Prohibition blog

September 2019

Viewing posts from September , 2019

Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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Top 13 influencer marketing fails

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand. On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Here are 13 of the worst influencer fails:

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How to avoid failing with your influencer marketing

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements. With that in mind, here’s our top tips on how you can ensure your social media influencer campaigns run smoothly:

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Top five tips on how to improve your engagement on Twitter

Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn’t well engaged with – which makes the effort of sharing content almost seem like it’s not worth it. The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement:

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