Find out how your brand really shows up in AI search
If your business isn’t being cited, mentioned or linked in those answers, you’re quietly losing brand visibility and impact to competitors, even if your traditional SEO looks fine.
Our AI Overview Visibility Audit is a focused assessment that shows you how your brand performs in AI-led search experiences, where you’re missing, and what you can do about it. It gives you the insights and transparency you need to plan meaningful improvement.
What Is An AI Overview Visibility Audit
An AI Overview Visibility Audit is a focused review of how your brand appears across:
- Google AI Overviews / AI Mode: the AI-generated snapshots that sit at the top of key search results
- Answer engine experiences (AEO / AIO / GEO): how AI models summarise your category, problems and solutions
- LLM assistants: how tools like ChatGPT and other conversational models reference your brand and competitors
We provide a search visibility audit to analyse the AI answers that matter for your audience and map:
- Where your brand is present or absent
- Which sources and citations AI is using
- How often competitors are being surfaced instead
- The PR, content and technical gaps that are holding you back
What We Do
An AI Overview Visibility Audit is a benchmarking exercise that evaluates how AI engines describe your brand, products and competition in reality. We look at AI Overviews in Google, responses from Perplexity, Claude, Gemini and Copilot, and the way chatbots and other AI platforms handle your core topics, keywords and customer questions.
Our approach combines qualitative and quantitative evaluation. We assess sentiment, context and voice in AI responses, alongside visibility metrics such as keyword rankings, search traffic, brand mentions, backlinks and overall performance against key competitors. The outcome is a benchmark you can share with stakeholders and executives, supported by clear reporting rather than guesswork.
Why AI Overviews And AI Search Matter
Google’s AI Overviews and similar features from other platforms use advanced technology to give users a quick, synthesised answer, pulling from multiple web sources. These summaries appear in “position zero” and often capture attention before users see the traditional blue links.
For brands, that means:
- More journeys start, and end, inside AI answers
- Authoritative, well-structured content is more likely to be cited and linked
- PR coverage, expert commentary and owned content all shape what AI chooses to show
If you don’t understand how AI systems and their algorithms are currently describing your brand, you’re flying blind. An audit gives you the accuracy and efficiency you need to make better decisions about content, PR and digital.
What We Look At In An AI Overview Audit
This is where your PR, digital PR and content footprint become critical. If AI is leaning heavily on sites you don’t feature in, that’s a clear opportunity.
We combine PR thinking, content strategy and technical checks. A typical audit covers:
Query & Scenario Mapping
We identify the searches and prompts that matter most:
- Category and problem-led queries
- Brand-led and competitor-led searches
- High-intent commercial queries where AI Overviews frequently appear
Here we look at the keywords and topics most likely to influence brand visibility.
AI Overview & AI Answer Analysis
We then test how AI responds:
- Do you appear in Google AI Overviews / AI Mode for those queries?
- Are you mentioned by name, cited as a source, or linked at all?
- Which competitors and publishers are dominating the answers?
This is about detection of gaps and misalignment – spotting where AI answers don’t match your real strengths and where ongoing monitoring is needed.
Source & Authority Mapping
We look at the underlying sources AI is drawing from:
- Owned assets (your website, blog, resources)
- PR coverage, thought leadership and third-party content
- Industry sites, directories, reviews and media outlets
This highlights where additional coverage or content will have the greatest impact on how AI and search engines understand your brand.
Content & Structure Review
We review how easy you are to “understand” from an AI perspective:
- Clarity of your positioning and propositions
- Presence of FAQ-style content, definitions and how-to guides
- Use of headings, schema/structured data and internal links
Small structural improvement can significantly increase how accurately AI parses and surfaces your information.
Risks, Gaps And Quick Wins
Finally, we identify:
- Queries where you should appear but don’t
- Outdated or unhelpful ways AI currently describes you
- Quick fixes vs. longer-term PR and content development opportunities
We also flag any basic security, governance or content compliance considerations, so you’re confident what AI is pulling through meets your standards.
What You Get
You’ll receive a clear, practical package, not a 60-page slide dump.
- AI Visibility Scorecard: A simple view of where you currently stand across AI Overviews and AI assistants for your key queries, with concise reporting for senior stakeholders.
- Competitor & landscape snapshot: Who AI is favouring in your space and why – including the publications and pages that keep appearing.
- Source, content and structure recommendations: Specific insights to improve your website content, FAQs, guides and thought leadership so AI engines can understand and surface you more accurately.
- Prioritised action plan: A clear sequence of actions your marketing and comms team can take over the next 3–12 months, with recommendations for light-touch monitoring rather than manual heavy lifting or full automation.
If you’d like, we can also bolt on AI training for PR and communications, so your team knows how to embed these practices into everyday work.
Who Is An AI Overview Audit For?
This service is designed for:
- Marketing and comms leaders who want to understand how AI is reshaping discoverability
- Brands in competitive sectors where visibility is hard-won and new AI features are reshuffling the deck
- In-house PR and digital teams who need evidence to secure budget for PR, content or technical improvements
- Organisations already investing in SEO and PR, but who aren’t sure how that translates into AI search visibility
Whether you’re a scale-up looking for a breakthrough, or an established brand trying to protect your position, the audit gives you evidence, not guesswork, and a clear assessment of where to focus next.
Our Integrated PR Services In Leeds
AI audits sit inside our wider integrated services, so you’re not buying a siloed project, you’re tapping into a full PR, social and content engine that can act on the findings from your AI visibility audit.
We’re a full-service PR agency, with digital marketing specialists, designers, video editors, event planners and researchers working together to create and implement airtight strategies.
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Our sector expertise:
Why Choose Prohibition?
Most AI visibility conversations are happening purely in SEO circles. Prohibition brings a different and complementary, perspective:
- PR-first, integrated mindset: We understand how media relations, thought leadership, social and content interact to build authority, and how that feeds into AI models over time.
- Hands-on AI experience: We’re already integrating AI into media relations, content drafting and measurement, and we run dedicated AI training for PR and comms teams. You get advice grounded in how people actually work day-to-day.
- Actionable, not theoretical: Our focus is simple: show you how you currently rank in AI-led overviews, explain why, and give you a realistic plan to improve, without jargon or false promises.
One of the North’s leading PR agencies
Good work deserves to be credited, and ours is exactly that. Our campaigns have won us over 45 different awards and established us as one of the North’s leading Public Relations agencies, so you can trust good PR comes from us.
From high-level feature stories in influential media to innovative programmes, partnerships and that drive conversation online, we devise smart strategies and create content that reaches the right audience and builds your brand.
Ready To See How You Rank In AI Overviews?
If you’d like to know how AI is talking about your brand, and how to improve that picture, we can help. Book an AI Overview Visibility Audit today and turn that first AI assessment into a plan for better brand visibility.
