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Prohibition Pirate Takeover

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative. The theme this time? Pirates.

The launch of the bar was set to coincide with the release of the much-anticipated fifth instalment of the Pirates of the Caribbean franchise, Dead Men Tell No Tales. The bar itself was to feature Caribbean cocktails from in-house mixologists Turtle Bay, pirate props and a steel band playing everything from Caribbean calypso to traditional sea shanties.

Our response was simple: create an engaging and humorous video. In order to encourage excitement and buzz around the bar and drive footfall to its launch, we called on ultimate Jack Sparrow lookalike, Simon Newton, to create (a lot of) mischief in and around Leeds city centre on one particularly gloomy Monday evening.

Our strategy was to release three micro videos over the weekend, teasing the people of Leeds about what was to come, and one full length video afterwards, driving people to the bar’s opening on May 26th.

The results were incredible, with the video achieving a reach of almost half a million people, all in Leeds, drove 128,000 video views and encouraged a total of 13,000 likes, comments and shares.

Did you see the video? We’d love to hear your thoughts. Check it out here.

Leeds PR Account Manager Job Vacancy

It’s been another exciting and busy period for us all here at Prohibition. We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video creation and seeding.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Here’s what we’re after:
We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

So basically we want a talented, organised and motivated account manager to work across a range of enviable high street brands in an exciting PR/social media role. A minimum of 2 years’ PR experience is a must. This is an exciting position; we’re a fast-paced, innovative team, and we’re growing.  Get in touch if you think this is you!

We are looking for an experienced public relations manager to work in a growing fun team of 12 in Leeds that has been winning awards for the last five years. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

This account manager will be responsible for managing excellent day-to-day client work, generating high quality traditional and social media coverage, and building relationships with clients and the media. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry.

RESPONSIBILITIES:
*Devise creative public relations strategies that fit the client’s profile
*Develop effective PR plans using appropriate strategies and tactics
*Organise and coordinate PR activities
*Use a variety of channels to maximise the company’s exposure
*Arrange for interviews or public speaking events and construct press releases
*Advise company on handling sensitive public issues to preserve reputation
*Assess opportunities for sponsorships and other partnerships and manage relations
*Analyse results of PR campaigns or efforts and prepare reports
* Plan and implement cohesive PR strategies.
* Working to raise the media profile of clients alongside increasing their brand reputation and displaying them as experts in their field.
*You will be directly responsible for three account executives.
* Play a supporting role in New Business.
* Maintaining the standard of press material and that any crisis are managed effectively.

REQUIREMENTS:
*Experience as public relations executive or similar role of at least two years
*Experience of managing junior team members
*Solid knowledge of social media
*Excellent communication and presentation skills;
*Ability to build strong relationships with key people or organizations
*A desire to learn and develop your career
*Strong understanding of both traditional and digital public relations
*Digitally savvy
*Curious – a desire to learn, improve, apply new knowledge and develop self
*Excellent grasp of clients’ marketplaces, audiences and routes to market
*Excellent written and verbal communication skills
*Creative thinker and problem solver
*Commercially aware and decisive
*Confident networker
*Organised with excellent time management skills
*Supportive, inspiring and motivational team player
*Personal drive and passion for the industry
*Self-aware and able to adapt personal style and approach to clients and team
*Ability to juggle multiple and changing priorities
*Ability to assimilate information quickly and recommend a practical response
*A creative mind partnered with the ability to find the best practical solutions
*BSc/BA in PR, marketing or similar field

We’re growing fast, so if you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme@prohibitionpr.co.uk  along with a brief overview of your favourite campaign of the last 12 months.

No agencies please.

Lighting up Leeds Lifestyle Awards

We love a good night out here at Prohibition, and an awards evening is no exception. So when our account team for our client, The Light, was invited to the Leeds Lifestyle Awards, we accepted with open arms (and mouths).

Our lovely client, The Light invited the team to join them at the event – consisting of a rather lengthy awards ceremony, music and three course meal, not to mention copious amounts of wine! So the guys got dressed up and went down to show the tenants some support and, naturally, see what all the fuss was about.

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The Light had a huge five of its tenants on the final shortlist, La Bottega Milanese for Best Coffee Shop, Radisson Blu for Best Hotel, Nuffield for Best Fitness Facility, Fabrication for Best Fashion Retailer and Firelake for Best Bar… Phew!

It was a glamorous affair, with lots of fake tan, white teeth and even a brief celebrity visit from Simon Cowell’s sidekick, Sinitta. Also a bit of a surprise was the fact that the whole event was streamed live on Made in Leeds TV – cue the wine!

With all of the amazing establishments up for nomination, the competition was extremely high, so we were all overwhelmed when La Bottega Milanese was announced as the winner of the Best Coffee Shop in the whole of Leeds, although well-deserved in our humble opinion!

We had a great time at the event and can’t wait for our next night out in the form of the annual CIPR Pride Awards at the Queens Hotel in November (we might just have got over our hangovers by then!)

Leeds Paid Work Placement – Magazine Editor

We are delighted to announce that we are offering a new paid placement role, for Leeds students, as our voluntary magazine Student Wire is recruiting a new student editor for the next twelve months.

Want to stand out from your peers? Student Wire is the perfect way to do so. With editor of one of the most successful student magazines around under your belt, you’ll be irresistible to future employers. Fantastic for your portfolio you’ll have experience to spare and won’t struggle to impress during interviews for placement etc. student wire

In its fourth year – written for students, by students, Student Wire is a unique online magazine providing lively, relevant and credible news and features about the ups and downs of student life.

• More than 80,000 page views in the last 12 months
• 78,000 unique visitors in the last 12 months (and growing every month)
• More than 700 articles published

We are looking for a motivated, creative PR or journalism student who is currently in their first year and who will be able to make Student Wire their own. You will be required to spend at least one day a week at Prohibition’s offices in Leeds where the work will take place.

To apply for this role please email your CV and covering letter to studentwire@prohibitionpr.co.uk

Good Luck

Leeds: Creative Agencies in abundance

The creative and digital sector is broad in definition but is nonetheless an important and thriving component of the UK economy. This sector covers areas such as media, computer services and marketing, with the common feature between them being technology and a flair for creativity. A 2008 study showed that the GVA (Gross value added) of the creative and digital sector was £59.1 billion, which equated to 5.6% of the GVA for the entire country. This is a measure of the value of goods/ services produced by an industry, area or country. Leeds City

West Yorkshire has developed into one of the leading business regions in the country with Leeds in particular going from strength to strength. Its GVA contribution as a city is £1.5 billion, but it is the creative and digital sector which has really shone in recent years. The industry has seen considerable growth over the last decade with advertising and architecture in particular seeing the most improvement.

Leeds is now the largest new media city outside of London with only Birmingham being on par. Its growing reputation and valuable network means that it is one of the prime locations for new businesses, while its recent growth could also have been attributed to its proximity to the Media City in Salford which sits a mere 40miles away.

According to a 2011 survey conducted by the Creative Leeds group, there are nearly 3,400 creative firms in and around Leeds. Creative and digital businesses in Leeds make up for over 50% of those in West Yorkshire and around 35% within Leeds city centre itself. Despite the large number of businesses, around 70% are considered to be ‘micro firms’, meaning that they employ 10 people or less. In fact, a 2005 study showed there were 2000 self employed people within this sector. These figures reinforce the notion that this industry is prime for entrepreneurs and tends to be start up focused. Taking a wider look at the sector we find that there are over 30,000 people employed in creative firms throughout the city. However, there has been a decline in employment in this area with an overall fall of around 11% since 2008. The areas to be hit most are TV, video, advertising and radio which have seen a slump of 30%.

Prohibition PR is one of the companies that have recognised this growth in the digital and creative sector, both regionally and nationally, and has based its business plan around this trend. Prohibition PR is a company which focuses mainly in online PR and marketing and aims to strengthen its clients presence in an ever evolving digital and social media market. It stands out as one of the leading PR firms in the region and can boast such clients as Audio-Technica, Park Lane Properties and Keepmoat Homes. Managing director Chris Norton, is an award winning PR practitioner and his blog is listed amongst the top 100 marketing blogs in the world.

Some of the other prominent Yorkshire firms in this sector includes Numiko. It is a digital communications agency that creates campaigns and internet applications, whose clients have included the BBC, the NSPCC and Channel 4. They currently employ 24 people and this puts it into the minority of businesses, i.e. the 30% who are not classed as a ‘micro business’.  In 2011 the company had a turnover of £1.5 million and has gone on to win numerous of awards. In May of this year, their multi-platform project, ‘Foxe’s Live: Wild in the City’, won the award of best website at the Rev awards 2013. This project, which collaborates with Windfall Films and Channel 4, also won the award for Best Mashup and Data Visualisation at the BIMA awards in 2012. Some of the other leading businesses in the city include DS.Emotion, which is a marketing and digital specialist and Elmwood which specialises in brand design. Elmwood recently made some redundancies but insists it is still growing ahead of the market. They have also recently appointed a new chief executive in David Godber.

The biggest trade association for this sector is the British Interactive Media Association (BIMA). BIMA try and support and promote the British digital industry as well as sharing knowledge and communicating with other bodies. Other associations include Pact, NESTA and Chinwag.  As for recruitment, Orchard is the largest Digital, Creative and Marketing recruitment consultancy in the north of the country. Leeds Metropolitan University are also helping the industry as their new technology institute is offering 90% discounted courses to help train creative and digital micro businesses.

The sector in Leeds has been given a further boost with plans for a £90 million investment to create a digital centre in Westgate being approved by Leeds City Council. It is thought that the renovation of a grade 2 listed building into a creative and digital workspace, with a high spec infrastructure, will create 40 jobs in the next year and a further 300 jobs in the Leeds city region by the year 2026. It is also predicted that it will create an additional £95 million GVA in that period.

It is clear to see the importance of the creative and digital sector, not only for the national economy, but also for the success of a region or city. It is anticipated that the sector will continue to develop in Leeds with a 6% growth expected in the next 5 years, consolidating the city’s position as one of the UK’s key creative hubs and the largest media city in the north of the country.

Image credit to Tom Blackwell.

How to get free images online

Working for a digital PR agency I regularly write blog posts for clients or for the Prohibition PR blog. I often think of ways to make my blog posts more engaging, and, content aside, having attention-grabbing photos is the easiest way to do just that.

I’m always drawn to blogs that have made good use of imagery. Using my own personal blog as an example, you can see that I’ve used a vast collection of visually-rich imagery from my adventurous cake creations. However unless you take the photos yourself, copyright images can be expensive especially if you are buying an image for every post.

Chocolate cupcake

Chocolate cupcake

Never be tempted to simply use an image you’ve found on Google, or worse still, from a media outlet. You’ll be in breach of the image-owners copyright, and chances are you’ll be tracked down and billed. This happens more often than you’d think, and the cost can easily reach the hundreds of pounds. Media outlets in particular will come down on your hard and will get their money!

Realising this could be a common problem amongst fellow writers, I have a couple of really useful sites that bloggers will appreciate and benefit from;

Firstly, there is Freedigitalphotos.net. This site allows you to download a wide variety of stock images for free (although downloads are usually in one size). However, remember to correctly reference each image or you’ll be in breach of the site’s terms. If you need an image in a larger size, there is the option to purchase it for a reasonable fee.

Secondly, there’s Flickr which is also a useful source of good quality images. When searching, make sure you go to advanced search and choose ‘creative commons licensed content’. These are images that people have made available for public use. However, make sure you check the terms of use for each one, as some do not allow commercial use, some do not allow you to alter them and so on. Also remember to correctly reference each image, by referencing ‘Creative Commons’, and linking to the image owner’s profile on Flickr.

With these sites, you are on your way to creating a neat looking blog post! If that’s all it takes then make sure you do it and save money for the more important things in life, like cake!

Red velvet cupcake

Red velvet cupcake

Prohibition PR Helps Set Up Online Student Magazine – Student Wire

Over the last few months the Prohibition PR team have been working hard to help launch a new online student magazine – Student Wire. The idea was to create a website specifically for students, written by students about being a student!

Our client The Student Store wanted specialist help to create a thriving online community. So we scoped the project out and looked at how we could create something which would help other students out, give advice and provide some great content that was relevant to the audience.

Prior to the launch of the project the team put together a number of focus groups from local universities to bring together thoughts and ideas of what they would like to read.

Emilie Sillett, a second year public relations undergraduate and current intern here at Prohibition HQ was made editor of the magazine due to her rather bubbly personality and passion for creative writing. She was then also asked to help recruit a team of budding journalists and creative writers to help her create a magazine with a difference.

To help increase awareness and garner interest, the magazine was seeded online throughStudent Wire social media and student forums, getting as many people as possible to check it out and create a buzz around the launch of the site. After just four weeks Student Wire is already a huge success and a hit with under graduates from universities all over the UK.

So far it has writers from Leeds Metropolitan University, Liverpool John Moore’s, University of Salford and London Metropolitan providing advice, news and ideas on anything from how to choose your student accommodation through to how to cure a hangover.

Emilie is always looking for interesting features and creative writers so drop her an email if you think you are cut out for the job contact@studentwire.co.uk.

For an idea of some of the topics the team write about at Student Wire, check out some of the favourite posts so far:

1. The Student Halls Lottery by Sarah Raynard

2. Clubbing.. Why bother? by editor, Emilie Sillett

3. Celebrities And Their Surprising, Unrelated Degrees by Amanda Champion

4. And have a look at my own article, Technology That Will Make Life Easier.

And finally, the sponsors of Student Wire – the Student Store – has recently launched a photo competition of ‘the work space from hell’.  Be it your messy student house, your dirty desk or your rotten bedroom we want to see. The winner will be determined by public vote via the Student Wire Facebook page – so be creative as possible and you could be in with a chance £100 shopping voucher and the Adobe Creative Cloud software up for grabs! Apply here.

This was a guest article from Laura Crossley.

Prohibition Take Some Time Out To Think

One of the great things about PR is that you get to see how a variety of different companies work. On Friday we had the opportunity to join in a seminar held by one of our clients, Think. Think is a global innovation management company which helps businesses develop ideas or to use new techniques to think differently about how they do things. We were fortunate enough to be invited to a scaled down version of one of its seminars to “help us realise the potential” of the work that we do.

One of the great things about Think’s seminars is that they are fun. We were only there for a couple of hours, as opposed to the all day sessions that they normally run, but it was a great experience and we learned a number of great new methods to develop our ideas, even just to write them out so we could actually see them in black and white. Even though the overall goal of the seminar was something serious, they were able to conduct it in such a way that it didn’t feel like work.

I’ve always thought that if you can start a formal session by throwing a rubber chicken around the room and telling embarrassing stories about yourself it’s probably going to be a good one. This, of course, had a purpose. Doing something like that loosens you up and puts you in a good mood for working and makes you more susceptible to new thoughts, whilst the cookies and sweets that were provided were also a much needed bonus.

Overall it was an enjoyable experience. It was great to sit down and talk about your ideas out aloud as opposed to staring at a computer screen tearing your hair out. Think provide these sessions to help companies develop ideas, see their potential and move on to the next level. Hopefully we’ll get to be part of their other seminars in the near future.

 

Our MD is speaking at the Social Media Panel event in Leeds tomorrow

Are you busy tomorrow? If not, you might want to make your way over to the Adelphi on Hunslet Road as our MD Chris Norton is speaking at a free seminar on the benefits of using social media for business. It’s the second of four seminars to be held by the organisers of this year’s Leeds Digital Festival. We attended the launch of the Festival’s new identity last week that we wrote about on Prohibition PR’s blog.

The Yorkshire Evening Post covered the event the other day. It is kind of a Q&A session with some of the leading lights on social media in the region and we will be debating some of the hot topics on this area including social media strategy, objective setting, measurement, as well some of the tools used by agencies.  The others on the panel include Paul Rayment of Dubit, Nathan Lane of Bell Pottinger, Ally Manock of Brass, James Newman of Finn PR, Jen Holmes of The Friendly Copywriting Company, Monica Tailor of kilo75, Kristal Ireland of Propaganda, Liz Cable of Reach Further and Adrian Johnson of Umpf .

If you want to come along you can register for one of 100 free places, visit https://www.leedsdigitalfestival.com/lunch. The hashtag for the event is #socialmediaLDF.

We will look forward to seeing you there.

Leeds Digital Festival – the launch of a new brand identity

Last Friday, I went down to Millennium Square in Leeds and checked out the launch of Leeds Digital Festival, which is a month-long celebration of the region’s digital sector. The launch was to showcase the new brand identify to the world. I have enclosed the logo in case you were interested. The aim of the annual festival, which now in its fourth year, is to promote the work and talent the city has to offer, from urban artists, digital practitioners, students, freelancers and other collaborators.18

The branding was unveiled on the giant digital screen in Millennium Square – the winning design was created by Gaz Battersby, Digital Creative Director at Epiphany Solutions, Andrew Machin Head of Design for Branded3 and recent design student graduate Hannah Backhouse.

The Leeds Digital Festival takes place in November and covers everything from the making and playing of computer games to cinematography, animation, web design and development, graphic design, art, photography, radio, television, viral marketing, social networking and music.

*For more information about the Festival this year, see https://www.leedsdigitalfestival.com or follow the festival on Twitter https://twitter.com/ldsdigital or Facebook https://www.facebook.com/leeds.digital.festival