Digital PR

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Leeds PR Account Manager Job Vacancy

It’s been another exciting and busy period for us all here at Prohibition. We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video creation and seeding.

CIPR Yorkshire & Lincolnshire Pride Awards 2015. Aspire - Leeds 26.11.15 ©Steve Pope - FOTOWALES

CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Here’s what we’re after:
We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

So basically we want a talented, organised and motivated account manager to work across a range of enviable high street brands in an exciting PR/social media role. A minimum of 2 years’ PR experience is a must. This is an exciting position; we’re a fast-paced, innovative team, and we’re growing.  Get in touch if you think this is you!

We are looking for an experienced public relations manager to work in a growing fun team of 12 in Leeds that has been winning awards for the last five years. This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients.

This account manager will be responsible for managing excellent day-to-day client work, generating high quality traditional and social media coverage, and building relationships with clients and the media. An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. We are looking for someone who enjoys working in a fast paced environment and thrives on getting results.

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry.

RESPONSIBILITIES:
*Devise creative public relations strategies that fit the client’s profile
*Develop effective PR plans using appropriate strategies and tactics
*Organise and coordinate PR activities
*Use a variety of channels to maximise the company’s exposure
*Arrange for interviews or public speaking events and construct press releases
*Advise company on handling sensitive public issues to preserve reputation
*Assess opportunities for sponsorships and other partnerships and manage relations
*Analyse results of PR campaigns or efforts and prepare reports
* Plan and implement cohesive PR strategies.
* Working to raise the media profile of clients alongside increasing their brand reputation and displaying them as experts in their field.
*You will be directly responsible for three account executives.
* Play a supporting role in New Business.
* Maintaining the standard of press material and that any crisis are managed effectively.

REQUIREMENTS:
*Experience as public relations executive or similar role of at least two years
*Experience of managing junior team members
*Solid knowledge of social media
*Excellent communication and presentation skills;
*Ability to build strong relationships with key people or organizations
*A desire to learn and develop your career
*Strong understanding of both traditional and digital public relations
*Digitally savvy
*Curious – a desire to learn, improve, apply new knowledge and develop self
*Excellent grasp of clients’ marketplaces, audiences and routes to market
*Excellent written and verbal communication skills
*Creative thinker and problem solver
*Commercially aware and decisive
*Confident networker
*Organised with excellent time management skills
*Supportive, inspiring and motivational team player
*Personal drive and passion for the industry
*Self-aware and able to adapt personal style and approach to clients and team
*Ability to juggle multiple and changing priorities
*Ability to assimilate information quickly and recommend a practical response
*A creative mind partnered with the ability to find the best practical solutions
*BSc/BA in PR, marketing or similar field

We’re growing fast, so if you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme@prohibitionpr.co.uk  along with a brief overview of your favourite campaign of the last 12 months.

No agencies please.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

It’s been an exciting time at Prohibition PR. What with new offices in Chapel Allerton and a raft of new account wins, we need to expand the team.

PR Job VacanciesAs you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening,  brand audits, online crisis management, content marketing and video seeding.

Job details:
In this Account Executive graduate job, your role will include:
• Establishing an understanding of clients’ business objectives and relevant wider industry issues
• Coordinating PR programmes to support clients’ business objectives
• Developing working relationships with clients, media, and other advisers
• Drafting and editing press releases and articles
• Promoting news stories both over the phone and in person to relevant media
• Liaising with advisers to discuss PR and social strategies
• Dealing with new business activities
• Collating and analysing media coverage
• Organising meetings and conference calls
• Attending press launches
• Researching the media and conducting background research

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Role responsibilities
• Be responsible for the day to day tactical activities and delivery of press office items i.e. press releases/case studies/features tracking
• Be responsible for admin issues on the account and employ good filing systems
• Stay on top of coverage at all times (scanning, filing, sending and analysing)
• Demonstrate your ability to identify coverage opportunities and target successfully
• Support your account manager on day to day account activity
• Report back to your team effectively, esp if any delays or problems occur
• Ensure you have excellent time management skills
• Be a ‘news junkie’ – regularly monitor key publications across all clients
• Seek opportunities to build relationships with key media
• Stay on top of core media features tracking
• Demonstrate/develop excellent writing skills
• Demonstrate ability to work effectively across multiple accounts

Person specification
We’re looking for someone with a definite interest in all things social media and PR. But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

Skills & experience
All applicants must have a degree.
Degree: • At least a degree with a 2:1
• Prior knowledge of public relations and social media is desirable
• The ability to develop a network of contacts with journalists and influencers
• Fantastic presentation skills, both written and verbal
• Great analytical and administrative capabilities
• Good knowledge of Microsoft Office (Word, PowerPoint, and Excel)

Here’s what we’re after:
Preferably we’re looking for someone with at least 6-12 month’s PR experience, with a definite interest in all things social media but if you don’t have any don’t worry. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders.

But more than anything, a hunger to learn and the right attitude is key. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture.

We’re a small team but growing. If you’re interested in growing with us, and rolling up your sleeves to get involved in all aspects of our client work then get in touch.

Send your CV to hireme @prohibitionpr.co.uk along with a brief overview of why you think we should hire you.

No agencies please.

The ‘Micky Mouse’ degree. Are qualifications holding back communicators?

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Whilst some have wrongly deemed it a ‘Micky Mouse degree’, the need or preference for a degree when applying for roles isn’t uncommon, with many industries offering non-graduate roles with a glass ceiling guaranteed – this is particularly notable, quiet ironically, in the public sector.

But is a degree really an absolute must when it comes to being an effective communicator? In my experience this answer tends to be no. I have worked with a number of highly professional and skilled people over the years that offer real insight and life experience when it comes to the industry, similarly I’ve worked with a lot of young, fresh faced graduates that can talk the talk, but fail to walk the walk. Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective?

I didn’t study PR at university. I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing. But these are just two very small traits required to be an effective communicator.

The above didn’t teach me common sense, it didn’t expose me to a fast paced, deadline driven environment, it didn’t show me how to handle clients, manage a team, get under the skin of business management or generate an eye for a news story. Arguably a PR degree would have offered me some of these distinctive skills – but from my experience of graduates leaving university following a PR degree, I’d beg to differ.

In fact I have a couple of examples of truly inspiring communicators that didn’t go to university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline. So, for me, this raises an interesting question. Should we be doing more on the ground to entice young blood into the industry at an earlier age? Pre-university, perhaps even pre-college? And if so, how would this shape the way we approach the industry as a whole? How we connect with our audiences and how we embrace new technology?

There’s a skills shortage. This is apparent across a whole range of different industries, and PR is no exception. The shortage in PR however sits in the middle ground. Good quality execs are not hard to come by, good quality managers however are. So consider this. If the majority of practitioners are heading to university, we don’t receive the bulk of new blood until they’re around 21 to 23 – meaning it will take another three to four years for them to fulfill the roles we so desperately need to in management positions. However, if we were to engage with a younger generation of potential communicators, we could have them at management level by the time they hit their 20s. That’s a time saving of at least three years.

But it’s not just youngsters we should be encouraging into the industry. From journalists, to other creative sectors, there are plenty of people; skilled and talented professionals that can help shape our industry in a more effective way. Degree or no degree. It’s time we invested more in vertical sector outreach to ensure we’re attracting people into the sector at all ages, up-skilling them and providing our businesses with the skilled labour we desperately need.

To conclude, being an effective PR practitioner is less about the certificates you keep under your bed, and more about your real life experiences – your ability to connect and relate with your audience. As a successful PR, you need an eclectic skill set – if that includes a degree then great. If it doesn’t… I personally don’t see the problem. Regardless, one thing is clear. In order to really spearhead industry development we need to focus less on the traditional and more on the upcoming – surely this is something that fresh faced school leavers, combined with a healthy mix of experience from sister sectors can provide in abundance?

Prohibition helps Interflora celebrate the best birthday ever! (video)

This week has been really rather busy at Prohibition HQ, with the phones ringing off the hook. Following on from our integrated campaign late last year with Interflora in which we discovered the best and worst times of year to celebrate your birthday (Daily Mail), we used the trusty Birthday calculator app we created to help identify the very best date, which was found to be today! (July 28th)

Tasked by the client with highlighting this special day in July, we commissioned some social media listening to identify insights and decided to deliver an experiential stunt to raise awareness and share the love. We identified one lucky Interflora customer from their database whose birthday actually fell today, before planning a very special birthday celebration which took military style organisation.  Interflora Surprise Bir

Katy, who turns 29 today, was given a surprise of epic proportions in her hometown of Southampton. A surprise dance and fairy tale themed flash mob greeted her with a specially designed routine. This was followed with her fiancé, a serving marine who had been away on active duty, appearing in a stunning fairy-tale style horse-drawn carriage. Her fiancee presented her with a beautiful bouquet and then whisked her away for a special Birthday afternoon tea with thirty of her friends to celebrate properly.

You can find the full video of our stunt below or read more about it on our campaign microsite. Here’s a mention of it in The Metro, it’s also been in today’s The Sun, Telegraph, Irish World and loads of more media we are just glad it all went smoothly.

A very happy birthday to Katy from all of us here in the Prohibition team. I hope everyone involved had a brilliant day and it was brilliant to see months of planning in action.

I have cross posted this on my own blog too here.

The real winners of New York Fashion Week F/W 2016

As New York Fashion Week Fashion Week F/W ’16 draws to a close and the fashion pack hits the streets of London, here at Prohibition HQ we’ve been looking into not only the newest trends on the catwalk, but also the newest trends in the use of social media at one of fashion’s biggest calendar events.

It seems that as well as showcasing their new pieces on the runway to the style elite, brands are also trying to expose their wares to the wider world of social media. Many designers are now perceiving likes, shares, re-grams and re-Tweets as the digital equivalent of attendance at catwalk shows and footfall in their exclusive boutiques.

Creating buzz and aligning their products to significant influencers in the industry are just some of the benefits associated with properly utilising social channels during the most prolific event in the fashion calendar. We’ve investigated some of the brands that have really won at New York Fashion Week in terms of digital.

Tommy Hilfiger

The 31 year old brand has never been shy when it comes to trialling new and innovative ideas regarding social media. With past social initiatives at Fashion Weeks such as the InstaMeet or the Vine 360 Booth being well received, the brand is always looking for ground-breaking ways to allow people to engage with it online.gfklkl;

This season was no exception, with the brand opting to create an InstaPit – a photography pit made up of top bloggers and YouTube stars dedicated solely to taking snaps for their Instagram accounts, and for the guys at Tommy to upload live updates from their show to the official Instagram account @TommyHilfiger giving fans and followers real-time access to the collection.

Twitter

Believe it or not, one of the real winners of NYFW F/W 16 was the social network itself, Twitter. Along with the hashtag #NYFW, another has emerged to track conversation around the event – #fashionflock.

Twitter’s head of fashion and film partnerships, Rachel Dodes said they wanted to ‘invite many of the top influencers and form an exclusive group’, and that, they did. The group was made up of 50 celebrities, designers and bloggers from Marc Jacobs to Kanye West, all of whom are incredibly influential on the social network.

As well as providing the avid NYFW followers with a list of influencers to follow during the event, Twitter saw its opportunity to take on a sponsorship angle with specialist battery pack brand, Mophie, by giving away a customised juice pack case for the iPhone 6 to all members, which can now be purchased via Twitter’s ‘Buy it Now’ capability – social sponsorship at its best.

Rebecca Minkoff

Rebecca Minkoff is another designer who challenges the ordinary when it comes to showcasing her wares at high profile events such as New York Fashion Week. Last season, Rebecca herself stated that ‘the current fashion show system isn’t working’ and is trying to change the way it works with a new model for her shows.fgdsgfds

The brand aims to make the runway a ‘fully immersive fashion show experience’ aimed at both influencers and consumers, with the focus on instant gratification that is so popular in the fashion industry. The Minkoff brand partnered with technology giant, GoPro to livestream its show on Friday, granting access to not only the world’s best fashionistas, but to style enthusiasts worldwide.

The guys at Rebecca Minkoff also employed virtual-reality technology consisting of two cameras with three dozen separate lenses filming the show, to create a true virtual-reality experience that will be released in a few months. Come spring, the show will be available to watch through Jaunt’s app on Google Play (for Android phones), on Samsung’s Gear VR, Oculus Rift, and on the Google Cardboard platform for iOS.

Ralph Lauren

Fashion heavyweight Ralph Lauren isn’t one to be left behind when it comes to social media, leading the way with innovative ways to gain awareness of its new collections. The label decided to invite a whole host of celebrities and influential bloggers to its debut its Purple Label men’s and women’s Polo range on Thursday. The collection managed to garner 165 million impressions in the first 24 hours following the event – all thanks to high profile attendees such as Ciara, model du jour Bella Hadid and Tyson Beckford.

Although Lauren has scaled back the efforts from last season, where he decided to live-stream the new collection via recently developed channel, Periscope to the heart of London. The brand hasn’t underestimated the effects of social media, inviting all of the stars to a special breakfast and collection presentation dinner and encouraging them all to share on their own channels, generating buzz and chatter amongst the brand’s younger target demographic.

Snapchat

If you’ve read our recent blog post on how brands are using Snapchat, you’ll know that using the photo and video-based platform has become a recent trend amongst some of the world’s biggest brands. New York Fashion Week is no exception, with stories such as ‘This Is FASHION’ and ‘NY Fashion Week Finale’ sweeping the world, the social network newcomer is committed to delivering the latest images and videos direct from the catwalk, to its followers whose invite didn’t quite extend to the front row!

With brands like Michael Kors, Marchesa and DKNY all showcasing their latest pieces both on the runway and behind the scenes, along with candid shots of models in action, the ‘stories’ are delivered straight to our Snapchat accounts without even having to search for the latest updates.

Who do you think did NYFW best? Let us know your thoughts below!

Top 10 UK Beer Blogs

Here at Prohibition we love our beer and often end the week with a pint down one of our local pubs.
Britain’s always had a strong beer drinking tradition, but there’s never been a better time for quality ale.

The UK’s more than 600 independent/craft brewers are tempting palates and whetting whistles with ales in a wide range of styles to suit every taste.
Do you want to get on the craft beer bandwagon, but don’t know where to start? Here’s our top 10 list of beer blogs to help you mix up your Friday pint.
1. Chris Hall Beer

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Chris Hall Beer is a great mix of reviews, recipes and general beer news written by Chris Hall, a passionate beer lover who juggles a day job as Sales and Event Coordinator for popular London Craft Brewery, Brew By Numbers, while moonlighting as a freelance beer writer and international beer judge. We don’t know how he has the time to keep a blog, but we’re glad he does! We especially love his insights into the world of professional beer tasting.

2. A Female View

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Sophie Atherton, the first woman in the UK to be accredited as a beer sommelier, challenges the popular misconception that women don’t like beer. Exploring a multitude of styles, this blog is a great resource for those who want a change from their usual pint of lager, but aren’t sure where to start.

3.Cooking Lager

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Speaking of lager…bucking the trend for featuring and reviewing expensive beer, Cooking Lager is a celebration of ales both cheap and tasty! Follow the author’s supermarket adventures to learn where to pick up the best deals on booze.

4. Will Hawkes

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Will Hawkes is kind of a big deal. He’s a journalist, travel writer and British beer writer of the year for 2013. Read his blog to take a boozy, food-filled trip around the world.

5. Are You Tasting the Pith

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The online home of Zak Avery, British Guild of Beer Writers’ Writer of the Year 2008, author of 500 Beers and co-owner of one of our favourite bottle shops Beer-Ritz in Headingly. Are you tasting the pith is a great mix of beer reviews and social commentary.

6. Beer Birra Bier 

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This blog is a great resource for those wanting to expand their beer knowledge. Featuring reviews of brews and breweries as well as regular beer and food pairings. The author posts infrequently, but when he does it’s definitely worth waiting for.

7. A Swift One

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Musings of a lover of local ale coming to you from Huddersfield, ‘the UK’s premiere real ale town’. Who knew?

8. Craft Beer London

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Exactly what it says on the tin. Craft Beer London brings you the best of the London craft beer scene. A guide to the best pubs, breweries, shops and events this blog is your one stop shop for all things beery in London.

9. Beer Battered

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This Manchester-based blog is a guide to the best beer, breweries, pubs and bars that the UK has to offer. Whether you’re curious about American Pale Ales or mad about Belgians, Beer Battered’s handy Beer tab divides reviews by country to make browsing a breeze.

10. Pete Brown Beer

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An authority in the industry, Pete Brown Beer has won numerous awards for beer writing including most recently the Online Drinks Writer of the year 2015. His often humorous take on the beer industry is well worth a read.

#HelloNetto – Tasty Pastry Anyone?

As part of our work with Scandinavian supermarket chain, Netto, we were tasked with helping to launch Netto’s new Queen’s Road store in Sheffield – part of the firm’s plan to open 15 stores in 2015.

overviewWe wanted to get locals talking about Netto online, so what better way to do it then by getting potential customers to experience some of the great tasting (and surprisingly good value) produce Netto has to offer.
Our #HelloNetto tasty pastry Twitter take-over did just that. One of Netto’s hero products is the Copenhagener – a delicious almond and poppy seed pastry that is to the Danish what the croissant is to the French. Netto prides itself on its fresh pastries which are only 29-39p each.

selfie stationWe wanted to educate people on these tasty pastries – so for one day only – a week after the new store opened – Sheffield businesses were able to tweet for a treat! Our promo team delivered freshly made Netto pastries to organisations in and around the city in return for a tweet! The branded pastry boxes included a selection of Netto’s fantastically priced pastries along with details of the new store.

Recipients we encouraged to share their team’s thoughts about the pastries with the hashtag #HelloNetto. Throughout the morning, we delivered pastry boxes to more than 60 Sheffield businesses, receiving tweets from the city’s biggest brands and we even received requests for deliveries to Netto’s main competitors such as Asda and Upper Crust.

An in store selfie station complimented the online activity, with customers posing for a #HelloNetto selfie in return for a free pastry.

DixieThe campaign’s hashtag was trending in Sheffield all day with brand mentions and engagement sky rocketing across the board. Netto’s share of voice rose from an average of 1.2% (with Aldi and Lidl) to 21.4% on the day of the campaign. Radio drops offs led to campaign mentions by Capital FM and Heart FM presenters. The stores sales figures were the most successful of all new stores launches this year.

Key trends at #E3 2015 Day Zero

Dave Goodfellow, all round good guy and Social and Digital Lead at Prohibition partner agency, Rinsed, is on the ground in LA at video gaming mega-conference, E3. He’s posting regular updates for Rinsed on the key trends and goings-on at the show, and we’re sharing the best bits right here. Check out his thoughts on Day 0.

A lot has happened in the last 24 hours. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out from  and this year there seems to be 3: Nostalgia, Virtual Reality and simplicity.

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Nostalgia

This year we’re seeing LOTS of remakes and revivals – far more than we have at previous E3s. This includes Rare Replay (which includes more than 30 games), Gears of War [Ultimate Edition for Xbox One], Final Fantasy VII remake on PS4, Shenmue on PS4, the announcement of backwards compatibility for Xbox 360 games on Xbox one and lots more.

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There seems to be a result of two main factors. First, the teething phase of Next-Gen consoles seems to be over, and now that developers are familiar with the platforms they’re more ready, willing and able to bring their legacy forward – this is illustrated in the difference between what Square Enix presented last year for Final Fantasy VII compared to this year.

Second, is that there are two key active markets that nostalgia appeals to. Old school players who remember playing these games 20 odd years ago will jump at the chance to play updated versions of the games they loved. Also, the children of these players and other younger players who weren’t born when they were originally released. This gives younger players to experience modern interpretations of classic games that defined the genre.

Virtual Reality

We’re seeing very different plays from Microsoft and Sony here. Microsoft has partnered with Oculus (announced last week) and now also Valve VR (announced today). This means that each are betting on a different success strategy.

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Microsoft’s decision to outreach to Oculus and Valve VR developer communities, rather than just looking in its own Xbox and windows developer communities is an interesting move. It’s likely to capitalize on the flourishing dev community and existing assets that exist there, and by focusing on first party hardware sony will produce a very different result. We’ll have to wait and see which is the better bet.

K.I.S.S.

The experience of being an attendee this year has been very simple – which is great. Last year we saw a lot of new elements introduced into the attendee experience, like L.E.D. Bands and other interactive elements.  This year, Xbox was the only major platform to do so and publishers really just focused on the content. This kind of speaks to a less is more philosophy mentality and works great.

Playstation is where the big difference in attendee experience is. Their pre-show was amazing, and very different compared to the other keynote/briefing events. Where all the other keynotes ran lines and allowed people to wait around before heading in to get their seat, Playstation had what felt like a festival outside their briefing pre-show. There was lots of food, bars, and tables for people to enjoy and socialise. This changed the attendee dynamic a lot and made people a lot more excited about being there and sharing their experience with all the other attendees.

 

 

Prohibition establish Australian agency network

Prohibition has expanded its reach to cover the Australian market, as it forms an agency alliance with award-winning Sydney-based experiential, social and PR outfit, Rinsed.

The move will see Prohibition able to offer its domestic clients a route into the Australasian market, as well as strengthening its  ambient media and experiential offering. Meanwhile, Rinsed will also be able to leverage Prohibition’s wealth of expertise in the UK, and social media knowledge.

Prohibition will also provide consultancy services to a range of Rinsed’s existing clients, and is already jointly working on Australia/UK projects for bed manufacturer, Sealy, and print, design and web group, Snap, both of whom have operations in the UK and Republic of Ireland, respectively.

RinsedRinsed will also provide creative and strategic consultancy to Prohibition, allowing it to develop its experiential marketing services in domestic markets.

Rinsed is an award-winning agency agency that specialises in gaming and consumer technology. It works with a wide range of brands including Microsoft, Activision, and Xbox – famously launching the brand’s new console by turning Sydney tower green.

 

Top Ten Instagram Tools

Top Ten Tools – Instagram

Instagram is one of the newer social media platforms on the block, when compared to digital veterans like Facebook and Twitter. However, it is rapidly becoming one of the most popular, with the site reaching the 10 million user landmark within 10 weeks of its launch. The photo-sharing site now has more than 150 million active users, with 55 million images being shared around the globe each and every day.

Increasingly, brands are beginning to recognise the benefits of being active on Instagram, and to aid marketers and PRs, there are a growing number of tools available to help ensure that your account is as engaging and appealing as possible. Here’s my roundup of the very best.

  1. Gram Feed

Gram Feed is Prohibition’s personal favourite; an incredibly handy tool providing the only aspect that Instagram’s creators seem to have overlooked, a fully-functioning website. The tool not only makes it much easier to browse your own feed, but also to share friends’ images on other social sites like Facebook and Twitter. The clever part, and undoubtedly the most useful for social marketers, is its’ location visualisation capability. You can identify exactly where an image was posted, and when. If you enter a specific location, you are able to see posts made within a specific distance and the people who’ve posted them – allowing you to identify your target audience and interact with them on a channel where they’re already active.

  1. Iconosquare

Iconosquare, formerly Statigram, is an extremely helpful programme which provides really detailed analytics of your account, demonstrating in-depth statistics such as follower growth, how engaging content is and the most popular types of content. This allows you to better tailor you future content to ensure it is as successful as possible and in turn, creates better results. Another interesting feature is its ability to promote posts across other platforms. For example, if you haven’t yet joined the Instagram hype, you can easily install the app which enables you to share Instagram content onto your Facebook page.

  1. Postso

Postso is an Instagram scheduling tool. If you’re managing an Instagram account on behalf of a client, and want your content to reach the maximum amount of people, you may want to wait to post something until your audience’s peak activity time. This may well be 2am, and in these cases, a scheduling tool is pivotal. It may not offer much else in the way of tricks, but you cannot beat its functionality and helpfulness!

  1. Twtrland

Twtrland may well have started out as an analytics tool for Twitter, but it has now branched out into the Instagram arena too. It is key for conducting online competitor analysis, as well as analysing your own data and audiences. Not only can you examine what kinds of content your competitor is using, but you can also access a competitor’s network – meaning that you can compare follower statistics and how much engagement they get on a standard basis.

  1. Simply Measured

Simply Measured is the ultimate tool when it comes to Instagram analytics. It allows you to analyse your brands not only on Instagram, but also on Facebook, Twitter and even new(ish) kid on the block, Google+. This tool allows you to extract data from your account and even run individual reports which can be downloaded into an Excel format, allowing you to analyse the data you choose more closely. It analyses most of the same statistics as the majority of other tools, but it also includes some more obscure information like your most engaging filter, location and engagement outside of Instagram – i.e Tweets and Facebook likes, comments and shares on your photos.

  1. Piqora

Piqora is a popular tool and it provides an extensive analysis of both Instagram and Pinterest accounts. For Instagram, it allows you to find and track your most popular hashtags and successful images – enabling you to share them on your other social media platforms. It also boasts another useful advantage: monitoring conversation. As all PRs and marketers will know, reliable tools for monitoring brand conversation are hard to come by, and when monitoring key influencers and competitors, with Piqora, you can also track brand images shared by particular users.

  1. SnapWidget

SnapWidget allows you to easily embed a photo gallery into your website or blog, and you can even customise its appearance. You can choose whether to display the gallery based on either a username or a hashtag, depending on what you want to track.

  1. Picdeck

Picdeck is an extremely useful tool that can be used to organise accounts. It is the Instagram equivalent of Tweetdeck, and it aims to organise Instagram in the same way that Tweetdeck organises Twitter feeds. When you log in, the app creates a column of the Instagram feed, and like Tweetdeck, you can set up other columns for individual users or specific hashtags that you want to monitor – be this competitors or key influencers. Unfortunately, it doesn’t have the same functionality as Tweetdeck as of yet, as you can’t create new Instagram posts through the programme, or use it for multiple accounts.

  1. Totems

Totems describes itself as ‘the most complete marketing suite for brands on Instagram’, and is undoubtedly an extremely useful tool for marketers whose clients are active on Instagram. It offers an array of advanced social analytics for Instagram accounts – invaluable for reporting back to clients on progress of social accounts. This tool allows you to analyse your audience, track all campaigns, and monitor your competitors all in one easy and simple to use programme.

10. Pic Stitch

Pic Stitch is a really useful Instagram tool for when you want to try out different stylistic features on your images. It also allows you to combine a number of pictures into one portrait. There are also 32 varieties of layout and nine photo aspect ratios to choose from, enabling you to customise your image to exactly how you want it, and to have the correct format for each specific platform – creating a really premium image. Pic Stitch also allows you to apply artistic finishes to your photos, from rounded corners to shadows, numerous patterns and filters. This aspect is particularly useful when making a client’s product or venue look more appealing, and which can be tailored, depending on its audience.

 

Are you active on any of the tools above? Which ones do you use or swear by? Leave a comment below, we’d love to hear your thoughts!