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June 13, 2011

3 Dos and 3 Dont’s Of Guest Blogging

By now, most bloggers understand how important guest blogging is to the success of your websites. Gust blogging can bring you extra visitors, give you more coverage, and can give you the chance to get to know some of the biggest names in your niche.

There are however some very important dos and dont’s to consider when you guest blog, in order to ensure you get the most from your efforts, whilst not treading on any toes.  Here are my top three things to do, and top three things to avoid when you get your shot at guest blogging.

Don’t – Forget to leave a link

One of the best things about guest blogging is that it gives you the chance to pick up a ton of new readers and subscribers along the way. Providing a post full of good value and interesting content is sure to entice people to find out more about you and your site. Make sure you remember to add a link to your site so people can come and read more of their content.
Ignoring the opportunity to leave a link on a guest post is like leaving money on the table!

Don’t – Overdo the links

Whilst it is widely accepted for you to leave one, or even two links at the end of your guest post, what you should avoid is leaving too many links. Including links to every one of your 12 blogs at the end of your guest post is the fastest way to turn off readers, and will probably ensure you never get the opportunity to guest blog for that site again.

The blogging community is pretty close knit, and the Internet makes it very easy for a bad reputation to spread very quickly.

Don’t – Count out the little guys

It can be great networking with some of the major sites and bloggers of the world, and they can bring you a heap of new subscribers. However, do not pass up on the chance to guest post on a smaller site or blog, as these sites can grow very quickly.

Every site starts with a small audience, and if you are on board at the start, you’ll benefit when they make it big.

Do – Provide quality content

Nothing will hurt your blogging career more than trashing another persons site. Making guest posts that are purely promotional, and carry no substance or benefit to the reader will do your rep no good at all.
Ensure that when making a guest post you provide the highest possible quality of information. This is a chance to showcase your talent to a new audience so make the most of it. Most importantly remember to treat other’s sites as you would want them to treat yours. Here’s a look at how one blogger goes about finding quality guest bloggers (click here)

Do – Take the chance to network

When you guest blog, don’t simply post and forget about it. There is a good chance people will comment on what you have written, and this gives you a great chance to reach out to, and meet new people in your niche. Ignoring what others have to say about your post shows a lack of respect, and remember blogging is all about being social.

Do – Enjoy yourself

Although you are writing for someone else don’t let the pressure get to you. Write as you would for your own site and try not to concern yourself too much with things like, “Will they like me?, What if nobody comments on this?” etc.

They are things you can’t control and often nerves will inhibit your ability to create. Guest blogging is highly effective, great for networking, and a whole lot of fun. Don’t forget, enjoy the process, stay professional, and reap the rewards.

This was a post by Lior who works for Kitchen Stools Direct, a bar stools and kitchen stools ecommerce store.

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