Social Media

  • Move over NekNominate, there's a new challenge in town as Prohibition brings you what is soon to become a new internet phenomenon - Jaff Nominate. The rules are simple. How many Jaffa Cakes can you cram down in one minute? Currently the world record stands at 17, and the PR agency record, as achieved by our very own Adam, is a paltry 7 in comparison. 1) The Jaffa Cakes must be of standard size 54mm (2.125in) in diameter, and must be eaten as they come from the pack and may not be altered or modified in any way 2) You must completely swallow one Jaffa Cake before eating the next one (show your mouth is empty with an "ahhhhh") 3) No ...

  • Yesterday at Yorkshire Sculpture Park, the Prohibition team headed up another of our strategic social media seminars for industry professionals, this time focusing on generating an ROI on Social Media. With over 30 guests in attendance, our MD Chris delivered a half hour seminar advising organisations on the best ways to generate and calculate a return on investment. The seminar went down a treat, and once the presentation was concluded, Chris spent time fielding multiple questions from what was a clearly engaged audience. With some attendees travelling from as far afield as Nottingham to gain insight into the subject, the topic of Social Media ROI is clearly one of genuine interest within ...

  • How often do you post an update on your Facebook brand page? Weekly, every other day, daily, more often than that even? There’s not necessarily a right or wrong number of times to post updates, and your appropriate post frequency depends heavily on your brand, the purpose and broader strategy of your page and how interested or engaged your audience is. Clearly a Gen Y mobile operator or fashion retailer will do things differently to an engineering company or a law firm, but regardless of sector, it’s always worth asking yourself some serious questions to make sure your content is as fresh, engaging and hard-working as possible. Here’s a few pointers to ...

  • So 2014 is now well and truly upon us and I think I am right in saying our lives would be incomplete now without the social web. When you take a careful look around everyone seems to have their smartphone either glued to the palm of their hand or a tablet within grabbing distance. It appears we have all become obsessed or addicted to using our phones and we seem to get a strange kind of anxiety when we can't find them. What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn't ...

  • Sadly sometimes it's inevitable that from time to time, customers will have a small gripe with your company, and if you have a social media presence it can often result in people becoming rude or abusive on your online platforms. In order to try and contain or extinguish these figurative fires you need to approach the situation in the right manner to prevent customer dissatisfaction and this negativity. Facebook Settings - Before you start When first starting your Facebook page it's always worth familiarising yourself with the page settings which are accessible to a page admin. To start, you have the option of whether you want to ...

  • Just as marketers and PRs were finally starting to get to grips with the growth of social media, the landscape has quickly shifted again as new media and technologies have begun to add another string to their ‘network society’ shaped bow. Conventionally, the use of social media has revolved around the sharing of media and ideas thanks to the rapid development of the internet which has come a long way since the dial up connection and Alta Vista search engines of old. In fact, it’s this progression which has seen a continued growth in society which has resulted in a recent move from the information age, to ...

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    The Top Social Media Mistakes of 2013

    Posted by on 19 December 2013

    Another year of a world immersed in social media has passed us and it still seems companies have still not fully got the hang of this social media thing just yet. Masters in Marketing have contacted us this week after creating an interesting infographic rounding up the worst mistakes from brands in 2013. Now if you read the Prohibition blog regularly you will know we like a #fail or two. Stand-out examples are: Burger King’s Twitter hacking Burger King had its Twitter account taken over in 2013 by hackers. What happened was the worst possible case scenario for Burger King, they turned their page into an advert for their biggest rival McDonalds. Changing their logo to the classic McDonalds they began and posting ...

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    Social Media Fail Examples

    Posted by on 5 December 2013

    It’s easy for the average Joe to express his opinions nowadays. If you’ve got yourself a Facebook or Twitter account you can comment on absolutely anything you like and the chance is someone will see it. This being said how many arguments are started on Facebook or Twitter? How many comments are deleted? And how many times have people flat out dropped the ball by accident? Don’t worry, unless you’re an influential figure most likely those mistakes you make on social platforms will be forgotten in a week or so. Better yet, you’ve got your head screwed on and you know what not to say online. But some people however are not so smart, and others ...

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    Five social media mistakes you should avoid

    Posted by on 2 December 2013

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    Social media is arguably the most powerful tool at a company’s disposal when it comes to reaching out to a new potential audience and increasing brand awareness. In fact, around 89% of businesses who focus on social media have reported an increase in brand recognition. Unfortunately though, this is the PR advice of the idealist and it fails to highlight what steps need to be taken to ensure that the reverse doesn’t happen and you don’t isolate yourself from the very people you’re trying to access. Here are five social media indiscretions which could have an impact on your customer engagement and your reputation. Not ...

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    Five must have tools for content marketing

    Posted by on 27 November 2013

    One of the biggest problems for businesses is that they have something to say, but not a voice loud enough to rise above the swarms of other businesses also trying to tell people their message. Here lies the need for content marketing which offers different tools to help your voice stand out from the crowd. A creative and original content strategy can be the key to connecting with your audience whilst also expanding your social footprint. This can range from the content you create to tools you use to publicise it. The one thing you can’t top is creating imaginative and high quality content, consistently. If you want people to repeatedly return to you, ...

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