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December 9, 2014

Bringing a taste of New York to Leeds

 Working with leading creative brand strategy and design agency, of creative, we helped launch the highly anticipated New York-inspired Manahatta bar and restaurant. Our brief was simple; make the opening the year’s biggest bar launch in the city, and do the £1m venue justice.

Marilyn launches new Bar and restaurant ManahattaWe delivered a variety of socially-led brand activations, including the unique “hash tag doughnuts” where city centre workers could request a free delivery of doughnuts in exchange for a tweet.

The campaign truly smashed it…

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And people really, really got into the spirit of things…

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To round off the campaign, and to make sure that absolutely everyone in Leeds had heard about the bar, we delivered a variety of other activities, including a high impact yellow New York cab giving free rides around the city, a blogger preview evening and Leeds’ first ‘social media’ launch night.

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