Prohibition blog

April 2012

Viewing posts from April , 2012

Fancy yourself as the UK’s music reviewer of the year?

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Hi my name is Amy and I am new here at Prohibition, so please be gentle with me. Do you read up on all the reviews of your favourite gigs you want to attend? Do you like reading about other artists that you might be interested in going to see? Well you’ve got a shot, thanks to our client Audio-Technica, to write your own review and win some free tickets and lots of new musical goodies!

Audio-Technica is celebrating its 50th anniversary this year, and to say thank you for allowing the company to grow to the extent that it has, it is running a competition all summer. This forms part of our Sounds of the Summer strategy to help them find the UK’s music reviewer of the year. So let’s tell you what the competition entails. You could see your name in lights and win a whole load of music related gadgets and goodies that will change the way you listen to and record music.

You don’t have to be the worlds leading writer, all you have to do is the following:

  • Upload an image that you took from a gig that you have been to see.
  • Write a review on the gig. This should be around 100 – 800 words.

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You could include the following in your review:

  • Who did you go and see?
  • Where did you see the gig?
  • What was your favourite part of the gig?
  • What would you like to hear more of?

What’s in it for you? Well if your review happens to be the one that is picked over at Audio-Technica HQ, you could win this amazing bundle of prizes:

  • Two very special exclusive tickets to Reading Festival
  • A stunning pair of Audio-Technica ATH-M50 headphones
  • An amazing AT2020USB microphone that is worth £150
  • The lucky winner will also get their review published on the official Audio-Technica social media channels
  • And finally, an exclusive Audio-Technica goody bag of signed merchandise from our artists performing at the festival

imageSo there are a few terms and conditions that you need to abide by, as every competition does. All images uploaded should be copyright free and bring the event you attended to life. You can enter up to 4 times for your shot at winning. The team at Audio-Technica will choose the final short list of the best five, which will then be handed over to the general public to vote.

 

Head over to Facebook and enter the competition, view other entries to see what you are up against, and of course share it with all of your Facebook friends!

Good luck to everyone that enters, spread the word and get everyone you know involved!

Five PR Tips for Google+ Brand Pages

When Google+ first launched, it was limited to only personal accounts, restricting businesses from creating Google+ profiles. However, Google+ Pages are now available for personal and business use alike. The service is rather similar to Facebook in concept, being a social media site, but it is a bit more restrictive. For example, you cannot contact someone who has not already added you to their circle. That complicates advertising and marketing, but it does not lessen the importance of creating a Google+ Page. Once you get your Google+ up and running, here are some PR tips to make it worth your while.

  1. Create a Redirect or Shortened URL for Your Page
    Right now, Google+ Page web addresses are horribly ugly. With Facebook and Twitter you can create a reasonably shorted URL that people can use to visit your profile; on Google+ it is plus.google.com/ followed by a long string of random numbers and letters. There are a variety of free services that can shorten a URL for you, or you can simply create a redirect link on your domain. Whatever method you chose, be sure to make your Google+ Page URL something that people can easily remember.
  2. Link to Your Google+ Page
    While Google+ Pages limit you to communicating only with people who have added you to your circle, you have no such limitations on your website, Facebook or Twitter. Be sure to add links to your Google+ Page on all of your sites and social networking accounts to help people find your page and be aware that you have one. Google suggests that you put your Google+ badge on all of your sites, which takes visitors directly to your Google+ Page, allowing them to add you to their circle.
  3. Put Content On Your Page
    Driving visitors to your Google+ Page doesn’t accomplish much if you don’t have any information on the page, or if it simply is a link back to your website. Your effort should be to create a page that will cause people to want to add you to their circle. Once you are in someone’s circle, you have officially opened the lines of communication on Google+. This space is also an excellent advertising board, allowing you to put up information about new products and services or any sales or specials that are going on.
  4. Communicate with People Who Have Added You to Their Circle
    Once people begin to add you to their circle, start taking advantage of it. Those circle additions are hard won prizes, so be sure to use them to promote your company. This can involve updating people of additions to your Google+ Page, letting them know when new content is added to your website or even letting people know about contests you are offering. The advantage of having a contact list based on people who have added you to their circle is you know they have some sort of interest in you, or they would not have added you.
  5. Put Someone In Charge of Your Google+ Page
    If you have a social networking department, you’ve probably already done this, but be sure to assign a person or department (or digital PR Agency) to keeping up your Google+ Page. You’ll want to keep it updated and take advantage of marketing options when people add you to their circle, but you also want to be sure to respond to feedback sent to your Google+ account. People are frequently using social media sites to voice concerns or kudos to companies; be sure to read and respond to yours because ignoring social media communications is poor customer service.

Sam is an Internet marketer who is in charge of his company’s social media monitoring and he is always on the lookout for new tools to help him do his job more efficiently.

The Power of the Media

During a recent seminar at university, we were discussing dissertation topics. The media was one of the topics that we thought of. It got me thinking, just how powerful is the media? How much of the news we receive is actually 100% fact?

The news that the population of North Korea is state controlled due to the communist state the Government insist upon. That gets me thinking though, how on earth do we know that our news isn’t controlled by our state? We’re told that the news is 100% fact (to a certain extent) but how can we be totally sure?

This topic really got me in to public relations in a way, during my media course at sixth form, we looked in to how other countries received their news, and how it differs from our democratic society.

I can’t imagine being so sheltered from the media, especially with all the news we receive. There isn’t a moment in the day were we are not confronted by some form of media, especially now-a-days with our constant need for social media. I check Facebook constantly throughout the day, along with Twitter and I update my blog as much as possible, so there isn’t a point in the day were I am not receiving some form of news.

This is partly due to my course though, as it is incredibly important that I keep up to date with news. I have numerous news apps on my phone in order to stay up to date with the goings on in the world, like my previous blog post highlights, Kony 2012 has shown the true power of social media in the world.

I have a strong feeling that when my time comes to write my dissertation, that media/social media will be the topic that I write about, considering the fact that they both play such a major role in PR.

BEING TRENDY ON SOCIAL MEDIA

Twitter has made it all too easy to start an argument. Previously, you woke up, read the newspaper or watched the news, then you’d get to work and discuss a story in a relatively calm and reasonable manner. Now, thanks to Twitter, instead of reading a story and thinking about it and formulating a reasonable stance, we instead have to say the first thing that comes to mind. Whether it’s the pasty tax or teenagers screaming at adults for not being ‘Beliebers’ there is always something to get us riled.

There is one thing that drives this debate: trending. Trending has now made it so easy to get involved in debates. Instead of simply having these discussions with your friends, now with the simple use of a ‘#’ you can now debate with anyone who is also looking.

One issue I have with trending topics is that given the limited use of characters it’s quite hard to have a sincere discussion without flooding someone’s feed. Already having just 140 characters to express your opinion, this is further reduced by the hashtag topic itself which can often take up another 20 characters. It’s also a spur of the moment thing. You can’t really plan to start something that will trend.

One area where I believe #hashtagging comes in to its own is promotion. It takes big or unusual events to get something trending. But with Twitter’s advertising platform promoted trends, it becomes easier to direct what people are actively talking about. This has worked well with a number of films, especially comedy, where the aim becomes to start ‘banter’ and to make it fun to talk about that particular film. However, once you’ve paid your money there is no control over how others with use your promoted trend or what it will show up with.

It is more difficult to trend with other products. Even with product giveaways for quality prizes it difficult to get enough tweets to get the product or brand name trending. EA Sports FIFA, for example, give away tickets for most Premier League games every weekend, and other companies have been known to offer prizes such as tablets or phones, yet they find that their name or product is not being seen as often as they’d like.

Trending is something that works best in real time. It helps drive conversations for events that are unfolding whether it is about government policy or what is happening on Geordie Shore. More organisations might be better instead of pushing products to join in the conversation and the associated with a trend. By getting involved they could find themselves becoming experts on a topic, giving them a more lasting presence.

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