We’ve got some exciting news – a brand new client under our belt! We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience.

As the America’s #1 selling pre-workout brand, with brand ambassadors including Kevin Hart and an exciting new flavour collaboration with confectionary brand Starburst, we have been tasked with infiltrating the UK market and attracting new customers by driving engagement and meaningful communications with C4’s audience. Something we’ve absolutely loved getting involved with!

The project means we are leading on C4’s UK content creation and influencer activity, underpinned by a comprehensive organic and paid social strategy. While the main focus is on C4’s more traditional fitness audience, we are also exploring the wider go-getters, self-starters and entrepreneurial move-makers, tapping into the global brand messages of “Energy For All” and “Ignite your Fire” – watch this space for more creative content coming soon.

Andy Hughes, UK Marketing Specialist at Nutrabolt comments: “We have exciting and ambitious growth plans for C4 in the UK following on from the brand’s huge success in the US in recent years. We were looking for an agency that really understood what we were looking to achieve and one that was we able to meet the challenging brief we have set for the next 12 months.

“Prohibition fit the bill perfectly – from the get-go the team understood exactly what we were looking to achieve – not only from a strategic point of view but also creatively and visually. We have been delighted with the initial campaigns we have worked on with the team and are looking forward to some exciting campaigns throughout 2022.”

Our Head of Creative, Vicki Murphy comments: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in. There’s such potential for this brand in the UK and we have some really exciting plans for the next 12 months – working with inspirational athletes and entrepreneurs – and collaborating to position C4 as the challenger brand in the UK for pre-workout and energy drinks.”

Check out our work so far by heading over to C4’s Instagram account here.

At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you: hello@prohibitionpr.co.uk

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About Abbey Gray

Junior Account Manager at Prohibition PR. First class journalism graduate, passionate writer and novice baker! Based in Leeds.