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The real winners of New York Fashion Week F/W 2016

As New York Fashion Week Fashion Week F/W ’16 draws to a close and the fashion pack hits the streets of London, here at Prohibition HQ we’ve been looking into not only the newest trends on the catwalk, but also the newest trends in the use of social media at one of fashion’s biggest calendar events.

It seems that as well as showcasing their new pieces on the runway to the style elite, brands are also trying to expose their wares to the wider world of social media. Many designers are now perceiving likes, shares, re-grams and re-Tweets as the digital equivalent of attendance at catwalk shows and footfall in their exclusive boutiques.

Creating buzz and aligning their products to significant influencers in the industry are just some of the benefits associated with properly utilising social channels during the most prolific event in the fashion calendar. We’ve investigated some of the brands that have really won at New York Fashion Week in terms of digital.

Tommy Hilfiger

The 31 year old brand has never been shy when it comes to trialling new and innovative ideas regarding social media. With past social initiatives at Fashion Weeks such as the InstaMeet or the Vine 360 Booth being well received, the brand is always looking for ground-breaking ways to allow people to engage with it online.gfklkl;

This season was no exception, with the brand opting to create an InstaPit – a photography pit made up of top bloggers and YouTube stars dedicated solely to taking snaps for their Instagram accounts, and for the guys at Tommy to upload live updates from their show to the official Instagram account @TommyHilfiger giving fans and followers real-time access to the collection.

Twitter

Believe it or not, one of the real winners of NYFW F/W 16 was the social network itself, Twitter. Along with the hashtag #NYFW, another has emerged to track conversation around the event – #fashionflock.

Twitter’s head of fashion and film partnerships, Rachel Dodes said they wanted to ‘invite many of the top influencers and form an exclusive group’, and that, they did. The group was made up of 50 celebrities, designers and bloggers from Marc Jacobs to Kanye West, all of whom are incredibly influential on the social network.

As well as providing the avid NYFW followers with a list of influencers to follow during the event, Twitter saw its opportunity to take on a sponsorship angle with specialist battery pack brand, Mophie, by giving away a customised juice pack case for the iPhone 6 to all members, which can now be purchased via Twitter’s ‘Buy it Now’ capability – social sponsorship at its best.

Rebecca Minkoff

Rebecca Minkoff is another designer who challenges the ordinary when it comes to showcasing her wares at high profile events such as New York Fashion Week. Last season, Rebecca herself stated that ‘the current fashion show system isn’t working’ and is trying to change the way it works with a new model for her shows.fgdsgfds

The brand aims to make the runway a ‘fully immersive fashion show experience’ aimed at both influencers and consumers, with the focus on instant gratification that is so popular in the fashion industry. The Minkoff brand partnered with technology giant, GoPro to livestream its show on Friday, granting access to not only the world’s best fashionistas, but to style enthusiasts worldwide.

The guys at Rebecca Minkoff also employed virtual-reality technology consisting of two cameras with three dozen separate lenses filming the show, to create a true virtual-reality experience that will be released in a few months. Come spring, the show will be available to watch through Jaunt’s app on Google Play (for Android phones), on Samsung’s Gear VR, Oculus Rift, and on the Google Cardboard platform for iOS.

Ralph Lauren

Fashion heavyweight Ralph Lauren isn’t one to be left behind when it comes to social media, leading the way with innovative ways to gain awareness of its new collections. The label decided to invite a whole host of celebrities and influential bloggers to its debut its Purple Label men’s and women’s Polo range on Thursday. The collection managed to garner 165 million impressions in the first 24 hours following the event – all thanks to high profile attendees such as Ciara, model du jour Bella Hadid and Tyson Beckford.

Although Lauren has scaled back the efforts from last season, where he decided to live-stream the new collection via recently developed channel, Periscope to the heart of London. The brand hasn’t underestimated the effects of social media, inviting all of the stars to a special breakfast and collection presentation dinner and encouraging them all to share on their own channels, generating buzz and chatter amongst the brand’s younger target demographic.

Snapchat

If you’ve read our recent blog post on how brands are using Snapchat, you’ll know that using the photo and video-based platform has become a recent trend amongst some of the world’s biggest brands. New York Fashion Week is no exception, with stories such as ‘This Is FASHION’ and ‘NY Fashion Week Finale’ sweeping the world, the social network newcomer is committed to delivering the latest images and videos direct from the catwalk, to its followers whose invite didn’t quite extend to the front row!

With brands like Michael Kors, Marchesa and DKNY all showcasing their latest pieces both on the runway and behind the scenes, along with candid shots of models in action, the ‘stories’ are delivered straight to our Snapchat accounts without even having to search for the latest updates.

Who do you think did NYFW best? Let us know your thoughts below!

Top 10 Street Food Blogs

The revolution of street food has burst onto the scene in the last couple of years with its alluring combination of affordability and taste. It’s quick, easy, cheap and freshly made. The concept of street food is broadening the horizons of our taste-buds, and matching this revolution is a raft of new blogs, chronicling every development in this area. Here’s a pick of some of our favourite street food blogs from all over the world:

1.B-Kyu.

A cool blog run by a couple from Australia who have an honest passion for good, tasty food. They eat as the locals do wherever they travel and are well connected on other forms of social media. The blog’s name is a Japanese B-Kyu Gurume which translates as ‘B Grade Gourmet’, which reflects affordability and real life enjoyable food.

2. The very hungry Londoner on the road. 

‘The very hungry Londoner on the road’ is another combined food and travel blog with a large section dedicated to street food. Fiona left her job in 2015 to do a bit of living and luckily this well-informed and up-to-date blog is a result of that act of freedom.

Bun Thit from Hanoi Kitchen at Kerb Kings Cross

The Very Hungry Londoner

3. London Street Foodie. 

A fun and insightful blog into London’s street food scene written by Victoria Stewart, who previously worked as the ‘food editor’ at the Evening Standard. This blog covers all areas of street food, from price to taste, simplicity and geographical location, with an interesting section titled ‘London Street Food on Tour’, where Victoria has shared her international experiences of street food.

4. British Street Food. 

A well-established blog run by Richard Johnson, an award winning food journalist and broadcaster. He was also heavily involved in the opening of the Trinity Kitchen in Leeds’ biggest shopping centre. The blog also features a useful app that showcases the top spots in Britain for good street food. Richard keeps his blog well up to date with diverse posts about things, people and events.

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British Street Food

5. Street Food Galore. 

Like many food bloggers, Tina Aboutaan seemingly has an equally strong passion for travelling as she does for food, which makes this blog well-informed and full of a variety of food culture. The blog is well kept and up to date, with active communities on Twitter, Pinterest, Instagram and Facebook.

6. Migrationology, Travel for Food. 

Mark Wiens has created his website and blog for ‘people who travel to eat’. He shares, very regularly, meals that he has had and enjoyed and reviews them, focusing on quality, location and price.

7. Streats. 

Written by ‘Olivianoramark’ dedicated to ‘recreating street food from all over the world’, ‘Streats’ is a slightly more hands-on blog, meaning, the author has brought her experiences of street food to the blog to share them with her audience with the intention to promote the recipes to the readers for them to experience themselves. The blog was inspired by a year in China and the cuisine that went with it, and shares some intriguing street food ideas such as dried fish, tea eggs and rice burgers.

Lamian Broth Boiling

Streats

8. Two Peas Street Food. 

Two Peas is a fairly new blog, run by a couple who decided to open a street food truck after returning from travelling the world, both with experience in hospitality and catering. The blog broadcasts the launch and success of the company so far and makes for interesting reading.

9. Super Happy Street Food Love Story. 

Super Happy Street food Love Story follows two ‘foodies’ on their travels through South-East Asia and the food they had. This diary-style blog captures the reader’s attention with vibrant photos of their breakfast, lunch and dinner. Less informative than other blogs listed but every bit as interesting.

10. Street food. 

‘Street food’ is an organisation run and maintained by NCASS (Nationwide Caterers Association). The blog itself is more commercial and informative than others listed including events, reviews and discussions. The focus still remains on a love of street food, its uniqueness, ease and price.

Picture

Street Food

Do you know of any other blogs that are as passionate about street food as the list above? Let us know, we’d love to hear your comments.

 

Key trends at #E3 2015 Day Zero

Dave Goodfellow, all round good guy and Social and Digital Lead at Prohibition partner agency, Rinsed, is on the ground in LA at video gaming mega-conference, E3. He’s posting regular updates for Rinsed on the key trends and goings-on at the show, and we’re sharing the best bits right here. Check out his thoughts on Day 0.

A lot has happened in the last 24 hours. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out from  and this year there seems to be 3: Nostalgia, Virtual Reality and simplicity.

1

Nostalgia

This year we’re seeing LOTS of remakes and revivals – far more than we have at previous E3s. This includes Rare Replay (which includes more than 30 games), Gears of War [Ultimate Edition for Xbox One], Final Fantasy VII remake on PS4, Shenmue on PS4, the announcement of backwards compatibility for Xbox 360 games on Xbox one and lots more.

2

There seems to be a result of two main factors. First, the teething phase of Next-Gen consoles seems to be over, and now that developers are familiar with the platforms they’re more ready, willing and able to bring their legacy forward – this is illustrated in the difference between what Square Enix presented last year for Final Fantasy VII compared to this year.

Second, is that there are two key active markets that nostalgia appeals to. Old school players who remember playing these games 20 odd years ago will jump at the chance to play updated versions of the games they loved. Also, the children of these players and other younger players who weren’t born when they were originally released. This gives younger players to experience modern interpretations of classic games that defined the genre.

Virtual Reality

We’re seeing very different plays from Microsoft and Sony here. Microsoft has partnered with Oculus (announced last week) and now also Valve VR (announced today). This means that each are betting on a different success strategy.

3

Microsoft’s decision to outreach to Oculus and Valve VR developer communities, rather than just looking in its own Xbox and windows developer communities is an interesting move. It’s likely to capitalize on the flourishing dev community and existing assets that exist there, and by focusing on first party hardware sony will produce a very different result. We’ll have to wait and see which is the better bet.

K.I.S.S.

The experience of being an attendee this year has been very simple – which is great. Last year we saw a lot of new elements introduced into the attendee experience, like L.E.D. Bands and other interactive elements.  This year, Xbox was the only major platform to do so and publishers really just focused on the content. This kind of speaks to a less is more philosophy mentality and works great.

Playstation is where the big difference in attendee experience is. Their pre-show was amazing, and very different compared to the other keynote/briefing events. Where all the other keynotes ran lines and allowed people to wait around before heading in to get their seat, Playstation had what felt like a festival outside their briefing pre-show. There was lots of food, bars, and tables for people to enjoy and socialise. This changed the attendee dynamic a lot and made people a lot more excited about being there and sharing their experience with all the other attendees.