Prohibition blog

September 2013

Viewing posts from September , 2013

The Best Social Media Tools for Content Marketing and Search

In this article the brilliant Paul O’Brien discussed the influence of social media on search engine rankings and highlights a number of tools which can be used to help bring some strategic focus to your content marketing programmes. Organisations often struggle to understand the relationship between their website content and social media. They have almost all embraced content marketing in the last 24 months and at this point, you’d be hard-pressed to find a business that isn’t interested in social. Nonetheless, the specific relationship between these two disciplines is hazy at most companies. How do these two critical elements play a symbiotic role in your marketing mix?
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