I love this case study from Mercedes Benz about its Tweet Race. The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually existed.
It’s a great example of how a clever idea with a decent sized budget can help create online buzz and sell cars.
Mercedes-Benz Tweet Race from thepixel on Vimeo.
Warning this is a self-promotional post from someone who is rather happy!
I have just got back to work today after seven beautifully sunny days in Kos with my family and after going through the obligatory work related emails I stumbled across a number of tweets congratulating me on my position in the Brand Republic Top Marketing Blogs. In case you didn’t know the BR 200 is a list of (it’s description):
“The best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.”
I opened the link to find out that my little-old blog is ranked 27th in the world and I was stunned and overwhelmed. Obviously, there are some truly amazing blogs in this list and I am honoured to be even within the first couple of hundred. The only problem is I will now have to be interesting and entertaining.
