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The True Value of Diversity 

There’s no denying that we are extremely proud of our wonderful team, and it goes without saying that when they do something extra special we like to shout out about it!

One of our newest recruits, account executive Katie Rattigan, has recently gained a rather impressive ‘first’ from her ‘PR and strategic communications’ Master’s degree. Within this degree, Katie undertook a module titled ‘PR Skills’ which was in partnership with the CIPR. Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. At the end of the module, senior lecturers and the CIPR judged each student’s blog. We’ll give you one guess who came first!

That’s right, the University and CIPR were so impressed with Katie’s blog post that she won the competition and was granted a complimentary CIPR membership. Additionally, her blog post was published on the CIPR’s official blog.

You can read her full blog post below. Congratulations Katie –a well-deserved win which we are sure you will all agree with!

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Top 5 Gluten-Free Bloggers

I’m Sarah, a Politics student and a coeliac blogger. I got diagnosed with coeliac disease around February last year and since then I have been gloriously gluten free!

Coeliac disease is an autoimmune disorder. Gluten, which is found in wheat, barley and rye, triggers an immune reaction in people suffering with coeliac disease. When I was diagnosed I became incredibly interested in coeliac food, particularly baking and healthy meals. As a foodie, this seemed like an incredible opportunity to experiment with new ingredients that I would never have thought of and an opportunity to eat healthier!

Fresh bear garlic on wooden table

In order get some inspiration about how to go about baking with out the key ingredient – flour – I went to the world of blogging. It turns out that there were hundreds of blogs about gluten free cooking! The community was buzzing, and I wanted to cook everything, eat everything and go to every single restaurant that was written about (very over excited, but I love my food!). I noticed that although the food looked delicious, the recipes were more often than not laden with sugar, fat and carbs. Now, I am the first to admit that I could never make my meals look as beautiful, delicate and artistic s the photos you see on Pintrest or Instagram, but I did know I could make them a lot healthier!

My aim, once I graduate university, is to pursue a career in PR. I had already done some online communication and website design, so I thought it was only logical to try blogging for myself. I have started by using blogger…free and simple… a good place to start! Before I started blogging I knew what I had to do first – find an area that hadn’t been completely covered my a thousand bloggers already!

So, I present to you: The Ginger Coeliac (I’m a red head…hence the name!). A gluten-free blog about healthy eating and occasionally mentioning a few cheeky treats (including breakfast at Buckingham Palace!). Since doing work experience here at Prohibition PR I have developed skills in blogging, online communication and learned a huge amount about online community management. I am applying these skills to my blog to hopefully improve it and grow it into a key player in the online community, helping those just diagnosed, giving out ideas and showing that being a coeliac is not all doom and gloom!

I have read many coeliac blogs for inspiration, and some are absolutely amazing. The tips, reviews and information helped me no end with ideas when I was first diagnosed. The community isn’t just about discussing an interest, but a way of life: what restaurants you can eat in, what food you can eat, if there are supplements you can take and how to clean up gluten properly to stop you from getting ill. Although it sounds like a bit of a negative community, that is far from the truth. The bloggers help those who need the disease explained to them, but always in a positive light. We create recipes, food replacements (such as gluten free cupcakes) and tell people where we have been that serves the most delicious gluten free food.

After all of my research, here are my top 5 gluten free bloggers:

  1. is my all time favorite, fantastic writer and always a positive outlook on life!
  2. – The most informative blog I have found and uses social media more than any other coeliac blog I have seen, great Facebook updates, competitions and tweets!
  3. – Pretty local to me, living just down the road in York and visiting Leeds often, and the blog makes me laugh! So many puns!
  4. – This blog always puts a smile on my face. With the best ideas and a love story intertwined too. What more could you ask for?
  5. –   Before being diagnosed I went inter railing and ate purely bread and pasta as I was living off €2 a day. So I automatically thought I wouldn’t be able to do this anymore. I thought traveling would become impossible, but this blog has shown me all the tips and tricks I could possibly want!

These blogs helped me so much when I was in need of some inspiration, ides and advice. I love reading all the articles and seeing how these people have turned something so life changing into something positive. It is truly inspiring.

New kid on the block – Prohibition reveals all about its newest recruit…

Name: Ella Sykes

Position: Account Director

Professional insight:

  1. Ella, you’ve worked in the industry for seven years. Tell us a little about your journey…

I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the deep end, which allowed me to work my way up quickly. It gave me invaluable insight into how a business functions, whilst teaching the importance of organisation from the off. I also worked on a TV project as a home economist at this time, which also gave me a wider perspective of the industry. After two years at Absolutely Food, I made the switch to ilk, then known as Manifest. The business was at a really pinnacle stage in its growth, so it felt great to be a part of something new and exciting. I worked my way up through the company over four and a half years… and then I was introduced to the guys at Prohibition and fell in love with their approach and passion.

  1. What do you love about the industry?

It’s ever changing nature keeps you on your toes, there is always room to learn more and be at the brink of something really innovative and fresh. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.


  1. Where do you see the industry in 10 years time?

I think things will become far more targeted. The way we reach the consumer these days is so different to five years ago. Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. I also think we’ll become more governed by the consumer, which in turn means a focus on integrity and emotion focused comms will become even more popular. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry.


Personal insight:

  1. What are your passions and how do you spend your free time?

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time. I’m also obsessed with traveling and spreading my wings.


  1. If you could take three items to a desert island, what would they be?

I’d take the September edition of Vogue, because the images inspire me so much that I’d never feel lost. I’d also take a big batch of material, so I can fashion up outfits and create a comfy sleeping environment, and finally I’d take a survival guide, because without one there would be a major case of trial and error, and I don’t really fancy that.


  1. Finally, if you were invisible for a day, what would you do?

I’d bob into Number 10 and discover all the state secrets, then fly to Russia, and then America to do the same. I’d work it so the time zones worked in my favour. After that I’d set up an incognito blog and reveal things I thought would benefit the people. Either that or I’d sneak into Vogue House and steal all the shoes… either or would set me up for life.

The Top Social Media Mistakes of 2013

Another year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet. Masters in Marketing have contacted us this week after creating an interesting infographic rounding up the worst mistakes from brands in 2013. Now if you read the Prohibition blog regularly you will know we like a #fail or two.

Stand-out examples are:

Burger King’s Twitter hacking
Burger King had its Twitter account taken over in 2013 by hackers. What happened was the worst possible case scenario for Burger King, they turned their page into an advert for their biggest rival McDonalds. Changing their logo to the classic McDonalds they began and posting about their competitor and followed this up with tweets about drug abuse. The result however was that the Burger King account actually increased in tens of thousands of followers as users caught word of what was happening to the fast food giant. Eventually the team regained control of their account and found they had an increase in popularity blurring the lines between disaster and triumph. You can decide on whether that one was a success or fail.

KMART’s longer hours
KMART in America proudly announced that it would open earlier on Thanksgiving and stay open throughout the following day. The reception was not what they expected. Social media users ridiculed the store asking why they would force their employees to work longer hours on a holiday. Users questioned the ethics behind their decisions and KMART did little to help the matter, responding with the very generic; “Kmart is staffing w/teams & seasonal associates when possible, giving them opportunity to make extra money during holiday”.

Spearmint Rhino’s Baby Picture
Spearmint Rhino Strip-club found themselves in trouble when their Melbourne team posted a baby photo asking Facebook users to guess which member of the team it was. Before long people started commenting on the date of the VHS screenshot which only made the girl 15.

The infographic below is a great visual summary with an eye catching timeline containing some tips that these affected companies could definitely learn from. The graphic covers some great fails but of course cannot cover them all therefore further sources are included. Earlier this month you might remember we wrote an article containing some of the best fails from this year and previous years. If you still can’t get enough, check out E Consultancy’s top 16 social media fails which has some interesting examples in as well.

It is proving more and more essential to think before you tweet, ensuring that you or the company you work for does not make one of these lists. Social media, when used correctively can be a huge boost to your company however it is vital you remember that nothing these days can be deleted online. If you think you need to refresh your skills on Crisis Management give us a call.

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Social Media Fail Examples

It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others have made a pretty big mess of things online, not just for themselves but for their respective employers too. Ouch, social media: How to do it wrong!

Amy’s Baking Company Facebook Meltdown

After making an appearance on Gordon Ramsey’s ‘Kitchen Nightmares’ the baking company received a lot of negative feedback from the always kind social media users. Their response? What every American baking company would do right? Hit caps lock and unleash the cracken upon those who have wronged them. In memorable fashion the two owners took to Facebook to tell everyone how wrong they were in a particularly angry manner. “WE WILL THRIVE! WE WILL OVERCOME!” sounds a lot like a trademark cartoon villain’s: “you’ll see, you’ll all see!”




Tesco Horsemeat Scandal

In the midst of the huge Tesco horsemeat scandal of early 2013, Customer Care managed to tweet the message below. Que a huge social media uproar. Accidental or not, Tesco really should have been triple checking before sending their tweets during a PR crisis of this size.

tesco horsemeat


The Inquisitr, against Cancer! (For 500 likes)

The Inquisitr says that to show that you wish Cancer didn’t exist, you and 499 other people must like their post within an hour. Otherwise you’re a monster, obviously. It is this kind of social media mess up that makes the company look incredibly insensitive even when they’re trying to appear caring. By hunting for the all-important likes they’re essentially using Cancer, a heart breaking disease that affects so many people to promote their own posts on social media. Shameful.



Celeb Boutique not doing their research

Online store Celeb Boutique failed to do their research before mindlessly tweeting that Aurora was trending because of their Kim K inspired dress. In reality it was because of a tragic shooting in the area. This saga was huge deemed a huge mess up on behalf of Celeb Boutique’s PR team coming across as incredibly insensitive and a bit idiotic.        

celeb boutique

Do you have one to suggest?

Five social media mistakes you should avoid

Social media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness. In fact, around 89% of businesses who focus on social media have reported an increase in brand recognition. Unfortunately though, this is the PR advice of the idealist and it fails to highlight what steps need to be taken to ensure that the reverse doesn’t happen and you don’t isolate yourself from the very people you’re trying to access. Here are five social media indiscretions which could have an impact on your customer engagement and your reputation.

Not realising the importance of your profile

They say you should never judge a book by its cover, but people do and your profile is effectively just that. Your profile, regardless of what network you’re communicating from,should be a reflection of your business. You need a photo, preferably a logo or something that symbolises your business, accompanied by a clear bio which tells your audience what it is you do. If it isn’t clear what your company is, no one is going to follow you. The worst type of bio is a non-existent one and it’s believed that around two thirds of twitter profiles don’t even have one which often says one thing to regular users – spammer. A well-constructed bio will not only get more followers, but also more targeted followers so it’s worth taking the time to think about it.

Thinking it’s a direct marketing tool

One of the biggest mistakes a business can make on social media is bombarding its audience with product promotions. It is not a sales channel. A potential audience wants to be engaged and interact with you on an almost personal level and not feel like they’re following a robot. Therefore it’s important you develop some kind of personality in your updates.You’ll find that if you start swamping your followers with just a steady stream of sales pitches, that you’ll soon only have a small pool of followers to pitch them too.

Ignoring audience interactions

The premise of social media is that it’s a two way conversation and it’s important that your business plays its part in this exchange. Customers expect you to be keeping tabs on you whether it’s a just comment, a question or even a complaint. Failure to respond to these will make your audience feel ignored and suggest that as a company, you don’t care. It’s no use just deleting negative comments as this can make the situation worse. While social media means that all your skeletons can be displayed publically, it also offers the opportunity to rectify them publically and this can provide a great PR boost.

That more followers mean more sales

Having lots of followers and likes is great because it makes you feel like you’re doing something right. However it’s important to remember that quality is definitely better than quantity when it comes to social media. Some businesses will do almost anything to get more followers, even to the extent of buying them, but followers don’t equal sales. It’s more valuable to have 5,000 fully engaged fans or followers who will interact with the business, than to have 10,000 followers who have no interest in your brand. This is why you should focus to build a strong, long term bond with your followers who are more likely to support your brand going forward.

Not committing to social media

A lot of businesses naively set up social media accounts thinking that it’s a simple way of increasing your brand awareness and one that requires very little effort. This is simply not the case. To fully reap the rewards of using sites such as Facebook and Twitter you have commit to them and ensure that they don’t go unattended.  An inactive account is far more damaging than not having one. Customers will assume that either you’ve gone out of business or that you just don’t care so it’s important that you update frequently and don’t ignore customer interactions.

Social media is increasingly important in modern business and it’s easy to fall behind your competitors, especially those who have bigger budgets and can dedicate whole divisions to managing their online presence. Avoid the mistakes above, and you’ll more than hold your own in this potentially destructive online battlefield after all social media is fun.
This was a guest post from Dan Whitelegg, journalism student at Leeds Metropolitan University




Five must have tools for content marketing

One of the biggest problems for businesses is that they have something to say, but not a voice loud enough to rise above the swarms of other businesses also trying to tell people their message. Here lies the need for content marketing which offers different tools to help your voice stand out from the crowd. A creative and original content strategy can be the key to connecting with your audience whilst also expanding your social footprint. This can range from the content you create to tools you use to publicise it.

The one thing you can’t top is creating imaginative and high quality content, consistently. If you want people to repeatedly return to you, you have to frequently supply material worth coming back for.  There’s no point publishing an article onto your blog or website and then not putting anything out there again for the next few months. People will lose interest. It also helps to be unique and have a catchy headline. Any potential audience is going to be attracted to your headlines more than anything else and this is why ‘top tens’ and ‘the best…’ work so well. People aren’t always interested in trawling through reams of copy and are much more attracted to easy reads where quick comparisons can be made. With this in mind, here are some useful tools to help you in devising a content marketing strategy.

Infographics but don’t miss the obvious.

Since 2010, infographic search trends have gone up 800% which goes someway to explaining their popularity. For the lay audience out there, an infographic is a visual and usually colourful representation of usually quite complex data/information. Not only are they beneficial to the visual learners, but they really stand out in the congested market of content, tweets and status updates. The ease at which they can be scanned and shared makes infographics a really engaging medium with the potential to become viral. You can create them on websites such as and The key mistake many people make here is just creating the graphic and then sending the JPEG out which often defeats the object of getting a link back. If you place your infographic on your own website and use an embed code so people can embed it on their sites this creates the link and you get a free link for all of your efforts too.

Social media management apps

Social media is arguably the most important tool for businesses when it comes to content marketing. However, it can become difficult to manage when you have so many accounts across various platforms. Hootsuite is one of the most popular management tools when it comes to social media and it allows firms to execute operations on the likes of Twitter and Facebook from one dashboard. You can schedule messages or status updates, track conversations and even analyse traffic all from one screen. There are other management tools out there such as TweetDeck, Bufferap and Tweepi, but Hootsuite has proven to be the most popular with free and paid versions available with many criticising Tweetdeck since it was bought out by Twitter.

Editorial Planning

Surprise, surprise but content is still key in this new world of digital PR so it’s important to be organised. A content calendar such as DivvyHQ or Kapost makes it easy to stay on top of your content and allows a business to plan and manage the production process for each of its articles. These online tools allows a host of calendars to be set up, categorised in a range of ways from client name to content type and enables the user to add article ideas and deadlines if necessary. If content publishing is your new marketing, then being organised is essential.

WordPress is the blogging weapon of choice

Content Marketing

WordPress is the number one publishing tool out there on the social web and it provides a detailed and versatile platform to deliver content to a potential market. The blogger is king in the digital age and open source software such as WordPress means it’s never been easier to set up a blog or website for your business. WordPress has an intuitive design which makes it easy to create, design and modify posts and is incredibly easy to manage. It’s also created with SEO in mind and has many default features in place to help search engines find your page as well as making various plugins available to increase the search exposure of posts. The key to wordpress is these plugins – so many people just set up a blog with wordpress and post their content but if they actually sat down and went through the most useful apps like Akismet, related posts and many more like these.

Google Analytics

If you’re going to be producing an abundance of content you’re going to want to know where your audience is actually coming from. Google Analytics creates comprehensive statistics about the amount of traffic going to a website and where this traffic is coming from, i.e. search engines, social media etc. It can also give you the make-up of your audiences with it using cookies to determine a visitor’s gender, age and interests. This is a powerful tool (IT’S FREE) which allows a business to determine exactly who to target and how. Another great benefit comes in your knowledge that through utilising analytics, you have a solid understanding of the wants and needs of your audience, allowing you to provide them with what they crave on a regular basis.

All good businesses understand the important of content when it comes to PR and social media marketing, and this list, albeit not exhaustive, highlights some of the key tools which can be used to make content marketing just that little bit easier.

Image credit to bplanet via


goodbyeSince Facebook was first introduced in 2004 its popularity has sky rocketed, particularly amongst teenagers and the younger generation. The site was one of the few places where individuals could keep in touch with old friends, share photos and exchange new information or gossip. However, as the world around us becomes more technically advanced, more websites and mobile apps have been created. These new communication channels have also become increasingly popular and have started to overshadow Facebook which recently stated that it is are seeing ‘a decrease in daily users, especially amongst teens’.

With the introduction of messenger apps, Instagram and Twitter providing different alternatives to Facebook, teenagers are quickly becoming engaged in these apps. According to Mobile Marketing Magazine, Whatsapp is the biggest messaging app in the world, with more than 350 million monthly active users globally. Twitter has received 218 million users and Instagram has reached more than 80 million users, since it was established in 2010.

Aside from the broader range of social media sites now available, Facebook has slowly crept its way up to the older generation. A factor which could play a key role in why teenagers are losing interest. Mums, Dads and various other family members are jumping on the bandwagon and signing up to Facebook. Becoming ‘friends’ with older relatives suddenly hinders a teenagers privacy and the moment your parent comments on an activity of yours, the child can be somewhat traumatised. Due to this reasons, young individuals may no longer view Facebook as young or current and seek for another alternative.

Another possible theory is that it is quite common for people on Facebook to have a large selection of ‘friends’ they barely know due to adding brief acquaintances throughout the years (perhaps for a quick stalk). Whereas Whatsapp, in particular, only allows you to chat with your mobile contacts who tend to be a close friends you see in real life. Not only is this a safer option but it is also a more personal and accessible form of contact.

As Facebook users decrease, vanity amongst adolescences appears to be on the increase with the famous ‘selfie’ becoming progressively popular. MobileYouth claimed that almost half the photos on Instagram (which is owned by Facebook) feeds among people aged 14 to 21 in the UK are selfies. This shocking statistic combined with the need for teenagers to document their lives with photos, explains the transition from Facebook to Instagram but it owns both channels so does it care? Instagram simply allows individuals to edit and display photos onto their page and to browse others photography; an ideal concept for teenagers these days.

It is fair to conclude that a mixture of factors has led to the downfall of Facebook’s younger market. If it wishes to turn this around they will have to find a way to be more current and attend to the needs of this younger generation. With youths losing interest so quickly, it is no doubt a difficult task however something must be done to save Facebook from someday vanishing completely.

This post was written by Nicole Atmore.

Photo Credit: woodleywonderworks via Compfight cc

Leeds: Creative Agencies in abundance

The creative and digital sector is broad in definition but is nonetheless an important and thriving component of the UK economy. This sector covers areas such as media, computer services and marketing, with the common feature between them being technology and a flair for creativity. A 2008 study showed that the GVA (Gross value added) of the creative and digital sector was £59.1 billion, which equated to 5.6% of the GVA for the entire country. This is a measure of the value of goods/ services produced by an industry, area or country. Leeds City

West Yorkshire has developed into one of the leading business regions in the country with Leeds in particular going from strength to strength. Its GVA contribution as a city is £1.5 billion, but it is the creative and digital sector which has really shone in recent years. The industry has seen considerable growth over the last decade with advertising and architecture in particular seeing the most improvement.

Leeds is now the largest new media city outside of London with only Birmingham being on par. Its growing reputation and valuable network means that it is one of the prime locations for new businesses, while its recent growth could also have been attributed to its proximity to the Media City in Salford which sits a mere 40miles away.

According to a 2011 survey conducted by the Creative Leeds group, there are nearly 3,400 creative firms in and around Leeds. Creative and digital businesses in Leeds make up for over 50% of those in West Yorkshire and around 35% within Leeds city centre itself. Despite the large number of businesses, around 70% are considered to be ‘micro firms’, meaning that they employ 10 people or less. In fact, a 2005 study showed there were 2000 self employed people within this sector. These figures reinforce the notion that this industry is prime for entrepreneurs and tends to be start up focused. Taking a wider look at the sector we find that there are over 30,000 people employed in creative firms throughout the city. However, there has been a decline in employment in this area with an overall fall of around 11% since 2008. The areas to be hit most are TV, video, advertising and radio which have seen a slump of 30%.

Prohibition PR is one of the companies that have recognised this growth in the digital and creative sector, both regionally and nationally, and has based its business plan around this trend. Prohibition PR is a company which focuses mainly in online PR and marketing and aims to strengthen its clients presence in an ever evolving digital and social media market. It stands out as one of the leading PR firms in the region and can boast such clients as Audio-Technica, Park Lane Properties and Keepmoat Homes. Managing director Chris Norton, is an award winning PR practitioner and his blog is listed amongst the top 100 marketing blogs in the world.

Some of the other prominent Yorkshire firms in this sector includes Numiko. It is a digital communications agency that creates campaigns and internet applications, whose clients have included the BBC, the NSPCC and Channel 4. They currently employ 24 people and this puts it into the minority of businesses, i.e. the 30% who are not classed as a ‘micro business’.  In 2011 the company had a turnover of £1.5 million and has gone on to win numerous of awards. In May of this year, their multi-platform project, ‘Foxe’s Live: Wild in the City’, won the award of best website at the Rev awards 2013. This project, which collaborates with Windfall Films and Channel 4, also won the award for Best Mashup and Data Visualisation at the BIMA awards in 2012. Some of the other leading businesses in the city include DS.Emotion, which is a marketing and digital specialist and Elmwood which specialises in brand design. Elmwood recently made some redundancies but insists it is still growing ahead of the market. They have also recently appointed a new chief executive in David Godber.

The biggest trade association for this sector is the British Interactive Media Association (BIMA). BIMA try and support and promote the British digital industry as well as sharing knowledge and communicating with other bodies. Other associations include Pact, NESTA and Chinwag.  As for recruitment, Orchard is the largest Digital, Creative and Marketing recruitment consultancy in the north of the country. Leeds Metropolitan University are also helping the industry as their new technology institute is offering 90% discounted courses to help train creative and digital micro businesses.

The sector in Leeds has been given a further boost with plans for a £90 million investment to create a digital centre in Westgate being approved by Leeds City Council. It is thought that the renovation of a grade 2 listed building into a creative and digital workspace, with a high spec infrastructure, will create 40 jobs in the next year and a further 300 jobs in the Leeds city region by the year 2026. It is also predicted that it will create an additional £95 million GVA in that period.

It is clear to see the importance of the creative and digital sector, not only for the national economy, but also for the success of a region or city. It is anticipated that the sector will continue to develop in Leeds with a 6% growth expected in the next 5 years, consolidating the city’s position as one of the UK’s key creative hubs and the largest media city in the north of the country.

Image credit to Tom Blackwell.

Did Michael O’Leary go too far in unmoderated Twitter stunt?

On the 21st October Ryanair’s CEO took over the airline’s Twitter feed for a live chat session in an attempt to change the perception of their hardened image.

After posting a photo of himself dressed as a leprechaun Michael welcomed us all on Twitter to #GrillMOL.

I ask the question though, do customers really have a ‘hardened’ image of Ryanair or do they think they are just plane greedy? Many tweets were asking if they would be charged for asking questions – doesn’t this say it all? One person following the chat asked: ‘Have you managed to find a way to charge us €5 for every tweet using #GrillMOL’ to which O’Leary replied ‘great idea. Have a team workin’ on it as we breathe’.

As the conversations progressed, O’Leary became a little rude. One female reminded her followers about the live chat, which started at 4pm, to which O’Leary replied ‘Nice pic. Phwoaaarr! MOL’ the woman was ‘#NotImpressed’. She wasn’t the only person left unimpressed with the CEO’s lewd behaviour. There was a huge backlash over his comment and the clearly inexperienced Twitter user soon realized people were discussing his comment. Once he realized, he tweeted: ‘Learning on da job! Always compliment ladies pics.’

O’Leary even went as far as to joke about putting beds underneath the hold for people wanting to join the Mile High Club. This was obviously meant in good humour but following  his earlier tweets, it wasn’t well received by many of the chat followers.

Prior to the chat, plenty of frustrated people are regularly asking to speak with the CEO or someone of authority in the company rather than a member of the customer service team. I’m not entirely sure their responses were what they wanted though.

Was this PR stunt a success or did it portray Ryanair as rude and careless. I’m not sure this was the best use of social media, however it has created a great deal of noise around the company, even if it hasn’t particularly been for the right reasons.

What was he supposed to do? People did not expect these sorts of relies, which is why we are all discussing them. Most people tweeting O’Leary were complaining or insulting the company and he would have spent his hour apologising for the poor customer service and unexpected charges many Ryan Air customers expect from them.

Was the Ryanair head left unprepared for this live chat and should he have had a social media manager leading the conversation for him? Or was it all a planned publicity stunt? Let us know your views on the events and the fallout below.