When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can With that in mind,...
Read MoreWorking with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...
Read MoreInfluencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...
Read MoreOften people find themselves in a position where they are posting for the sake of posting or are sharing content that isn't well engaged with - which makes the effort of sharing content almost seem like it's not worth it The key to having a...
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