Prohibition PR

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Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards.

This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win.

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017!

The CIPR said:

 “Prohibition was a clear winner in this category. Whilst demonstrating clear business growth and new business wins, the agency really stands out thanks to its commitment to nurturing talent and keeping it in the region. Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”

Not only did we win the highest award of the evening, the team also received the Silver Award for ‘Best Use of Digital’ with ‘The World’s Largest Sleep Census’ for our client Sealy UK, as well as ‘Best Use of Social Media’ for our campaign called ‘Making Christmas Real Again’.

Thanks to our wonderful team for their hard work over the past year. We can’t wait to see what 2018 brings!

Prohibition wins Prolific North’s Best Integrated Communications Campaign

It’s almost time to get dressed up, bring out the bow ties and pop the Champagne as the shortlist for this year’s CIPR Yorkshire and Lincolnshire PRide Awards has been released.

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

This year sees our ‘Dial a Direwolf’ campaign shortlisted for Best Low Budget Campaign thanks to the help of our furry friends who roamed around Leeds, creating a buzz about the new pop up Game of Thrones bar in The Light Shopping Centre. We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld.

Finally, we have also been shortlisted for the prestigious award of Outstanding Public Relations Consultancy, something we could have only dreamed when we were a small team of three back in Chris’ garage.

Much to our excitement, we have already seen one win this year at the Prolific North Awards from our work with florist, Interflora, for Best Integrated Communications Campaign. As a specialist PR and social media agency, integrated PR campaigns are our thing – so it was great for our expertise to be recognised at this year’s awards.

The campaign was birthed from our research, which found the worst and best dates to have a birthday, and was implemented during Christmas time. As any PR practitioner will know, it is difficult to ‘cut through the noise’ during the festive season, so it was hugely important for us to focus on anything but Christmas gifting.

As a team, we came to the decision to run a second phase of the campaign the following summer, focussing on the best date to have a birthday, which was in July.

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’.

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Following the success of previous years (and already this year), there are high hopes in the Prohibition office that a winning streak is on the cards. In 2016 we managed to scoop up Best Consumer Relations Campaign for the ‘Worst Birthday’s’ campaign with Interflora and in 2015 we won Outstanding Small Consultancy, so our fingers are crossed that the 2017 PRide Awards brings us something to smile about.

We find out if we have been successful on the PRide Award night on the 30th November so you can count on us keeping you updated then. In the meantime, fingers crossed!

 

 

Prohibition Pirate Takeover

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative. The theme this time? Pirates.

The launch of the bar was set to coincide with the release of the much-anticipated fifth instalment of the Pirates of the Caribbean franchise, Dead Men Tell No Tales. The bar itself was to feature Caribbean cocktails from in-house mixologists Turtle Bay, pirate props and a steel band playing everything from Caribbean calypso to traditional sea shanties.

Our response was simple: create an engaging and humorous video. In order to encourage excitement and buzz around the bar and drive footfall to its launch, we called on ultimate Jack Sparrow lookalike, Simon Newton, to create (a lot of) mischief in and around Leeds city centre on one particularly gloomy Monday evening.

Our strategy was to release three micro videos over the weekend, teasing the people of Leeds about what was to come, and one full length video afterwards, driving people to the bar’s opening on May 26th.

The results were incredible, with the video achieving a reach of almost half a million people, all in Leeds, drove 128,000 video views and encouraged a total of 13,000 likes, comments and shares.

Did you see the video? We’d love to hear your thoughts. Check it out here.

Leeds PR Account Manager Job Vacancy

It’s been another exciting and busy period for us all here at Prohibition. We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video creation and seeding.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Here’s what we’re after:
We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

So basically we want a talented, organised and motivated account manager to work across a range of enviable high street brands in an exciting PR/social media role. A minimum of 2 years’ PR experience is a must. This is an exciting position; we’re a fast-paced, innovative team, and we’re growing.  Get in touch if you think this is you!

We are looking for an experienced public relations manager to work in a growing fun team of 12 in Leeds that has been winning awards for the last five years. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

This account manager will be responsible for managing excellent day-to-day client work, generating high quality traditional and social media coverage, and building relationships with clients and the media. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry.

RESPONSIBILITIES:
*Devise creative public relations strategies that fit the client’s profile
*Develop effective PR plans using appropriate strategies and tactics
*Organise and coordinate PR activities
*Use a variety of channels to maximise the company’s exposure
*Arrange for interviews or public speaking events and construct press releases
*Advise company on handling sensitive public issues to preserve reputation
*Assess opportunities for sponsorships and other partnerships and manage relations
*Analyse results of PR campaigns or efforts and prepare reports
* Plan and implement cohesive PR strategies.
* Working to raise the media profile of clients alongside increasing their brand reputation and displaying them as experts in their field.
*You will be directly responsible for three account executives.
* Play a supporting role in New Business.
* Maintaining the standard of press material and that any crisis are managed effectively.

REQUIREMENTS:
*Experience as public relations executive or similar role of at least two years
*Experience of managing junior team members
*Solid knowledge of social media
*Excellent communication and presentation skills;
*Ability to build strong relationships with key people or organizations
*A desire to learn and develop your career
*Strong understanding of both traditional and digital public relations
*Digitally savvy
*Curious – a desire to learn, improve, apply new knowledge and develop self
*Excellent grasp of clients’ marketplaces, audiences and routes to market
*Excellent written and verbal communication skills
*Creative thinker and problem solver
*Commercially aware and decisive
*Confident networker
*Organised with excellent time management skills
*Supportive, inspiring and motivational team player
*Personal drive and passion for the industry
*Self-aware and able to adapt personal style and approach to clients and team
*Ability to juggle multiple and changing priorities
*Ability to assimilate information quickly and recommend a practical response
*A creative mind partnered with the ability to find the best practical solutions
*BSc/BA in PR, marketing or similar field

We’re growing fast, so if you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme@prohibitionpr.co.uk  along with a brief overview of your favourite campaign of the last 12 months.

No agencies please.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team.

PR Job VacanciesAs you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video seeding.

Job details:
In this Account Executive graduate job, your role will include:
• Establishing an understanding of clients’ business objectives and relevant wider industry issues
• Coordinating PR programmes to support clients’ business objectives
• Developing working relationships with clients, media, and other advisers
• Drafting and editing press releases and articles
• Promoting news stories both over the phone and in person to relevant media
• Liaising with advisers to discuss PR and social strategies
• Dealing with new business activities
• Collating and analysing media coverage
• Organising meetings and conference calls
• Attending press launches
• Researching the media and conducting background research

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Role responsibilities
• Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking
• Be responsible for admin issues on the account and employ good filing systems
• Stay on top of coverage at all times (scanning, filing, sending and analysing)
• Demonstrate your ability to identify coverage opportunities and target successfully
• Support your account manager on day to day account activity
• Report back to your team effectively, esp if any delays or problems occur
• Ensure you have excellent time management skills
• Be a ‘news junkie’ – regularly monitor key publications across all clients
• Seek opportunities to build relationships with key media
• Stay on top of core media features tracking
• Demonstrate/develop excellent writing skills
• Demonstrate ability to work effectively across multiple accounts

Person specification
We’re looking for someone with a definite interest in all things social media and PR. But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

Skills & experience
All applicants must have a degree.
Degree: • At least a degree with a 2:1
• Prior knowledge of public relations and social media is desirable
• The ability to develop a network of contacts with journalists and influencers
• Fantastic presentation skills, both written and verbal
• Great analytical and administrative capabilities
• Good knowledge of Microsoft Office (Word, PowerPoint, and Excel)

Here’s what we’re after:
Preferably we’re looking for someone with at least 6-12 month’s PR experience, with a definite interest in all things social media but if you don’t have any don’t worry. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

We’re a small team but growing. If you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme @prohibitionpr.co.uk along with a brief overview of why you think we should hire you.

No agencies please.

Why we can’t rest on our laurels when it comes to PR?

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

But, with any change comes challenge. Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

And with that comes a need for change. A need to embrace the new and perhaps most importantly the need to integrate. Advertising agencies no longer stand in isolation, and with that neither should PR companies. Whilst the phrase integration has become a little over used, it is essential that we truly get under the skin of what it represents, and how that impacts on our role as communicators.

In short people consume their content in new and different ways. The press release and boozy lunches no longer define what it means to be a PR. In fact, as many of you already appreciate, that never truly represented what communications was all about. Yes it’s important to build and sustain relationships, but this shouldn’t be as a result of a fancy lunch and a lavish Christmas gift. It should be as a result of proven and effective communications that delivers results.

The industry changes at a fast pace, so it’s our responsibility as communicators to maintain a level head when it comes to change. When VR surfaced, who jumped on it and used it effectively? How did they make it work for them? And did you miss the boat? If so, why? This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough. It’s not about being a ‘me too’ brand, it’s about being a true innovator, and if you want to deliver comms with real impact, it’s your job as a communicator to embrace change, identify relevant opportunities for your clients, and more often than not take a step into the unknown.

If you’re forever playing catch up, you will forever work with brands that don’t truly appreciate the impact PR and communications can have on its brand. In short, this means you’re forever going to be seen as old hat and out of touch. So, don’t rest on your laurels, look at how you can innovate and really make an impact for your clients. Bespoke communications is about tailoring your skills to best suit your client’s audience – don’t be me too, be the communicator that helps to shape the change.

Baselworld is coming… and Prohibition will be there

It’s full steam ahead in the office this week as we prepare to attend the world’s largest watch and jewellery fair, Baselworld, later this month.

We’re heading to Basel, Switzerland from 22nd – 25th March and will be bringing the show to life online, for our clients Watches of Switzerland and Goldsmiths.

Baselworld has earned its reputation as a globally trendsetting show for the year ahead, and is renowned for its showcase of innovations, creations and brand new collections from the world’s leading luxury watch and jewellery brands.

We’ll be meeting with some of the most prestigious players including Rolex, Patek Philippe, TAG Heuer and Audemars Piguet to gather exclusive information on the latest launches, as well as spotting celebrities (Ryan Reynolds is a Piaget brand ambassador and firmly on the top of the girl’s ‘shot list’) and reporting on the biggest show news throughout the day.

We are super excited that Watches of Switzerland is also partnering with British GQ throughout the show and we’ll be bringing you LIVE Facebook show reviews on Thursday (23rd) and Friday (24th) evening, with a panel of experts giving you their thoughts and views on the day’s biggest stories.

Keep on top of our Baselworld news by following Watches of Switzerland and Goldsmiths on Instagram, Facebook and Twitter. We’ll see you there!

New kid on the block – Prohibition reveals all about its newest recruit…

Name: Ella Sykes

Position: Account Director

Professional insight:

  1. Ella, you’ve worked in the industry for seven years. Tell us a little about your journey…

I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the deep end, which allowed me to work my way up quickly. It gave me invaluable insight into how a business functions, whilst teaching the importance of organisation from the off. I also worked on a TV project as a home economist at this time, which also gave me a wider perspective of the industry. After two years at Absolutely Food, I made the switch to ilk, then known as Manifest. The business was at a really pinnacle stage in its growth, so it felt great to be a part of something new and exciting. I worked my way up through the company over four and a half years… and then I was introduced to the guys at Prohibition and fell in love with their approach and passion.

  1. What do you love about the industry?

It’s ever changing nature keeps you on your toes, there is always room to learn more and be at the brink of something really innovative and fresh. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

 

  1. Where do you see the industry in 10 years time?

I think things will become far more targeted. The way we reach the consumer these days is so different to five years ago. Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. I also think we’ll become more governed by the consumer, which in turn means a focus on integrity and emotion focused comms will become even more popular. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry.

 

Personal insight:

  1. What are your passions and how do you spend your free time?

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time. I’m also obsessed with traveling and spreading my wings.

 

  1. If you could take three items to a desert island, what would they be?

I’d take the September edition of Vogue, because the images inspire me so much that I’d never feel lost. I’d also take a big batch of material, so I can fashion up outfits and create a comfy sleeping environment, and finally I’d take a survival guide, because without one there would be a major case of trial and error, and I don’t really fancy that.

 

  1. Finally, if you were invisible for a day, what would you do?

I’d bob into Number 10 and discover all the state secrets, then fly to Russia, and then America to do the same. I’d work it so the time zones worked in my favour. After that I’d set up an incognito blog and reveal things I thought would benefit the people. Either that or I’d sneak into Vogue House and steal all the shoes… either or would set me up for life.

Lighting up Leeds Lifestyle Awards

We love a good night out here at Prohibition, and an awards evening is no exception. So when our account team for our client, The Light, was invited to the Leeds Lifestyle Awards, we accepted with open arms (and mouths).

Our lovely client, The Light invited the team to join them at the event – consisting of a rather lengthy awards ceremony, music and three course meal, not to mention copious amounts of wine! So the guys got dressed up and went down to show the tenants some support and, naturally, see what all the fuss was about.

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The Light had a huge five of its tenants on the final shortlist, La Bottega Milanese for Best Coffee Shop, Radisson Blu for Best Hotel, Nuffield for Best Fitness Facility, Fabrication for Best Fashion Retailer and Firelake for Best Bar… Phew!

It was a glamorous affair, with lots of fake tan, white teeth and even a brief celebrity visit from Simon Cowell’s sidekick, Sinitta. Also a bit of a surprise was the fact that the whole event was streamed live on Made in Leeds TV – cue the wine!

With all of the amazing establishments up for nomination, the competition was extremely high, so we were all overwhelmed when La Bottega Milanese was announced as the winner of the Best Coffee Shop in the whole of Leeds, although well-deserved in our humble opinion!

We had a great time at the event and can’t wait for our next night out in the form of the annual CIPR Pride Awards at the Queens Hotel in November (we might just have got over our hangovers by then!)

Prohibition Agrees Strategic Partnership With World Class Social Media Platform

Leeds-based social media specialist agency, Prohibition, has agreed a strategic partnership with social media management platform SocialSignIn, which will see the two businesses work together on strategic thought leadership events, feature developments and new business activities.

SocialSignIn, based in Birmingham, has been operating since 2012 and enables its users to track every item of content, web clicks and social traffic, ensuring that the end user and the client gets a much more accurate ROI calculation of their activity.

The partnership – which was agreed following attendance at a Prohibition event forms part of the agency’s huge investment in its strategic service offering. The two companies have agreed to work together to provide a series of thought leadership workshops to senior marketers, which will be delivered across the country and collaborate on high value new business opportunities.

Prohibition is currently Prolific North’s and the Certified Institute of Public Relations’ Agency of the Year 2016. In the last twelve months its board has invested in several best-in-class digital tools and provided extensive management training to help ensure the Leeds agency stays ahead of the curve and continues to deliver its award-winning work.

Chris Norton, managing director at Prohibition, said: “We felt this partnership would be mutually beneficial and enhance our service offering to our clients, we currently use a variety of social listening platforms but we wanted something extra to help calculate a clear return on investment on all of our campaigns and this platform is the best in class at doing just that. Our team are all fully trained in this platform and there are clear synergies between our two businesses. For instance we both believe in constant innovation, and we both invest heavily in new tools, because they help our teams to do their jobs more effectively. Tools aren’t the panacea but they provide insight and that is the future of social media and digital marketing. We felt the team understood what we are trying to do – we want to enable clients to act on genuine data and insight.”

SocialSignIn which boasts a client portfolio including National Express, Iceland, the Scottish Government and Thames Water, focuses on delivering clear business impact through social media. Stuart Banbery, Marketing Manager at SocialSignIn, said: “Social media ROI has moved on from fluffy metrics of the past like reach and follower growth. Attention is now shifting to how social media makes a tangible contribution to sales, customer service and PR. We have developed a platform that enables our clients to implement, measure and continuously improve their social strategy. We see a natural synergy between ourselves and Prohibition and look forward to working on many exciting initiatives in the future.”