ brand, it’s about being a true innovator, and if you want to deliver comms with real impact, it’s your job as a communicator to embrace change, identify relevant opportunities for your clients, and more often than not take a step into the unknown.

If you’re forever playing catch up, you will forever work with brands that don’t truly appreciate the impact PR and communications can have on its brand. In short, this means you’re forever going to be seen as old hat and out of touch. So, don’t rest on your laurels, look at how you can innovate and really make an impact for your clients. Bespoke communications is about tailoring your skills to best suit your client’s audience – don’t be me too, be the communicator that helps to shape the change.

The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Whilst some have wrongly deemed it a ‘Micky Mouse degree’, the need or preference for a degree when applying for roles isn’t uncommon, with many industries offering non-graduate roles with a glass ceiling guaranteed – this is particularly notable, quiet ironically, in the public sector.

But is a degree really an absolute must when it comes to being an effective communicator? In my experience this answer tends to be no. I have worked with a number of highly professional and skilled people over the years that offer real insight and life experience when it comes to the industry, similarly I’ve worked with a lot of young, fresh faced graduates that can talk the talk, but fail to walk the walk. Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective?

I didn’t study PR at university. I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing. But these are just two very small traits required to be an effective communicator.

The above didn’t teach me common sense, it didn’t expose me to a fast paced, deadline driven environment, it didn’t show me how to handle clients, manage a team, get under the skin of business management or generate an eye for a news story. Arguably a PR degree would have offered me some of these distinctive skills – but from my experience of graduates leaving university following a PR degree, I’d beg to differ.

In fact I have a couple of examples of truly inspiring communicators that didn’t go to university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline. So, for me, this raises an interesting question. Should we be doing more on the ground to entice young blood into the industry at an earlier age? Pre-university, perhaps even pre-college? And if so, how would this shape the way we approach the industry as a whole? How we connect with our audiences and how we embrace new technology?

There’s a skills shortage. This is apparent across a whole range of different industries, and PR is no exception. The shortage in PR however sits in the middle ground. Good quality execs are not hard to come by, good quality managers however are. So consider this. If the majority of practitioners are heading to university, we don’t receive the bulk of new blood until they’re around 21 to 23 – meaning it will take another three to four years for them to fulfill the roles we so desperately need to in management positions. However, if we were to engage with a younger generation of potential communicators, we could have them at management level by the time they hit their 20s. That’s a time saving of at least three years.

But it’s not just youngsters we should be encouraging into the industry. From journalists, to other creative sectors, there are plenty of people; skilled and talented professionals that can help shape our industry in a more effective way. Degree or no degree. It’s time we invested more in vertical sector outreach to ensure we’re attracting people into the sector at all ages, up-skilling them and providing our businesses with the skilled labour we desperately need.

To conclude, being an effective PR practitioner is less about the certificates you keep under your bed, and more about your real life experiences – your ability to connect and relate with your audience. As a successful PR, you need an eclectic skill set – if that includes a degree then great. If it doesn’t… I personally don’t see the problem. Regardless, one thing is clear. In order to really spearhead industry development we need to focus less on the traditional and more on the upcoming – surely this is something that fresh faced school leavers, combined with a healthy mix of experience from sister sectors can provide in abundance?

Lighting up Leeds Lifestyle Awards

We love a good night out here at Prohibition, and an awards evening is no exception. So when our account team for our client, The Light, was invited to the Leeds Lifestyle Awards, we accepted with open arms (and mouths).

Our lovely client, The Light invited the team to join them at the event – consisting of a rather lengthy awards ceremony, music and three course meal, not to mention copious amounts of wine! So the guys got dressed up and went down to show the tenants some support and, naturally, see what all the fuss was about.

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The Light had a huge five of its tenants on the final shortlist, La Bottega Milanese for Best Coffee Shop, Radisson Blu for Best Hotel, Nuffield for Best Fitness Facility, Fabrication for Best Fashion Retailer and Firelake for Best Bar… Phew!

It was a glamorous affair, with lots of fake tan, white teeth and even a brief celebrity visit from Simon Cowell’s sidekick, Sinitta. Also a bit of a surprise was the fact that the whole event was streamed live on Made in Leeds TV – cue the wine!

With all of the amazing establishments up for nomination, the competition was extremely high, so we were all overwhelmed when La Bottega Milanese was announced as the winner of the Best Coffee Shop in the whole of Leeds, although well-deserved in our humble opinion!

We had a great time at the event and can’t wait for our next night out in the form of the annual CIPR Pride Awards at the Queens Hotel in November (we might just have got over our hangovers by then!)

Prohibition Shortlisted in the Top 50 PR Agencies

What a way to kick start the hot summer month of July! Sorry for the shameless self promotion guys but hey it’s our blog so we can write what we want!

July 1st is a pivotal day for most of us, as it usually marks the start of the summer and the long awaited sunshine. However, today proved to be extra special for us as an agency. We’re delighted to reveal that for the first time ever we’ve been shortlisted in the Top 50 PR Agencies 2015 in the North from Prolific North. The list which is released annually, albeit for a bit of link bait, ranks each PR agency according to its financial information taken from Companies House and also from supplementary information from us PR companies ourselves.

The ranking looks at information from more than 200 PR agencies, which are either based in, or have offices in the North. Click here for the full list. There are some great companies in here that we respect so we are delighted to be included in some esteemed company.

This is great news for our company as we enter our 5th year and with a headcount of just eight, we may not be the biggest but we are hoping to become the best.

So there you have it, we are starting to make waves in the Yorkshire region and this year is looking even better than last, so thanks for your support and hopefully we will see you all soon.

ProlificNorthTop50BadgePRfinal20151

Prohibition establish Australian agency network

Prohibition has expanded its reach to cover the Australian market, as it forms an agency alliance with award-winning Sydney-based experiential, social and PR outfit, Rinsed.

The move will see Prohibition able to offer its domestic clients a route into the Australasian market, as well as strengthening its  ambient media and experiential offering. Meanwhile, Rinsed will also be able to leverage Prohibition’s wealth of expertise in the UK, and social media knowledge.

Prohibition will also provide consultancy services to a range of Rinsed’s existing clients, and is already jointly working on Australia/UK projects for bed manufacturer, Sealy, and print, design and web group, Snap, both of whom have operations in the UK and Republic of Ireland, respectively.

RinsedRinsed will also provide creative and strategic consultancy to Prohibition, allowing it to develop its experiential marketing services in domestic markets.

Rinsed is an award-winning agency agency that specialises in gaming and consumer technology. It works with a wide range of brands including Microsoft, Activision, and Xbox – famously launching the brand’s new console by turning Sydney tower green.