Prohibition blog

August 2014

Viewing posts from August , 2014

Internet Activism vs. Keyboard Warriors

The fact that social networks have become a vital information resource for mainstream news outlets, brands and everyday people is no longer news to anybody. We’re all aware that brands have been using them to their advantage for quite some time now, having noticed the benefits of investing time and effort in social media, grade A brands such as Coca-Cola, Red Bull and Converse are all still leading the way in this space and are benefiting from the added awareness that strategic social media programmes create. More recently, lesser known brands have been using this benefit to their advantage, these brands being everyday people like you and me.

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