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The Top Social Media Mistakes of 2013

Another year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet. Masters in Marketing have contacted us this week after creating an interesting infographic rounding up the worst mistakes from brands in 2013. Now if you read the Prohibition blog regularly you will know we like a #fail or two.

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Social Media Fail Examples

It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others have made a pretty big mess of things online, not just for themselves but for their respective employers too. Ouch, social media: How to do it wrong!

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Five social media mistakes you should avoid

Social media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness. In fact, around 89% of businesses who focus on social media have reported an increase in brand recognition. Unfortunately though, this is the PR advice of the idealist and it fails to highlight what steps need to be taken to ensure that the reverse doesn’t happen and you don’t isolate yourself from the very people you’re trying to access. Here are five social media indiscretions which could have an impact on your customer engagement and your reputation.

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Five must have tools for content marketing

One of the biggest problems for businesses is that they have something to say, but not a voice loud enough to rise above the swarms of other businesses also trying to tell people their message. Here lies the need for content marketing which offers different tools to help your voice stand out from the crowd. A creative and original content strategy can be the key to connecting with your audience whilst also expanding your social footprint. This can range from the content you create to tools you use to publicise it.

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IS IT GOODBYE FOR FACEBOOK?

goodbyeSince Facebook was first introduced in 2004 its popularity has sky rocketed, particularly amongst teenagers and the younger generation. The site was one of the few places where individuals could keep in touch with old friends, share photos and exchange new information or gossip. However, as the world around us becomes more technically advanced, more websites and mobile apps have been created. These new communication channels have also become increasingly popular and have started to overshadow Facebook which recently stated that it is are seeing ‘a decrease in daily users, especially amongst teens’.

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Leeds: Creative Agencies in abundance

The creative and digital sector is broad in definition but is nonetheless an important and thriving component of the UK economy. This sector covers areas such as media, computer services and marketing, with the common feature between them being technology and a flair for creativity. A 2008 study showed that the GVA (Gross value added) of the creative and digital sector was £59.1 billion, which equated to 5.6% of the GVA for the entire country. This is a measure of the value of goods/ services produced by an industry, area or country. 

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Top Tips: Advanced community management Seminar

Early last Thursday morning, the Prohibition PR team travelled to the Yorkshire Sculpture Park to host a special breakfast seminar on advanced community management as part of our Social Media Training Series.  A variety of business and marketing experts from all over the country came across to evaluate their current digital and social media strategies and, more importantly, to find out how to adapt and improve them.

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SEO vs. Social Media

A pattern within the younger generation is definitely emerging, with social networks growing in popularity as a method for a discovery resource; in 2010 only 18% of people were using it for that reason, up to 25% in 2011 and then in 2012 it reached 32%. Although the usage of search engines such as Google, is up from 54% in 2012 from 50% the previous year, many are questioning whether to reconsider their marketing strategy and start spending less efforts on SEO.

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