Journalism

  • Content marketing is a fairly new concept, and although many may see it simply as online journalism, the reality is that content marketing is a key tool in drawing in an audience and increasing the visibility of a client. If you have clients whose products aren't of genuine interest to you then producing engaging, interesting copy can prove to be difficult. Here at Prohibition, we produce web content for a wide range of products and services, and know just how much work goes into perfecting a content marketing system and becoming experts on multiple subject matters. If you're struggling with where to start on those tricky pieces of content, then check out our guide as to best practice. Know the audience ...

  • Don’t be afraid the agency is not as scary as the name may seem, except Chris Norton, watch out for him! I had no idea, clue, understanding, gist or hint about Public Relations, the term I like to use for myself in a situation like this is ‘I am a blank canvas’ meaning I have no knowledge but I’m ready to learn and ready to work, so throw all the paint you can on me.  Working for 3 months at Prohibition PR, I can now officially say I have knowledge and understanding about Public Relations and its relative Social Media. So here is an abundance of tips that I have learnt from working at Prohibition PR; First and foremost to succeed in ...

  • From the past two years I have spent studying PR, I have noticed more than ever the increase of organisations using online platforms to do their jobs and speak with their friends. The development of new technology has meant that we can practically do anything with an iPhone or Android mobile. Mobile network EE has brought us 4G and, if you are not aware, 4G is now five times faster than 3G, which means you can tweet or watch movies from practically anywhere if you want to. Now, going hand-in-hand with the development of 4G by EE, I have noticed that The Guardian has started the new era in terms of journalism - ‘crowd sourcing’. By ...

  • You may remember not so long ago I wrote a blog post on how to make the most of Pinterest, listing some top tips and highlighting how Pinterest can be a great tool – not only for social sharing, but for business too. With this in mind, it’s no surprise that most major publications have jumped on the Pinterest bandwagon, with over half of the UK’s national newspapers found to have at least one official Pinterest page. Interestingly , a new study which has been sent to us by Searchmetrics has revealed that the Daily Mail and The Telegraph get the most online shares on Pinterest – yet the Guardian has the most Pinterest followers. The study showed that pages from ...

  • Every two years another major tournament rolls around and England fans are normally dusting their shorts and St. George’s flags off before travelling on mass and taking over several cities (except for 2008 thanks to the Wally with the brolly). This year it’s different. It’s is believed that England have brought numbers in the low thousands to the tournament, which seems odd considering how many followed them to South Africa in 2010, with around 25,000 fans travelling, and to Japan and Korea on 2002. [caption id="attachment_849" align="alignleft" width="300"] Thanks to Ell Brown for allowing us to use her picture[/caption]   One of the main concerns for fans ...

  • New music contest show, The Voice, debuted a few weeks ago with the expectations of fighting BBC’s corner against ITV rival Britain’s Got Talent. However, last Saturday the star-studded show lost viewers of about 4 million and received online ratings as being disinterested and bored. When I first watched The Voice, it was refreshing to watch a competition show not based around sob stories and talent determined from personality. It had its own USP – the blind auditions, big red buttons and spinning chairs saying “I want you” along with the boxing ring sing off and no nasty Simon! Its positivity was enjoyable to watch just for the fact of real talent being rewarded. But now the reluctancy to ...

  • I love this short clip, in it Kermit the Frog and Miss Piggy hit back at Fox News during a press conference here in the UK following the London Premiere of their new film. You can’t tell me you haven’t seen the publicity for it as these two have been doing the rounds on every TV and radio show going. Fox News had publically criticized the film for supposedly pushing a 'dangerous liberal agenda' at kids. Which in my view is ridiculous. I love the fact that the Muppets hold press conferences – we should get these guys back on TV every week because they are brilliant.

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    Blaming the (Blackberry) messenger

    Posted by on 6 September 2011

    For a few weeks in August, the UK was racked by some of the worst urban unrest in decades. Windows were smashed, fires started and shops and restaurants across the country looted. TV news reports were filled with images of the police in massed ranks fighting off hooded gangs armed with bricks and bottles. Of course, there is nothing particularly new about such scenes, even within relatively recent history. In 1981 the nation was convulsed by serious riots in major cities and just four years later, an infamous riot in Tottenham turned truly ugly. In the aftermath of last months’ disturbances politicians queued up with worthy but predictable condemnations of the violence and destruction. But this time, they had ...

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    The last couple of weeks have been interesting because there have been some fascinating developments in the world of media. One of those new developments was the creation of a new site called Churnalism. The site has been created by The Media Standards Trust to basically identify where copied press release text is being lifted from and used. On Chunalism you can do the following according to the news release (whoops I have pasted it sorry): Compare a press release with more than 3 million articles published by national newspaper websites, the BBC or Sky News since 2008 See the percentage of a press release cut and pasted into news articles, and the number of characters that overlap See ...

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