Prohibition blog

December 2013

Viewing posts from December , 2013

The Top Social Media Mistakes of 2013

Another year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet. Masters in Marketing have contacted us this week after creating an interesting infographic rounding up the worst mistakes from brands in 2013. Now if you read the Prohibition blog regularly you will know we like a #fail or two.

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Social Media Fail Examples

It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others have made a pretty big mess of things online, not just for themselves but for their respective employers too. Ouch, social media: How to do it wrong!

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Five social media mistakes you should avoid

Social media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness. In fact, around 89% of businesses who focus on social media have reported an increase in brand recognition. Unfortunately though, this is the PR advice of the idealist and it fails to highlight what steps need to be taken to ensure that the reverse doesn’t happen and you don’t isolate yourself from the very people you’re trying to access. Here are five social media indiscretions which could have an impact on your customer engagement and your reputation.

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