Tag Archives: PR

  • For many, starting a career in Public Relations is not easy. But just how do you go about getting into the industry? Well, there are several interesting aspects to consider: 1) A degree is not always essential. Whilst many go to University and get a degree in PR, communications or English before looking for work, it is not the be all and end all. The Public Relations apprenticeship scheme run in association with the PRCA helps young people gain the necessary experience as well as qualifications Apprentices are appealing because they receive practical experience and they get to truly know what it is like to work in the industry at a younger age. Unlike many university graduates that will ...

  • With the news that the majority of digital marketers are forecasting that their budgets will grow significantly this year, it seems that companies are finally understanding how vital it is to have a strategic marketing strategy that works online. Research in the US, carried out by Best Practices, LLC found in a study of digital marketing firms, at least 72% predicted that their levels of online marketing would increase by a minimum of 10% in the next year. This is a trend that is being mirrored over here in this country, where it was recently announced that companies spent £800 million on online marketing alone last year. Such a large sum is only set to increase, with companies being ...

  • Nokia’s encouraging sales figures, recently published, have shown how people from all backgrounds are becoming ever-more keen to access social media and interact with others. The Finnish firm, which has been around for years and has been responsible for some iconic phone developments in years gone by, had been left behind as the new kids on the block, such as Apple, brought out new technologies which they were unable to match. To put it simply they failed to see the smartphone explosion and were left behind which resulted in it losing its majority market share. But the news that Nokia’s ...

  • Okay so we all know that questions at a job interview can be pretty difficult to answer, or have a response that you would rather not say but you have to say it in such a way that is not offensive to the employer or the company, so what would you say if you were asked for your Facebook password by an employer at a job interview? Personally, I would say no. Not that I have anything to hide at all, but I think that privacy in a job is important. In PR you will always have to take work home, so keeping your private life private is one of the only things you are left with. I think this is ...

  • With Twitter reaching over 500 million users it’s safe to say that they’re not all going to be useful, and with such high numbers it often becomes difficult for your target audience to find you. So how do you make yourself stand out Twitter? Here are our tips: 1. Be relevant – To make sure that you engage your target audience you need to make sure that all your tweets are relevant to their interests. As an organisation you will fall in to different categories such as technology, sports, etc. Make sure your tweets are focussed on your area of expertise and hashtag whenever it’s appropriate to help make your message more easily seen by your audience. 2. Have two personal accounts ...

  • British boxing has taken another beating after the actions of former World Heavyweight Champion David Haye and Dereck Chisora brought the sport in to disrepute. Haye, who retired after losing the title to Vitali Klitschko, was looking to restart his boxing career by demanding a title rematch during the post-match press conference between Chisora and Klitschko, a video which has quickly spread across social networks. However, Chisora took offence to Haye’s tactics and the two squared off in an impromptu brawl, with Haye’s trainer Adam Booth receiving a nasty cut on the head from a smashed bottle. Both men may now face jail time with Haye, accused of causing grievous bodily harm, facing the possibility of spending six ...

  • There’s a longstanding perception that Christmas starts early for PRs, what with all that wining and dining of journos, and schmoozing of clients, eh.....but actually, nothing could be further from the truth. It’s true that media relations activity can slow down, but what happens if an unavoidable issue occurs over the festive period, which affects a business’s reputation both here in Yorkshire or across the UK? Perhaps, a senior executive is caught with his or her proverbial ‘pants round their ankles’ or a factory’s premises burns down on Boxing Day? With the increasing influence of social media it doesn’t take long for a mini crisis to become a major catastrophe thanks to the real time nature of the likes of ...

  • It seems that the fallout from England’s failed bid to host the 2018 World Cup is set to rumble on. What’s more, the debate about whether we have genuine reason to feel aggrieved or whether we’re just wallowing in self pity will split football fans across the nation. Media pundits are predictably spinning out their forthright views, amongst which are some interesting comments and support from unlikely sources. Blackpool’s colourful gaffer, Ian Holloway, suggesting (tongue-in-cheek of course!) that The FA would have been better dividing the estimated £15M they coughed up, into brown envelopes marked for Fifa’s attention! And, with Manchester United’s dyed-in-the-wool Scots manager Sir Alex Ferguson, being quoted in today’s Sunday Express labelling the decision as ...

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