Prohibition blog

Will Ockenden

Viewing posts created by Will Ockenden

Ephemeral social media and the Present Hedonistic: are teens hardwired to social media stories?

I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the media, never really take off despite sounding great. The best recent example I can think of is probably the clunky and maladroit Google+, which announced last month it was moth-balling the service – at least, for consumers.

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How to work with online influencers

We’ve been delivering influencer relations programmes seriously for a good few years here at Prohibition. Seriously in as far as we’re now making influencers a key part of most of our integrated campaigns, we’re dealing with significant influencer budgets, and we’re generating some impressive results when it comes to post-campaign ROI.

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Facebook to make brand’s advertising spend visible (blame the Russians)

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.

While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.

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Forget locally sourced, it’s all about “super locally” sourced with new Arc Inspirations bar

How do you launch a bar into the most competitive market Leeds has seen in years, while helping it achieve market stand out and meaningfully engage with its customers?

That was the brief we received from our client Arc Inspirations to re-launch the iconic Zed Bar as Kith & Kin (meaning family and friends) – and tough as it was, we relished the challenge! 

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Key trends at #E3 2015 Day Zero

Dave Goodfellow, all round good guy and Social and Digital Lead at Prohibition partner agency, Rinsed, is on the ground in LA at video gaming mega-conference, E3. He’s posting regular updates for Rinsed on the key trends and goings-on at the show, and we’re sharing the best bits right here. Check out his thoughts on Day 0. 

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5 tips to keeping your Facebook content fresh

downloadHow often do you post an update on your Facebook brand page? Weekly, every other day, daily, more often than that even? There’s not necessarily a right or wrong number of times to post updates, and your appropriate post frequency depends heavily on your brand, the purpose and broader strategy of your page and how interested or engaged your audience is.

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