26 May 2011

A twitter power car race – Case Study

I love this case study from Mercedes

26 May 2011

I love this case study from Mercedes Benz about its Tweet Race. The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually existed.

It’s a great example of how a clever idea with a decent sized budget can help create online buzz and sell cars.

Mercedes-Benz Tweet Race from thepixel on Vimeo.

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