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Leeds PR Account Manager Job Vacancy

It’s been another exciting and busy period for us all here at Prohibition. We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video creation and seeding.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Here’s what we’re after:
We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

So basically we want a talented, organised and motivated account manager to work across a range of enviable high street brands in an exciting PR/social media role. A minimum of 2 years’ PR experience is a must. This is an exciting position; we’re a fast-paced, innovative team, and we’re growing.  Get in touch if you think this is you!

We are looking for an experienced public relations manager to work in a growing fun team of 12 in Leeds that has been winning awards for the last five years. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

This account manager will be responsible for managing excellent day-to-day client work, generating high quality traditional and social media coverage, and building relationships with clients and the media. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry.

RESPONSIBILITIES:
*Devise creative public relations strategies that fit the client’s profile
*Develop effective PR plans using appropriate strategies and tactics
*Organise and coordinate PR activities
*Use a variety of channels to maximise the company’s exposure
*Arrange for interviews or public speaking events and construct press releases
*Advise company on handling sensitive public issues to preserve reputation
*Assess opportunities for sponsorships and other partnerships and manage relations
*Analyse results of PR campaigns or efforts and prepare reports
* Plan and implement cohesive PR strategies.
* Working to raise the media profile of clients alongside increasing their brand reputation and displaying them as experts in their field.
*You will be directly responsible for three account executives.
* Play a supporting role in New Business.
* Maintaining the standard of press material and that any crisis are managed effectively.

REQUIREMENTS:
*Experience as public relations executive or similar role of at least two years
*Experience of managing junior team members
*Solid knowledge of social media
*Excellent communication and presentation skills;
*Ability to build strong relationships with key people or organizations
*A desire to learn and develop your career
*Strong understanding of both traditional and digital public relations
*Digitally savvy
*Curious – a desire to learn, improve, apply new knowledge and develop self
*Excellent grasp of clients’ marketplaces, audiences and routes to market
*Excellent written and verbal communication skills
*Creative thinker and problem solver
*Commercially aware and decisive
*Confident networker
*Organised with excellent time management skills
*Supportive, inspiring and motivational team player
*Personal drive and passion for the industry
*Self-aware and able to adapt personal style and approach to clients and team
*Ability to juggle multiple and changing priorities
*Ability to assimilate information quickly and recommend a practical response
*A creative mind partnered with the ability to find the best practical solutions
*BSc/BA in PR, marketing or similar field

We’re growing fast, so if you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme@prohibitionpr.co.uk  along with a brief overview of your favourite campaign of the last 12 months.

No agencies please.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team.

PR Job VacanciesAs you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video seeding.

Job details:
In this Account Executive graduate job, your role will include:
• Establishing an understanding of clients’ business objectives and relevant wider industry issues
• Coordinating PR programmes to support clients’ business objectives
• Developing working relationships with clients, media, and other advisers
• Drafting and editing press releases and articles
• Promoting news stories both over the phone and in person to relevant media
• Liaising with advisers to discuss PR and social strategies
• Dealing with new business activities
• Collating and analysing media coverage
• Organising meetings and conference calls
• Attending press launches
• Researching the media and conducting background research

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Role responsibilities
• Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking
• Be responsible for admin issues on the account and employ good filing systems
• Stay on top of coverage at all times (scanning, filing, sending and analysing)
• Demonstrate your ability to identify coverage opportunities and target successfully
• Support your account manager on day to day account activity
• Report back to your team effectively, esp if any delays or problems occur
• Ensure you have excellent time management skills
• Be a ‘news junkie’ – regularly monitor key publications across all clients
• Seek opportunities to build relationships with key media
• Stay on top of core media features tracking
• Demonstrate/develop excellent writing skills
• Demonstrate ability to work effectively across multiple accounts

Person specification
We’re looking for someone with a definite interest in all things social media and PR. But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

Skills & experience
All applicants must have a degree.
Degree: • At least a degree with a 2:1
• Prior knowledge of public relations and social media is desirable
• The ability to develop a network of contacts with journalists and influencers
• Fantastic presentation skills, both written and verbal
• Great analytical and administrative capabilities
• Good knowledge of Microsoft Office (Word, PowerPoint, and Excel)

Here’s what we’re after:
Preferably we’re looking for someone with at least 6-12 month’s PR experience, with a definite interest in all things social media but if you don’t have any don’t worry. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

We’re a small team but growing. If you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme @prohibitionpr.co.uk along with a brief overview of why you think we should hire you.

No agencies please.

Leeds Paid Work Placement – Magazine Editor

We are delighted to announce that we are offering a new paid placement role, for Leeds students, as our voluntary magazine Student Wire is recruiting a new student editor for the next twelve months.

Want to stand out from your peers? Student Wire is the perfect way to do so. With editor of one of the most successful student magazines around under your belt, you’ll be irresistible to future employers. Fantastic for your portfolio you’ll have experience to spare and won’t struggle to impress during interviews for placement etc. student wire

In its fourth year – written for students, by students, Student Wire is a unique online magazine providing lively, relevant and credible news and features about the ups and downs of student life.

• More than 80,000 page views in the last 12 months
• 78,000 unique visitors in the last 12 months (and growing every month)
• More than 700 articles published

We are looking for a motivated, creative PR or journalism student who is currently in their first year and who will be able to make Student Wire their own. You will be required to spend at least one day a week at Prohibition’s offices in Leeds where the work will take place.

To apply for this role please email your CV and covering letter to studentwire@prohibitionpr.co.uk

Good Luck

Top interview tips for bagging that PR job you’ve always dreamed of!

The team here at Prohibition HQ has grown quite significantly over the past 12 months – and that has meant holding lots of interviews with some fab PR candidates looking to secure a PR executive role. We also work closely with the PR degree at Leeds Beckett University – our MD, Chris, regularly lectures on the course and we have lots of students joining us in the office for short term work experience placements – so with this in mind, we thought it might be worth offering some tips and advice for those of you looking for a job after graduation.

When it comes to interview prep, those old-school interview favourites such as identifying your ‘biggest strengths and weakness’ are still 99% likely to make an appearance. Love them or hate them – they do offer your interviewer a real insight into how you perceive yourself. When it comes to identifying your strengths, it’s often best to pick three attributes and, where possible, give strong examples of how you have used these in ‘real life’ work situations. The weaknesses are harder! Avoid the typical ‘I’m a perfectionist’ or I ‘tend to work too hard’ and instead, try and highlight specific areas that you have already worked hard to try and rectify – whether it’s a gap in knowledge or practical experience of skills such as pitching or networking.

The general consensus at Prohibition is for candidates to remember to cover off the three Ps – ‘Punctuality’, ‘Preparation’ and ‘Politeness.’ Manners really are so important and being on time, being well presented and well prepared, as well as not talking over people and maintaining strong eye contact, are all really important when it comes to make a good first impression. It’s also worth thinking through your day before planning pre-interview activities – it’s never good to turn up to an interview dripping with sweat after an hour-long gym sesh!

Having some pre-planned answers for those common interview questions is always a good idea. Here’s a list of 10 questions that often crop up and that you should consider before arriving at an interview:

  • Tell us about yourself and your PR experience.
  • What experience do you have in securing media coverage?
  • What would you see as the biggest challenge in a PR executive role?
  • What PR campaign have you admired recently and why?
  • What would you do in ‘X’ scenario
  • Why do you want to work with us?
  • What do you know about our company?
  • What recent social media trend has caught your attention and why?
  • Where do you see yourself in five years’ time?
  • Do you have any questions for us?

It’s also worth being prepared for those tricky curve ball questions such as:

  • Tell me about the worst boss you’ve had?
  • What’s the most embarrassing situation you have found yourself in and how did you get out of it?
  • If you were a kitchen utensil – what would you be?

Don’t worry if you don’t have much experience in terms of journo contacts and PR campaign execution – an enthusiastic, willing to learn attitude goes a long way when starting out in PR.

In order to give you the best possible advice, we thought we would asked our friend Helen Salt, Founding Director at leading PR & Public Affairs recruitment firm, Black Cherry Recruitment Ltd, for her top tips to interview success.

Helen comments: “Preparation is always key! We always tell our candidates that their interview prep should include researching the company – have an opinion on their recent campaigns and why you would make a good addition to their company. Name dropping journos you have a good relationship with and having a list of media that you enjoy reading/listing to, is also a good bet. We also always recommend taking a portfolio with you – being able to showcase your experience and offer examples of your work is invaluable. Try and include a variety of work including examples of your writing and coverage you’ve achieved where possible.”

So there’s a few of our top tips for those of you heading out into the world of employment this summer… you’ll probably also really thank us for these last few ‘nuggets’ of wisdom:

  1. Whatever you do, don’t go in for the double cheek ‘PR Kiss’ at interview stage
  2. One of the biggest bug bears from an interviewer’s perspective is bad grammar in your CV – triple check it before you send it to any perspective employer!
  3. If you’re going to ‘inflate’ your experience, make sure it’s believable…
  4. Good hygiene is vital, but don’t overdo the aftershave… you want to leave a lasting impression, not a lasting smell.
  5. Finally, practice really does make perfect… rope in a friend to talk through some of your answers and ask them to throw in some curve balls to keep you on your toes.

 

Calling all marketing graduates

If you’re a graduate looking to get your first break in the industry and you have a passion for all things marketing, then there might be an opportunity for you with one of our nationally renowned clients.KeepmoatLogoSquareSmall

The Company

Keepmoat is a national market leader in sustainable community regeneration, housing, and planned and responsive repairs to the UK housing industry.

The Job

A new opportunity has arisen with our client, Keepmoat, in their head office marketing team. Do you have a passion for marketing and an interest in all things digital? They are looking for an analytical-minded graduate to join a fast-growing team in Doncaster to support the management of company statistics, as well as being involved with other exciting responsibilities. Apply now for a chance to become Keepmoat’s new Marketing Assistant.

Get in touch

If you’re interested, please email marketing@keepmoat.com with a covering letter and a copy of your CV.

Leeds: Creative Agencies in abundance

The creative and digital sector is broad in definition but is nonetheless an important and thriving component of the UK economy. This sector covers areas such as media, computer services and marketing, with the common feature between them being technology and a flair for creativity. A 2008 study showed that the GVA (Gross value added) of the creative and digital sector was £59.1 billion, which equated to 5.6% of the GVA for the entire country. This is a measure of the value of goods/ services produced by an industry, area or country. Leeds City

West Yorkshire has developed into one of the leading business regions in the country with Leeds in particular going from strength to strength. Its GVA contribution as a city is £1.5 billion, but it is the creative and digital sector which has really shone in recent years. The industry has seen considerable growth over the last decade with advertising and architecture in particular seeing the most improvement.

Leeds is now the largest new media city outside of London with only Birmingham being on par. Its growing reputation and valuable network means that it is one of the prime locations for new businesses, while its recent growth could also have been attributed to its proximity to the Media City in Salford which sits a mere 40miles away.

According to a 2011 survey conducted by the Creative Leeds group, there are nearly 3,400 creative firms in and around Leeds. Creative and digital businesses in Leeds make up for over 50% of those in West Yorkshire and around 35% within Leeds city centre itself. Despite the large number of businesses, around 70% are considered to be ‘micro firms’, meaning that they employ 10 people or less. In fact, a 2005 study showed there were 2000 self employed people within this sector. These figures reinforce the notion that this industry is prime for entrepreneurs and tends to be start up focused. Taking a wider look at the sector we find that there are over 30,000 people employed in creative firms throughout the city. However, there has been a decline in employment in this area with an overall fall of around 11% since 2008. The areas to be hit most are TV, video, advertising and radio which have seen a slump of 30%.

Prohibition PR is one of the companies that have recognised this growth in the digital and creative sector, both regionally and nationally, and has based its business plan around this trend. Prohibition PR is a company which focuses mainly in online PR and marketing and aims to strengthen its clients presence in an ever evolving digital and social media market. It stands out as one of the leading PR firms in the region and can boast such clients as Audio-Technica, Park Lane Properties and Keepmoat Homes. Managing director Chris Norton, is an award winning PR practitioner and his blog is listed amongst the top 100 marketing blogs in the world.

Some of the other prominent Yorkshire firms in this sector includes Numiko. It is a digital communications agency that creates campaigns and internet applications, whose clients have included the BBC, the NSPCC and Channel 4. They currently employ 24 people and this puts it into the minority of businesses, i.e. the 30% who are not classed as a ‘micro business’.  In 2011 the company had a turnover of £1.5 million and has gone on to win numerous of awards. In May of this year, their multi-platform project, ‘Foxe’s Live: Wild in the City’, won the award of best website at the Rev awards 2013. This project, which collaborates with Windfall Films and Channel 4, also won the award for Best Mashup and Data Visualisation at the BIMA awards in 2012. Some of the other leading businesses in the city include DS.Emotion, which is a marketing and digital specialist and Elmwood which specialises in brand design. Elmwood recently made some redundancies but insists it is still growing ahead of the market. They have also recently appointed a new chief executive in David Godber.

The biggest trade association for this sector is the British Interactive Media Association (BIMA). BIMA try and support and promote the British digital industry as well as sharing knowledge and communicating with other bodies. Other associations include Pact, NESTA and Chinwag.  As for recruitment, Orchard is the largest Digital, Creative and Marketing recruitment consultancy in the north of the country. Leeds Metropolitan University are also helping the industry as their new technology institute is offering 90% discounted courses to help train creative and digital micro businesses.

The sector in Leeds has been given a further boost with plans for a £90 million investment to create a digital centre in Westgate being approved by Leeds City Council. It is thought that the renovation of a grade 2 listed building into a creative and digital workspace, with a high spec infrastructure, will create 40 jobs in the next year and a further 300 jobs in the Leeds city region by the year 2026. It is also predicted that it will create an additional £95 million GVA in that period.

It is clear to see the importance of the creative and digital sector, not only for the national economy, but also for the success of a region or city. It is anticipated that the sector will continue to develop in Leeds with a 6% growth expected in the next 5 years, consolidating the city’s position as one of the UK’s key creative hubs and the largest media city in the north of the country.

Image credit to Tom Blackwell.